8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

8th WORLD CONFERENCE ON 

SPORT AND THE ENVIRONMENT 

INNOVATION AND INSPIRATION HARNESSING THE POWER OF SPORT FOR CHANGE

8th World Conference 

on Sport and the Environment 

“Innovation and Inspiration Harnessing 

the Power of Sport for Change” 

29 to 31 March 2009, Vancouver, Canada 

International Cooperation and Development Department 

INTERNATIONAL OLYMPIC COMMITTEE 

Château de Vidy, 1007 Lausanne, Switzerland, Tel. +41 21 621 6111 / Fax +41 21 621 6216 / www.olympic.org

8th World Conference on Sport and the Environment 


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TABLE OF CONTENT 



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1. Forewords .................................................................................................................5 

1.1. Message from the President of the International Olympic Committee, Dr Jacques Rogge ..........5 

1.2. Message from the Chairman of the IOC Sport and Environment Commission, 

Mr. Pál Schmitt ..............................................................................................................................6 

1.3. Message from the Premier of the Province of British Columbia, 

The Honourable Gordon Campbell ................................................................................................7 

1.4. Message from the CEO of the Vancouver Organizing Committee for the 2010 Olympic 

and Paralympic Games, Mr. John Furlong ....................................................................................8 

2. Introduction ..............................................................................................................9 

2.1. Introduction by the IOC Director of International Cooperation and Development, 

Mr. T.A. Ganda Sithole ...................................................................................................................9 

3. Programme of the Conference .............................................................................10 

4. Summaries ..............................................................................................................17 

4.1. Pre-Conference Workshop 

VANOC and AISTS Sustainable Sport and Event Toolkit Workshop 

Responsible, Green, Inclusive, Ethical, Economic and Inspiring Sport .......................................17 

4.2. Conference Opening Ceremony ..................................................................................................25 

4.3. Innovation Key Note: Achieving environmental progress in an uncertain economy....................27 

4.4. Off and Running: How Sport is Embracing Environmental Responsibility ..................................29 

4.5. A Dialogue on Climate Leadership ..............................................................................................32 

4.6. Innovative Sports Facilities: Turning Green to Gold ....................................................................34 

4.7. Going on Diet: Shrinking Energy Demand ...................................................................................35 

4.8. Green to the Core: Innovations in Operations and Supply Chains ..............................................37 

4.9. Stepping up: Managing Sport’s Carbon Footprint ......................................................................39 

4.10. Inspiration Keynote Harnessing the Power of Sport for Change .................................................42 

4.11. Leaders of Tomorrow: Inspiring Youth through Sport ..................................................................43 

4.12. Sport Organizations: Shaping Sport and Driving a More Sustainable Future .............................46 

4.13. Moving Forward Together: Stronger Communities through Sport ..............................................48 

4.14. Peak Performance: The role of Corporate Sponsors 

and Suppliers in Accelerating Sustainability ................................................................................51 

4.15. Luncheon Presentation: Passion Drivers for Sport and Sustainability ........................................53 

4.16. Closing Session: Where to from Here ..........................................................................................58 

5. The Vancouver Declaration ...................................................................................59 

6. List of participants .................................................................................................61 

Annex 

CD-ROM with fi les of presentations and images ........................................................................ inside cover 

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1. Forewords 

1.1. Message from the President of the International Olympic 

Committee, Dr Jacques Rogge 



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The environment is an important part of the work of the Olympic Movement, and we recognise 

that sport and the Olympic Games can provide numerous occasions for leaving a sustainable 

environmental legacy. The attention recently given to global warming has put sustainable 

development as the top priority for governments, businesses and citizens. 

It is in this context that the 8th World Conference on Sport and the Environment took place in 

Vancouver, with the theme of “Innovation and Inspiration” and the sub-theme “Harnessing the 

Power of Sport for Change”. Thanks to the active contribution of all the participants from the 

sports world and other fi elds, this Conference allowed for an exchange of expertise on how 

sport is embracing the challenge of reducing its environmental footprint, with the resulting social, 

economic and environmental benefi ts. 

Just like for the IOC, the mobilisation of the young generation was central to the concerns of the 

Conference, which largely recognised that contact from a young age with best practice in terms 

of sustainable development, as well as making future generations aware of environmental issues, 

would have a long-term infl uence. 

I would like to thank VANOC, the fi rst Organising Committee for the Olympic Games to have 

integrated the notion of “sustainability” into its vision of the event, as well as our long-standing 

partner, the United Nations Environment Programme (UNEP) for its close collaboration in the 

organisation of this 2009 edition. I would also like to congratulate the IOC Environment Commission 

which, led by Pál Schmitt, has been working for almost 15 years to make the environment a 

priority on the agenda of the Olympic Movement, developing projects and initiatives. These 

include the biennial IOC “Sport and Environment” prize, which rewards the implementation, within 

the Olympic family, of the best environmental practices in the area of sport. The fi ve winners, one 

per continent were announced at the Conference. 

We must all now innovate and inspire ourselves to continue our mission for sustainable 

development. 

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1.2. Message from the Chairman of the IOC 

Sport and Environment Commission, Mr Pál Schmitt 



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With the main theme of “Innovation and Inspiration”, the 8th World Conference on Sport and the 

Environment was the ideal opportunity for the Olympic family and other stakeholders to share, 

encourage cooperation and further develop their environmental initiatives in sport, and to make 

the sustainable coexistence of sport and the environment more than ever a priority. And Vancouver 

was the perfect location to host this Conference, as Vancouver 2010 is the fi rst Organising 

Committee for the Olympic Games to integrate sustainability into its Vision Statement. 

The participants from all over the world, representing sports organisations, sponsors, sports 

event organisers, NGOs, industry, United Nations bodies, national and municipal governments 

and research institutions, had the opportunity to refl ect on the hard work and achievements of 

the last 14 years and the growing number of success stories in terms of advancing sustainability 

through sport. They also unanimously highlighted the importance of youth involvement. 

As you will see in this Report, and in particular the recommendations, sport can be a valuable tool 

for human and sustainable development, and is increasingly recognised as such. We can all make 

a difference and contribute to the better protection of our planet by promoting environmentallyfriendly 

sport at community level, as well as by ensuring that the local environment is preserved 

to protect the future of sport for those who come after us. This is why the IOC has created a 

new award, the IOC Sport and Environment Award, which was presented for the fi rst time in 

Vancouver. 

Before concluding, I should like to express my sincere thanks to the Conference participants for 

their active collaboration; to our partners, the Province of British Columbia, the Canadian Olympic 

Association, the Vancouver 2010 Organising Committee for the Games and the United Nations 

Environment Programme, for their close cooperation and support; and to my fellow members on 

the IOC Sport and Environment Commission for their outstanding work and commitment. 

We all have to play our part in the global effort to create an environment that is healthier for sport 

and for people around the world – which means everybody, every day. And doing this means 

thinking globally and acting locally! 

