market segment

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$(Microsoft PowerPoint - file [jen pro \350ten\355]) - IS VŠFS$

What is a market segment?A market segment consists of a groupof customers who share a similar setof needs and wants.
Segmenting consumer markets1.Geographic2.Demographic3.Psychographic4.Behavioural
Page 1: Applied Mareking
Page 5 and 6: Behavioural segmentation:behavioura
Page 8 and 9: Relationship Ladder
Page 10 and 11: Purchase decision Process
Page 12: MERLOT Journal of Online Learning a
Page 15 and 16: Defining associationsPoints-of-diff
Page 17: Understanding competitivestructure
Page 22 and 23: Slide 15.22Service differentiation
Page 24 and 25: Slide 15.24Long-range product lifec
Page 27 and 28: Slide 15.27Kotler, Keller, Brady, G
Page 29 and 30: Slide 15.29PLC Style, Fashion, FadK
Page 31 and 32: What about these? CRT TV LCD TV LED
Page 33: Slide 15.33Strategies to sustain ra

market segment

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