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1.3. Message from the Premier of the Province of British Columbia, 

The Honourable Gordon Campbell 

Climate change is one of the most compelling and urgent issues facing our planet. Protecting our 

environment for future generations is our shared responsibility. 

At the 2009 World Conference on Sport and the Environment, participants came together with 

a commitment to solving this challenge. There were many ideas and solutions presented and 

constructive debate about how to advance them in countries and regions across the globe. 

Now, more than ever, we need champions to help tackle the social, environmental and economic 

challenges that lie ahead and there is no better source of champions than the world of sport. 

On behalf of all British Columbians, I would like to thank all the delegates for making the 2009 

Conference a successful one. I hope that participants enjoyed their time in Vancouver and will 

return again to visit Vancouver, British Columbia and Canada again in the future. 



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1.4. Message from the CEO of the Vancouver Organizing Committee 

for the 2010 Olympic and Paralympic Games, Mr John Furlong 

The 2009 World Conference on Sport and the Environment was an impressive showcase for the 

potential for sport to be a powerful agent of change in the quest for a more sustainable world. Nearly 

700 participants, including 500 registered delegates from 93 countries, gathered in Vancouver to 

discuss debate and predict how sport can be a source of innovation and inspiration, by reducing 

human impact on the planet’s environmental systems while creating healthy, prosperous and 

inclusive societies. 

The conference sessions affi rmed the need for collective responsibility on the part of organizations 

and individuals in the world of sport to reduce impacts on the environment through the design 

and operation of sport facilities and events. The prevailing view was that sport can and must 

provide lasting benefi ts for people as well as business, and generate employment opportunities to 

ensure healthier populations and more resilient communities. And as part of our commitment to 

this responsibility, VANOC has embedded sustainability into its values as an Organizing Committee 

– all that we do must pass through this lens. Its about doing what is right every time. 

With less than a year to go to the start of the 2010 Games, the conference delegates helped renew 

and energize our commitment to making these Games a showcase for sustainable sport. The 

impressive actions of the fi ve winners of the inaugural IOC Sport and Environment Award were 

especially encouraging. It was an honour for us to be able to collaborate with the IOC, UNEP and 

the Province of British Columbia to host this important forum for sport, business, government, 

academic and non-government organization representatives from around the world. 

I encourage delegates to regularly refl ect on the deliberations of the 2009 conference and to 

maintain contact with fellow participants so that your experience in Vancouver can continue to be 

a source of innovation and inspiration. Our collective effort to ensure that sport remains a powerful 

and effective agent in the pursuit of a more sustainable world is for the benefi t of all. While we are 

already making a difference sport can do more. The future depends on it. 



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2. Introduction 

2.1. Introduction by the IOC Director of International Cooperation 

and Development, Mr T.A. Ganda Sithole 



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IOC world conferences on sport and environment bring together hundreds of sports administrators 

from around the world, environmentalists, government representatives, business big and small, 

governmental and non-governmental organizations to exercise their combined brains on how 

sport could contribute to saving Mother Earth. 

They are all different, though. More so with the 8th edition of the conference in Vancouver, host 

city of the 2010 Winter Olympic Games. It came as the world was reeling from the fi nancial meltdown 

which many thought could be addressed with a strong dose of environmental realignment 

by business. 

So business representatives turned up in full force to share experiences with environmentalists, 

sportspersons and UN agencies, all of who have urged for years the need for doing things with 

sustainability and future generations in mind. Water, habitat, power and smart buying as well as 

green construction were all on the table. The new format of the conference, a form of arm-chair 

dialogue in which every break-out session was graced by fi ve experts who debated issues with 

the audience was a hit. 

They knew their subjects well. So did the keynote speakers who ranged from high-profi le athletes 

to business and political leaders. The United Nations Environmental Programme, a faithful partner 

in the organization of these conferences, and the activation of the follow-ups, provided the 

necessary support, bringing to the table its special expertise and providing some of the world’s 

authorities on environment and sustainable development to the forum. 

Perhaps what made the bigger difference was the fact that the 2010 Winter Olympic Games are 

breaking new ground in human relations and land utilization. These will be the fi rst mega-sport to 

be held on indigenous land. The four Host First Nations have been traditional enemies. The Winter 

Olympic Games have become the catalyst for peace between these indigenous peoples. 

At the environment forum, the traditional leaders of the First Nations took turns to speak about the 

goodness of the Olympic Games, their involvement in the project and how delighted they were 

that it was happening on their lands. More important, they were delighted that the organization of 

the games had fi nally brought them together and pledged forever to work together. 

The Olympic Truce will, as always, be a feature of the Winter Olympic Games. In Vancouver, the 

Olympic Truce will celebrate its real meaning. Sport has succeeded to bring peace to a corner of 

the world where all else had failed before. 

The IOC Sport and Environment Award is a new feature of the forum which will certainly grow in 

popularity. There are many sport and environment projects out there that need to be recognized 

for their contribution to service to humanity, development and sustainability. Five fi rst projects 

were recognized in Vancouver. 

The President of the IOC, Dr Jacques Rogge has announced that the 9th IOC Conference on 

Sport and Environment will be held in Doha, Qatar in 2011. The fact that the event will be held 

in a country that has successfully hosted some of the world’s biggest sporting events and has 

faced environmental challenges of its own, should make the conference one of the most exciting 

discussion events of the year. 

Details of the conference will be available on www.olympic.org 

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3. Programme of the Conference 

Sunday, March 29 PRE-CONFERENCE PROGRAM 

Whistler Venues Bus Tour 

Vancouver Venues Bus Tour 



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Virtual Tour – Sustainability Story of Vancouver 2010 Venues & Villages 

Virtual walk through environmental innovations at the 2010 Olympic and Paralympic 

Winter Games. Digitally traversing Vancouver to Whistler, this virtual tour provides 

a condensed and informative visual snapshot of the environmental infrastructure 

underpinning the production of the 2010 Games. 

Sustainable Sport and Event Toolkit (SSET) Workshop 

As a legacy of the 2010 Games, the Vancouver Organizing Committee for the 

2010 Winter Olympic and Paralympic Games (VANOC) has been working with 

the International Academy of Sport, Science and Technology (AiSTS), the IOC 

and other global sport organizations to create an easy-to-use web-based toolkit 

designed help sport event organizers manage their footprint. This session features 

the toolkit’s resources and website as well as fi rst-hand feedback from athletes and 

sport organizations currently involved in testing it. 

Monday, March 30 SPORT FOR ENVIRONMENTAL INNOVATION 

Conference opening ceremony 

Opening Prayer 

Audrey Rivers, Respected Elder, Squamish Nation, Canada 

First Nations Offi cial Welcome 

Tewanee Joseph, Executive Director and CEO, Four Host First Nations 

Secretariat, Canada 

Introduction of Rapporteur Team 

David Chernushenko, Founder, Living Lightly Project; Vice-Chair, National Round 

Table of the Environment and the Economy, Canada 

Michael Chambers, President, Canadian Olympic Committee, Canada 

Pal Schmitt, Chair, IOC Sport and Environment Commission, Hungary 

Colin Hansen, Minister of Finance & Minister Responsible for the 2010 Olympics, 

Province of BC, Canada 

Gregor Robertson, Mayor, City of Vancouver, Canada 

Lambis Nikolaou, Vice President, International Olympic Committee, Greece 

INNOVATION KEYNOTE 

Achieving Environmental Progress in an Uncertain Economy 

The dramatic downturn in the global economy is unprecedented and is affecting 

every region of the world. Concern about restoring positive economic trends is 

dominating public and private sector decision-making and has triggered debate 

on the role of “green” stimulus as part of the solution. What impact is the changing 

global economic landscape having on the business case for going green? Do green 

technologies and services hold the answer for both the planet and prosperity or 

will the economic downturn exacerbate key environmental threats such as climate 

change. How organizations committed to improving environmental conditions in 

cities, regions and countries can still achieve their goals in an uncertain global 

economy? 

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Introduction and Moderator: 

Moura Quayle, Commissioner, Pacifi c Coast Collaborative Commission, Province 

of British Columbia, Canada 

Keynote Speaker: 

Thomas Van Dyck, Senior Vice President and Financial Consultant, RBC Wealth 

Management – SRI Wealth Management Group, USA 

INNOVATION PLENARY 

Off and Running : How Sport is Embracing Environmental Responsibility 

There are now many working examples of how sport is embracing the challenge 

of reducing its environmental footprint. This plenary session and subsequent 

concurrent sessions looks at the strides that have been made and the new 

opportunities that are emerging. Participants have an opportunity to discuss how 

sport can use environmental innovation to create enduring economic and social 

benefi ts. 

Moderator: 

Amy Fraenkel, Regional Director, Regional Offi ce for North America (RONA), 

United Nations Environment Programme (UNEP) 

Speakers: 

Gilbert Felli, Olympic Games Executive Director, IOC, Switzerland 

Michael Fennell, President, Commonwealth Games Federation, Jamaica 

Doug Konkin, Deputy Minister, BC Ministry of Environment, Canada 

Erich Vogt, Professorial Lecturer, American University, USA 

SPECIAL LUNCHEON SESSION: 

Unlike Europe where national governments have led policy development on climate 

change, in North America sub national governments have been the early movers. 

Regional coordination and action on climate change on the west coast of Canada 

and the United States has been inspired by the common belief among leaders 

like British Columbia Premier Gordon Campbell that working together, local and 

regional climate policy initiatives can achieve results and accelerate action at the 

national level. HSH Prince Albert II of Monaco presents the European perspective 

on Sport and Environment and also refl ects on his recent trip to Antarctica. 

Moderator: 

Charmaine Crooks, President, Olympians Canada; Canadian Olympic Committee 

Member, Canada 

Speakers: 

His Serene Highness Prince Albert II of Monaco, Member, International Olympic 

Committee, Monaco 

Gordon Campbell, Premier of British Columbia, Canada 

PARALLEL SESSION A1 – BUILDING AND DESIGN 

Innovative Sport Facilities: Turning Green to Gold 

Shrinking the environmental footprint of sport venues and community facilities is a 

strategy that keeps on giving – environmentally through reduced water consumption, 

energy use, greenhouse gas emissions and waste as well as fi nancially through 

reduced operating costs. This session will present recent examples of facilities built 

for Olympic Games that demonstrate how green planning, design and construction 

principles can reduce environmental impact while creating more sustainable 

communities. 

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Moderator: 

Dr Thomas Bach, Vice President, International Olympic Committee, Germany 



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Speakers: 

Enrico Carbone, Member, IOC Sport and Environment Commission, Italy 

Bob Johnston, Principal, National Practice Leader for Sport, Cannon Design 

Architects Inc. (Richmond Oval), Canada 

Xiaoxuan Yu, Environment Director, Beijing Organizing Committee for the Olympic 

Games (BOCOG), China 

PARALLEL SESSION A2 – ENERGY AND TRANSPORTATION 

Going on a Diet: Shrinking Energy Demand 

Energy use and climate change are the most pressing environmental issues facing 

the planet and sport is both part of the problem and part of the solution. Sport uses 

energy to power buildings and equipment, move people and materials, and enable 

travel to events. Innovation and investment in greener energy and transportation 

solutions is therefore critical. Experts on this panel discuss the trends and investment 

opportunities both broadly and as it applies to sport facilities. 

Moderator: 

Mossadiq Umedaly, Director and Chair, BC Hydro, Canada 

Speakers: 

Elyse Allan, President and CEO, General Electric (GE) Canada, Canada 

Roger Bayley, Principal, Merrick Architecture (Olympic and Paralympic Village 

Vancouver), Canada 

Dmitri Kolosov, Head of Environmental Support Department, Sochi 2014 

Organizing Committee, Russia 

Antoine Masson-Delisle, Regional Marketing Director, Tennis Canada, Canada 

PARALLEL SESSION B1 – OPERATIONS AND SUPPLY CHAINS 

Green to the Core: Innovations in Operations and Supply Chains 

Sport is a multi-billion dollar business at the global level that includes operation 

of sport facilities and organizations, media coverage of sport events, sale of 

equipment and apparel, and travel by athletes and spectators. How can event 

organizers harness the power of the sport supply chain to promote, enable and 

reward improved environmental performance? What’s involved in taking an 

integrated systems-based approach to managing the impacts and opportunities of 

sport? This dialogue highlights emerging best practices by operators and suppliers 

around the world. 

Moderator: 

Simon Balderstone, Director, Ways and Means Consultancy Pty Ltd; IOC 

Environment Adviser, Australia 

Speakers: 

Ann Duffy, Corporate Sustainability Offi cer, VANOC, Canada 

Masato Mizuno, Chairman, Mizuno Corporation, Member, IOC Sport and 

Environment Commission, Japan 

David Stubbs, Head, Environment and Sustainable Development, LOCOG 2012, 

London Organising Committee of the Olympic Games and Paralympic Games, 

United Kingdom 

Benjamin Warren, Director of Communications, Golf Environment Organisation, 

Scotland, United Kingdom 

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PARALLEL B2 – CLIMATE AND CARBON MANAGEMENT 

Stepping up: Managing Sport’s Carbon Footprint 

There may be no issue more compelling and more serious to current and future 

citizens of the world than the earth’s changing climate. What is the role of sport in 

slowing and reversing the trends, and can sport help motivate athletes, spectators 

and viewing audiences to make wiser, more climate friendly choices in their homes, 

their communities and businesses? 

Moderator: 

Julius DeHeer, Consultant in sustainable development in sport, J. deHeer 

Consulting, Switzerland 

Speakers: 

Jenitha Badul, Director for Greening, Support to FIFA 2010 World Cup Greening, 

Department of Environmental Affairs & Tourism, South Africa 

Julius DeHeer, Consultant in Sustainable Development in Sport, J. deHeer 

Consulting, Switzerland 

Ian Gill, President, Ecotrust Canada, Canada 

Adam Kreek, Olympic Gold Medalist (Rowing), Canada 

WELCOME RECEPTION AND IOC SPORT AND ENVIRONMENT 

AWARDS CEREMONY 

Mayors’ Welcome 

Ken Melamed, Mayor, Resort Municipality of Whistler, Canada 

Gregor Robertson, Mayor, City of Vancouver, Canada 

Introduction of Four Host First Nations Chiefs 

IOC Announcement: Winners of IOC’s Inaugural Sport and Environment Award 

Tomas A. Ganda Sithole, Director, International Cooperation and Development, 

International Olympic Committee, Zimbabwe 

Tuesday, March 31 A DAY OF INSPIRATION 

INSPIRATION KEYNOTE 

Harnessing the Power of Sport for Change 

Harnessing the power of sport to help achieve sustainable development goals 

requires collaboration between diverse players. Canadian “Ultramarathoner” Ray 

Zahab, has run the Sahara Desert and the Antarctic to raise awareness about water 

and climate change issues. Join Ray as he shares new ideas and strategies for 

leveraging benefi ts from sport by engaging youth, communities, governments, 

business, sport and non-government organizations. His engaging story about what 

sport can do for the environment will inspire you to create your own. 

Introduction and Moderator: 

Rick Antonson, President and Chief Executive Offi cer, Tourism Vancouver, Canada 

Keynote Speaker: 

Ray Zahab, Adventurer and Founder, Impossible2Possible, Canada 

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PARALLEL SESSION C1 – ENGAGING YOUTH 

Leaders of Tomorrow: Inspiring Youth through Sport 

Three youth active in community-based sustainability projects present their 

perspective on how sport can inspire young people to be responsible citizens 

in an environmentally interdependent world. 

Co-Moderators: 

Theo Oben, Chief, Outreach Unit, United Nations Environment Programme 

(UNEP), Kenya 

Chief Leah George-Wilson, Tsleil-Waututh First Nation, Canada 

Speakers: 

Therese Seymour, Sto:lo Nation, Canada 

Thomas Kineshanko, Habitat Enterprises, Canada 

Maurice Odera, Southlands Youth Parents Association, Kenya 

Winning entries from VANOC’s digital storytelling contest – “u-reduce, u-produce” – 

for BC youth on environmental footprint reduction will be shown at this session. 

PARRALLEL C2 – ENGAGING SPORT ORGANIZATIONS 

Sport Organizations: Shaping Sport and Driving a More Sustainable Future 

From local volunteers to international sports federations, sport organizations are 

critical to the continued growth and success of sport across the world. This panel 

explores how sport organizations can strengthen their purpose and their value by 

mobilizing athletes, coaches, offi cials, sponsors and spectators on sustainable 

development issues. 

Moderator: 

General Zoumaro Gnofame, IOC Sport and Environment Commission member 

and former Minister of Environment, Togo 

Speakers: 

Andres Botero, Member, IOC Sport and Environment Commission, Colombia 

Judith Conrad, Head of Department of Ethics & Development, National Olympic 

Committee, Switzerland 

Jack Groh, Director, Environmental Program, National Football League, USA 

George Kazantzopoulous, Founder and President, Institute Team for the World, 

Member, IOC Sport and Environment Commission, Greece 

PARALLEL SESSION D1 – ENGAGING COMMUNITIES 

Moving Forward Together: Stronger Communities Through Sport 

Communities have much to gain from improved environmental, economic and social 

performance by sport. Sport events and facilities, active and healthy citizens, community 

level sport participation, youth focused sport programs, enhanced volunteer capacity 

and sport related businesses can improve quality of life in communities. This panel 

will explore best examples of strengthened communities through sport. 

Moderator: 

Bruce Dewar, CEO, 2010 Legacies Now, Canada 

Speakers: 

Isaac Kalua, Founder and Chairman, Green Africa Foundation, Kenya 

Ken Melamed, Mayor, Resort Municipality of Whistler, Canada 

Tatsuo Okada, Executive Director, Global Sports Alliance, Japan 

Doug Ragan, UN-HABITAT representative, University of British Columbia, Canada 

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PARALLEL SESSION D2 – ENGAGING BUSINESS 

Peak Performance: The Role of Corporate Sponsors and Suppliers 

in Accelerating Sustainability 

Corporate participation in the world of sport is essential. Companies supply goods 

and services essential to convening community and elite level sport and are 

important partners in funding local, national and international athletes, teams and 

events. This group of leaders provides perspectives on how to capitalize on the 

relationship between sport, business and sustainability to create enhanced value 

for all parties. 

Moderator: 

Tony Pigott, President and CEO, JWT Canada 

Speakers: 

Nicola Kettlitz, General Manager, Vancouver 2010 Olympic Project Team for 

Coca-Cola Ltd., Italy 

Brian Krieger, Director, 2010 Commerce Centre, BC Winter Games Secretariat, 

Canada 

David Parker, Vice President, Sustainability, Teck; Chair, 2010 Sponsor 

Sustainability Initiative (SSI), Canada 

Henry Stoch, Senior Manager, Corporate Responsibility & Sustainability Practice, 

Deloitte & Touche LLP, Canada 

LUNCHEON PRESENTATION 

Passion Drivers for Sport and Sustainability 

Unleashing the power of sport for change requires an understanding of why people 

care about sport and why sport fans are so passionate about their teams and 

athletes. Kim Smither and Simon Wardle from Octagon Worldwide, one of the 

world’s largest sport and entertainment marketing agencies, share key fi ndings 

from Octagon’s Passion Drivers research on what motivates local and global 

sports fans. They also describe new research being undertaken by Octagon on 

the emotions that drives people to take personal responsibility for making their 

community, and the world, a more sustainable place. Are the passions that drive 

sport fans similar to the passions that inspire people take action to reduce their 

environmental footprint? Is being a “fan” one of the keys to behaviour change? 

Can athletes infl uence their fans to care for the planet? This two part special 

session, including Olympic athletes look at where the emotional powers of sport 

and sustainability converge. 

Moderator: 

Anna van der Kamp, Project Director, Clean Air Champions; Olympic Silver 

Medalist (Rowing), Canada 

Speakers: 

Simon Wardle, Senior Vice President, Insights & Strategy, Octagon Worldwide, USA 

Kim Smither, Managing Director, Octagon Worldwide, Canada 

Athletes Panel: 

Yaping Deng, Member, IOC Sport & Environment Commission; Olympic Gold 

Medalist (Table Tennis), China 

Paul Gauthier, Paralympic Gold Medalist, (Boccia), Canada 

Rebecca “Beckie” Scott, Member, IOC Athletes Commission; Olympic Gold 

Medalist (Cross-Country Skiing), Canada 

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CLOSING SESSION 

Where to From Here? 

Conference Chair 




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Report from Rapporteur Team 

David Chernushenko, Founder, Living Lightly Project; Vice-Chair, National Round 

Table on the Environment and the Economy, Canada 

Recommendations of Way forward 

The Vancouver Declaration 


Closing Remarks 

John Furlong, CEO, Vancouver Organizing Committee for the 2010 Olympic and 

Paralympic Games (VANOC), Canada 


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4. Summaries 



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4.1. Pre-Conference Workshop 

VANOC and AISTS Sustainable Sport and Event Toolkit Workshop 

Responsible, Green, Inclusive, Ethical, Economic 

and Inspiring Sport 

Topic: Overview – Sustainable Sport and Event Toolkit (SSET) Initiative 

by Ms Ann Duffy, 

Corporate Sustainability Offi cer, VANOC 

The IOC now includes sustainability and its three pillars (economic, social and environmental) 

within the Olympic Movement. At the Vancouver bid stage, it was key to protect the environment, 

to be socially inclusive, and to include the First Nations throughout the process. 

The SSET is a collaborative pilot project between VANOC and AISTS as well as many stakeholders 

(International Federations and Events) to create a toolkit that organisations can use in the 

sustainability fi eld. 

Three key driving principles for the SSET: 

1. How to create something that is inclusive to include the experiences of nations 

and organisations? 

2. How do you make this information accessible and user-friendly? 

3. How do you adapt this toolkit to allow for continual improvements? 

Ms Duffy has a request to the delegates and stakeholders: Offer suggestions for references, 

resources and links to fl esh out the details of the toolkit and what can be added for online 

functionality and other services (including a blog, digital media, workshops, etc.). 

This toolkit aims at addressing the challenges such as: 

1. What to do fi rst 

2. Where to get help 

3. How to get started. 

There is a lot done regarding sustainability at the Olympic Games level, however at the local and 

grassroots level there is little. 

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Mr Matt Dolf, 

Assistant Director, AISTS 



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Mr Dolf described the AISTS, its mission to develop knowledge in sport, its initiatives in sustainability 

(including developing the SSET in partnership with VANOC, having research projects with sports 

federations and events). 

The rationale for the project: In a survey of sports organisations, only a small percentage had 

a written policy on environmental sustainability, and many stated that events were the highest 

priority. 

Topic: Leadership and Management 

by Mr Sean Maw (Speed Skating Canada Board Member) 

– Speed Skating Canada’s Sustainability Initiative 

SSC is the national organisation that administers the sport of speed skating in Canada. 

Mr Maw discussed how SSC created a Sustainability Committee and a Sustainability Policy. It started 

with him teaming up with Kristina Groves (Canadian speed skater) to create a Green Plan, which 

led to an analysis of the footprint of the SSC, and this was the springboard to having the rest of the 

Board undertake this initiative. An ad-hoc Sustainability Committee was created, with the mandate 

to formulate policies, programmes, and procedures that embed sustainability within SSC. 

Challenge: Mr Maw has found that it has been diffi cult to get started during the peak period 

preparing for the 2010 Winter Games (both staff and athletes). As a result, the Core and Advisory 

Committees have started slowly. 

Achievements: 

1. SSC has investigated the broad use of video teleconferencing to reduce both the environmental 

footprint of the organisations and travelling and meeting expenses. 

2. It will also be offering athletes options for taking leadership roles in the Clean Air Programme 

that connects with 2010 host communities. 

3. The key point about stakeholder input: The Core Sustainability Committee comprises only 

seven or eight people, and Ms Groves and other members cannot commit full time. Many others 

wanted to help, so an Advisory Committee was created and it receives all the materials about 

what SSC is doing. Advisory members do not need to respond if they don’t want to, but it has 

done a great deal of work. This dual committee model has resulted in a great deal of input from 

many stakeholders. 

Key message: 

1. State a commitment 

2. Get started 

3. Check progress. 

Key questions: 

1. Who in the organisation is the representative? 

2. What is the plan for the future? 

3. How will it be rolled out? 

Page 18 / 80

Topic: reCycling: Leadership and Management 

by Mr George-Emmanuel Denjean, 

Cycling for All and International Cycling Union (UCI) 

Golden Bike Coordinator 



Report 

Mr Denjean advised that the UCI has an Environmental Policy and a key component is its green 

strategy called “reCycling”. He described how cycling is very close to the environment, meaning 

that there must be a strong commitment to protect the environment. The aim of the UCI is to go 

beyond good intentions. It concentrates on areas where environmental actions can have a direct 

and signifi cant impact, with a focus on results, and an emphasis on networking with international 

experts, and informing stakeholders why it is important to have them involved in projects. UCI 

has produced a Guide which has eight major objectives and other objectives under each of them. 

Many different organisations use that Guide, all of which have different focuses. 

Site Selection and Construction 

A video is showed about Whistler Olympic Park, which includes three venues (cross-country 

skiing, biathlon, and ski jumping). The key lessons from this project are: A site with existing 

commercial and industrial uses was selected and every effort was made to shrink the size of 

the venue and apply innovative environmental solutions to reduce impact, including composting 

and reuse of site-clearing materials; an Aboriginal-owned company called Resource Business 

Ventures which was a key contractor in site construction; and the venue’s post-Olympic use was 

always a key consideration in its design and construction. 

Key message: 

1. Design for Less 

2. Leverage green building guidelines 

3. Integrate sustainability in values and plans. 

Key lesson: 

At the beginning, the environmental monitor and the contractor had a contentious relationship. 

But with time, the relationship became more collaborative and ultimately it was a team effort 

among all construction contractors and with stakeholders. 

Topic: Site, Venue and Offi ce Management 

by Mr David Stubbs, 

London 2012 Olympic Games Organising Committee, 

London 2012 Sustainable Event Guidelines 

Mr Stubbs began by stating that the life of an organising committee involves many events, not 

just the Olympic Games. Thus, the Olympic Organising Committee is really an event organising 

company. Mr Stubbs advised that during the 2012 bid, he was concerned that normal requirements 

for international management requirements do not apply easily because an event is a one-off 

thing. As a result, London 2012 spoke with the British Standards Offi ce to create a standard for 

event management. British Standard 8,901 is specifi c to events for: 

a) Planning 

b) Implementation 

c) Evaluation. 

Mr Stubbs stated that simple guidelines are needed when an event is being organised (“Like a 

1 pager”) so that they can be given to the marketing team and sponsors. London 2012 recently 

published guidelines for one-off events. 

Page 19 / 80

Sustainable Event Management includes: 

1. Planning: determine what impacts and issues you are dealing with 

2. Implementation: deliver actions and record progress, and communicate achievements 

3. Measuring Success: document outcomes and analyse feedback. 

Mr Stubbs stated that a sustainable event has the following characteristics: 

1. Accessible and inclusive setting for all 

2. Safe and secure atmosphere 

3. Minimal negative impacts on the environment 

4. Responsible sourcing 

5. Excellent customer experience 

6. Encourages more sustainable behaviour and healthy living 

7. Positive legacy. 

Key message 

1. Operating effi ciently involves working with staff, volunteers, and supply chain 

2. Providing guidelines, training and check-ups. 

Topic: Waste Management 

by Ms Natalie Seaba, 

VANOC, Integrated Waste Management 



Report 

Ms Seaba described VANOC’s Integrated Waste Management Strategy, which includes a target 

of diverting 85% of waste from landfi ll. 

Challenge: Ms Seaba stated that the high presence of security during the Games will have an 

impact, particularly in the movement of waste trucks. 

Key elements of the strategy are: 

1. Source reduction: limit packaging of products 

2. Reuse: Such as renting or post-Games use of products 

3. Recycle/Compost 

4. Residual waste disposal 

5. Communications plan: includes training, dispersal of information. 

Topic: Community and Supply Chain 

by Ms Jill Porter, 

Manager of Social Inclusivity, VANOC 

Ms Porter presented three examples of how VANOC has engaged with stakeholders to nurture 

sustainable sourcing practices: 

1. Victory Bouquets: 1,500 bouquets will be delivered through collaboration between a North 

Shore fl ower supplier with an organisation that helps at-risk women and members of the First 

Nations. Key Lesson: It shines a light on awarding contracts to a social enterprise. 

2. Rona Fabrication Shop: This is a partnership between VANOC with RONA where four different 

Page 20 / 80



Report 

groups (Aboriginal, youth at risk, women and new immigrants) are trained for 30 weeks (six 

weeks of theoretical teaching and 24 weeks of practical training), where trainees will build about 

8,000 Games-time items, including podiums, ramps, and warming huts. 

3. Lost & Found Claim Centre: During the 2010 Games, a community group will manage and 

operate the Centre. Unclaimed items will become property of the non-profi t organisation, which 

will distribute them to the community. 

Key message 

1. Involving the community 

2. Using the purchasing and recruiting powers of the event to generate sustainability outcomes, 

such as ethical sourcing and enhancing the social, environmental and economic outcomes of 

the Games. 

Ms Duffy described the case study of VANOC’s Buy Smart Programme, which includes policies and 

procedures, codes of conduct, a steering committee, and audits. She stated that all merchandise 

products go through a Licensing Code of Conduct, be they plush toys, pins, etc. This includes a 

several-step process: 

1. Pre-contract audit 

2. The licensees are signed up if successful 

3. Annual site audit 

4. Tracking and reporting 

5. Corrective action plans if defi ciencies are found. 

Topic: Smart Transportation and Accommodation 


Corporate Sustainability Offi cer, VANOC 

An organising committee must optimise its fl eet size and composition, collaborate with government 

on public transport, and communicate with hotels on sustainable accommodation. 

Travel Planning: This involves reducing energy consumption, greenhouse gas emissions, air 

pollution, travel time and money. 

Green Accommodation: Mention of the Green Key Programme by the Canadian Hotel Association 

with various levels of green and social programming. 

Green Travel: Options are teletrips, airline offsets, public transportation use, green fl eets. 

VANOC’s 2010 Carbon Strategy was also discussed. VANOC’s strategy has been a four-part 

process: 

1. Know the inventory of emissions and report – where, when, how much? 

2. Reduce as many emissions as possible at the source, including through choice of materials, 

energy effi cient venues. 

3. Be Responsible: Offset direct and indirect emissions that cannot be reduced or eliminated. 

4. Align and Activate with Others: Use the 2010 experience to increase awareness of and 

participation in climate change solutions, including viewers, athletes, sponsors, etc. 

VANOC’s footprint scope includes Direct Emissions (what they control) that are generated by the 

staging of the Games, such as venues, villages, operations and transportation, air travel; as well 

as the Indirect Emissions that they infl uence, including Games-times air travel. 

Key message 

1. Choosing smart travel and accommodation infl uences the supply chain and environment; 

2. Saves time and money. 

Page 21 / 80

Topic: Catering, Food and Beverage 

by Mr Craig Lear, 

Director Snow Clearing, Cleaning and Waste, 

and Venue Food and Beverage, VANOC 



Report 

Mr Lear had worked on waste management with the Sydney 2000 Summer Olympic Games. He 

stated that the most important message to potential contractors is: If you want to do business 

with VANOC, there are important performance conditions that must be met. 

He also discussed the opportunity to send an advance positive message to athletes, spectators, 

and media that when you come to Vancouver to enjoy the Games, we want you to do things 

responsibility. 

The goals are: 

1. To reduce the ecological footprint 

2. To promote healthy eating, where possible 

3. To work with caterers to reduce food waste via composting 

4. To reduce product packaging waste by talking to suppliers; having compostable utensils made 

with corn starch. 

It is important to have sponsors on board and to work towards waste reduction: 

1. Coca Cola makes shirts using recycled bottles. It is also working on its fl eet effi ciency and using 

the fl eet to transport recyclable bottles to the recycling depot 

2. Molson and Vincor will also assist in managing returnable bottles. 

The challenges: 

1. Space: There must be the right amount of space to set up waste streams 

2. Cost: Must ensure that Vancouver sets an example to use resources in a better way 

3. Availability of local produce 

4. Consistency across venues. 

Discussion 

Question: Is there a means to ensure that there is fresh drinking water without bottles? 

Answer: answered that there must be a product with integrity, such as working with Coca Cola 

and Dasani water, and PET recycling. 

Question: Is the provision of hot food taken into consideration and is dealing with this is more 

diffi cult in the Winter Games? 

Answer: VANOC is focusing on fresh produce. But there are challenges concerning hot food in 

the Winter Games, although alternatives are being considered, such as hot vegetable soup. 

Comment: It would be useful to have a list of suppliers that provide sustainable products/ 

supplies, such as a list of national providers, as well as a list of Lower Mainland suppliers. 

Statement was made that VANOC will be working on this. 

Statement by VANOC that the 2010 Commerce Centre will have a list of suppliers that organisations 

can look to. 

It was also stated that VANOC had discovered that: 

1. Food is cultural, personal and complex 

2. Food issues must be thought about early to lessen potential problems. 

The case study of the 2004 FA Cup Final was also discussed: 73,000 spectators and the visitor 

ecological footprint on food and drink identifi ed that meat had more of an impact than vegetables. 

Page 22 / 80



Report 

It was also mentioned that the Olympic Eco Sport brand in Switzerland is applied to events and 

organisations that are sustainable. CSI Geneva was awarded based on its use of compostable 

food-ware and a public education scheme where clowns were used. 

Topic: Marketing and Communications 

by Mr David Stubbs, 

London 2012, Case Study: London 2012 Sustainability Partners 

Mr Stubbs stated that London 2012 had created a “Sustainability Partner” sponsorship category 

for a maximum of six companies to create exclusivity, which will help to reinforce and communicate 

the London 2012 sustainability agenda. This extra designation can be purchased for additional 

marketing rights. For instance, four Tier 1 domestic and 1 TOP Partner had signed up to create a 

“Sustainability Club” of fi ve companies, which can do the following: 

1. Advocacy Group: advocate for stronger policies, including to government 

2. Collaboration: business-to-business sharing of technologies and know-how 

3. Forum for joint initiatives linked to the Games 

4. Potential joint showcasing opportunities. 

The Sustainability Partner Initiative has changed the dynamic of sustainability within the LOCOG 

in three ways: 

1. Sustainability is a revenue-driver 

2. Reinforces wider Commercial Programme 

3. Partner expectations also create additional pressure to deliver sustainability partner. 

According to Mr Stubbs, the challenge is: When you have new companies on board, it may take 

time to get results because they have to get the company working internally. So, you must control 

unrealistic expectations of early results. 

Discussion 

Question: Which TOP sponsor is involved? 

Answer: GE is the sponsor. Differentiation is to be noted between TOP Sponsors, who are 

the global sponsors, and the domestic partners who have marketing rights only in the host 

country. 

Strong performance allows for an overall marketing and branding of the event to help position 

leadership in this space. 

The key message 

With strong performance, internal and external marketing communications reinforce commitment, 

recognise success, and support leadership position. 

Topic: Sustainability Star Programme 


VANOC, Case Study: VANOC Sustainability Star 

Ms Duffy described the Sustainability Star programme, which was inspired by the 2010 Sponsor 

Sustainability Initiative, which will use an icon for corporate sponsors, government partners and 

VANOC to profi le Games-related activities and innovations that send the message of “sustainability 

Page 23 / 80



Report 

in action”. There is an application process where an innovation must be new to the Games, scale 

up a previous initiative, or involve a new collaboration. 

Topic: Inspirational Wrap-Up 

by Mr Adam Kreek, 

Gold Medallist in Men’s Rowing Eights, Canada 

Mr Kreek stated that the events we undertake—be they the Olympics or another—involve a great 

deal of preparation. While training, Mr Kreek thought about the VANOC mascots. Consequently, 

the team assigned spirit animals to the team members, such as cobra, polar bear or giraffe. One 

of the athletes was assigned the Snow Leopard spirit animal because the animal is rare and the 

athlete never showed up for practice. It was the case that the Flying Squirrel—a smaller athlete 

with less potential—always showed up to practice, while the leopard did not. When the time trial 

came, with the battle between the two athletes, the Flying Squirrel won the opportunity to be 

on the team. The lesson: Mr Kreek says that we all have opportunities within our grasp. We just 

need to reach for them. And this is the case with the SSET. He likes the UCI approach of “going 

beyond good intentions.” So, we must be “going beyond good intentions of setting up this plan 

for sustainability and implement it.” 

Mr Kreek admired how the US Navy centres its training on addressing what is in its sphere of 

control, rather than what is outside its control. Mr Kreek decided to do what he could do in his 

sphere of control on the sustainability front, and this was for the entire team to be carbon neutral 

for the Games. He raised the funds and the entire team went along with him. This involved a 

paradigm shift. And Mr Kreek had another paradigm shift during training when he was diagnosed 

with a herniated disk. So, instead of training, he focused on healing for three days a week. We 

also see a paradigm shift of practising sustainability. 

This is the lesson of “Inch by Inch”. According to Mr Kreek, in order to be faster than others, a 

rowing team must do three things: 

1. Must be as strong as possible 

2. Ensure that your stroke rate is as high as possible 

3. Ensure the length of stroke is as long as possible. 

The focus of his team was to have a length of stroke one inch longer than its competitors. An inch 

may not seem that long, but adding them up during the length of the race is about 221 inches, 

which is about 1 second, which was the length of victory. The lesson is that each of us has the 

ability to contribute an inch and this will grow as our infl uence reaches others in society. 

Key Message 

Athlete perspective on exercising sphere of infl uence in sport and communities. 

Page 24 / 80

4.2. Conference Opening Ceremony 



Ms Audrey Rivers, 

Respected Elder, Squamish National, Canada 

Report 

Following the initial welcome, Ms Audrey Rivers, a Respected Elder of the Squamish Nation, 

provided an opening prayer wherein she wished success for the delegates and stated that: “In 10 

months, Canada and Vancouver and Whistler will play host to the world. This is the fi rst time in 

history that the Olympics will be held on traditional lands.” 

Mr Tewanee Joseph, 

Executive Director and CEO, Four Host First Nations Secretariat, 

Canada 

Mr Tewanee Joseph spoke on behalf of the Four Host First Nations. Mr Joseph highlighted the 

unprecedented partnership that has been formed between VANOC and the Four First Nations on 

whose traditional territories the Games will be held. He also cited the relationships that have been 

established with all aboriginal people across Canada including First Nations, the Inuit of northern 

Canada and the Metis. Mr Joseph stated that: “Many will be here in 2010 to celebrate Canada, to 

celebrate its cultures, and to celebrate the world. These are truly Canada’s Games”. 

Mr Michael Chambers, 

President, Canadian Olympic Committee, Canada 

Mr Chambers opened his speech by reminding everyone that the Olympic Charter mandates the 

promotion of sustainable development and cited two “incontestable facts” that this conference 

recognises. First, the environment is an issue of global concern affecting all of us; and second, the 

current economic crisis is also of global concern affecting all of us. This dichotomy will permeate 

the conference this year through the spirit of innovation and inspiration. 

Mr Chambers went on to commend VANOC on its many sustainability innovations, noting that it 

will be important to sustain the momentum that grew out of the 7th World Conference in Beijing. 

Mr Chambers ended his contribution by pointing out that “sport is universal” and as such, the 

IOC must use this unique universality to make the world, and young people specifi cally, more 

conscious about the environment. 

Key quotes from Mr Chambers: 

“Sport is universal. Through the vehicle of sport, an impact can be made on the environment. 

We in sport must ensure that our own house is clean. We must use the universality of sport to 

deliver the message of environmental sustainability.” 

“There are no minds more innovative than the minds of young people. No one is more attuned 

to the environment than young people.” 

Page 25 / 80



Mr Pál Schmitt, 

IOC Member, Chairman, IOC Sport and Environment Commission 

and Conference Chair, Hungary 

Report 

Mr Schmitt began his remarks by recognising that this Conference was an ideal opportunity to 

share and encourage cooperation to develop the relationship between sport and the environment. 

Mr Schmitt stated that: “With the main theme of innovation and inspiration, the 8th World 

Conference on Sport and the Environment is the opportunity to encourage cooperation and to 

promote more than ever the co-existence of sport and the environment.” Mr Schmitt pointed 

out that Vancouver 2010 was the fi rst Olympic Games to integrate sustainability into its Vision 

Statement. Mr Schmitt encouraged delegates and the world to “think globally and act locally” 

when it comes to sport and the environment. In closing, Mr Schmitt looked to the upcoming Youth 

Olympic Games in 2010 as a chance to create a new generation of athletes with these new values 

and concerns. 

Honourable Colin Hansen, 

Minister of Finance & Minister Responsible for the 2010 Olympic 

and Paralympic Games, Province of British Columbia, Canada 

According to the Honourable Colin Hansen, British Columbia’s goal for 2010 is “to host the 

most sustainable Olympic Games in modern history.” To achieve this goal, British Columbia 

has implemented a number of environmentally conscious programmes. Mr Hansen specifi cally 

noted two innovative examples, the Sustainability Star Program and the Olympic Rings. Using 

innovative strategies, Vancouver 2010 will be carbon neutral and create lasting benefi ts to British 

Columbia and the world. 

Mr Gregor Robertson, 

Mayor of Vancouver, Canada 

Mayor Robertson laid out his “audacious” goal for Vancouver’s future. Through a ten-year plan, 

Vancouver aspires to be the “greenest city in the world”. Much like Canadian athletes have surged 

in sport in recent years, Vancouver aims to surge past leading Scandinavian cities to be a model in 

the world of sustainability and environmental consciousness. Mayor Robertson stated that: “More 

and more realise that the environment and economy are a potent fusion. The more we focus on 

this, the more we will be better in the long run.” 

Page 26 / 80



Mr Lambis Nikolaou, 

IOC Member, Vice-President, International Olympic Committee, 

Greece 

Report 

After commending VANOC on its unprecedented relationship with First Nations, Mr Nikolaou 

addressed the emergence of the environment as the third pillar of the Olympic Movement. 

Mr Nikolaou also recognised that the IOC had become increasingly aware that it has a responsibility 

to provide practical solutions to the sustainability issue. To do so, he advocated the IOC to rely on 

the expertise and infl uence of the United Nations to defi ne and execute its goals. Using initiatives 

like the fi rst Sport and Environment Awards, the IOC must encourage best environmental practices 

and make “green” a permanent concern on the podium along with gold, silver and bronze. 

Key quotes from Mr Nikolaou are: 

“Sport revolves around more than fans supporting athletes. It also involves sport protecting the 

environment.” 

“With the theme of innovation and inspiration, this Conference will help participants share their 

expertise to enable sport to reduce its environmental footprint, with resulting economic, social 

and environmental benefi ts.” 

VANOC is the fi rst organising committee to integrate sustainability in its vision statement. “Thus, 

Vancouver is the best place for the 8th World Conference on Sport and the Environment to be 

held.” 

“The 2010 Games is the fi rst time there has been a relationship between the organising committee 

and the First Nations. This support was welcomed by the IOC. These Four Host First Nations 

have coexisted for centuries and their land will host events during the Olympic and Paralympic 

Games. By working together, VANOC and the Four Host First Nations will build economic, 

environment and social legacies.” 

“The Olympic Games are more than about awarding medals. We must fi nd a place for “green” 

on the podium – if we do this, we will all be winners.” 

4.3. Achieving environmental progress in an uncertain economy 

Mr Thomas Van Dyck, 

Senior Vice President – Financial Consultant, Senior Consulting Group 

RBC Wealth Management – SRI Wealth Management Group, USA 

Mr Van Dyck discussed the business case for going green and the context of doing so within the 

global fi nancial crisis that is occurring. He suggested that an evolution in the current capitalist 

economic model could occur which allowed for a redesign of the conception of “wealth” and that 

such a change should be pursued aggressively. Understanding that the world faces two distinct 

crises, one economic and one ecological, Mr Van Dyck believes that the utilisation of green 

technologies and modifi cation of shareholder and management behaviours can pave the way 

towards a new environmentally sustainable economy. 

Page 27 / 80



Report 

Three claims were made: 

1) Capitalism is adept at the exploitation of labour and the environment as well as shifting 

externalities from the balance sheets of business to that of citizens. Despite these negatives, 

capitalism also possesses the key driving force for change: innovation. By being dynamic and 

embracing innovation, society can use capitalism to redraw its priorities to include environmental 

sustainability. 

2) Recognition that such a shift does not need to come at the sacrifi ce of vital industries that 

support the economy. Drawing on numerous examples, such as California salmon fi shing and 

the infestation by the mountain pine beetle in the forests of British Columbia, Mr Van Dyck was 

emphatic that the consequences of not innovating are more economically devastating. 

3) The time for innovation is now. Business should begin to recognise that the economic leaders 

of yesterday and today are not necessarily going to be the leaders of tomorrow. It is innovation 

which raises economic leaders to the forefront. Those who embrace clean technology and green 

goals will position themselves as global economic leaders in the future. 

Mr Van Dyck argued that this current state of economic uncertainty is the exact time to move from 

a perspective of “me” to a culture of “we.” In doing so there is every reason to believe that this will 

encourage environmental sustainability without having profound economic sacrifi ces. 

Key quotes from Mr Van Dyck: 

“We must bring the green opportunity to everyone.” 

“It is not green versus green [economy versus ecology]. But green is green.” 

“We cannot afford to fail. Unlike the current economic crisis we are in, where we can print more 

and more money, we cannot print more rain for drought areas, we cannot print more rainforest 

in the Amazon, we cannot print more salmon. We cannot afford to fail.” 

“The green tide must lift all ships… green for all.” 

“We need to bring the work that needs to be done to those who need the work the most.” 

“We must move from me to we… for “green for all”… We must put the “eco” back in economy.” 

Discussion: 

Mr Van Dyck was asked about the “As You Sow” programme and how investor and management 

behaviour changes can occur. 

Mr Van Dyck outlined success stories involving Home Depot and Disney, both of which were 

unaware that there were sustainable options for production in their specifi c industry. 

A delegate asked about the notion of “reset” and how changes can occur. 

Mr Van Dyck responded that the shift can develop because business and government both 

recognise the economic benefi ts derived from environmental sustainability. 

A delegate asked about where they see innovation coming from. 

Mr Van Dyck suggested that it will come from groups like consultants making change, 

and events such as those developed by the International Olympic Committee, and most 

importantly individuals. 

A delegate indicated that during economic downturns cities begin to cut back on recycling 

facilities and wondered if investment funds could modify this trend? 

Mr Van Dyck was unsure of any specifi c programme to subsidise recycling; however, there 

are ethical funds which promote sustainable companies. 

A delegate asked about how the developing world should view this new sustainable vision. Is 

sustainable development going to be limited to the developed economies? 

Mr Van Dyck agreed 100% that the evolution of capitalist ideas to include environmental 

sustainability is of global reach and not limited to the developed world. New design parameters 

and full-cost integration needs to be implemented globally. 

Page 28 / 80

4.4. How Sport is Embracing Environmental Responsibility 



Mr Gilbert Felli, 

Olympic Games Executive Director, IOC, Switzerland 

Report 

Mr Felli began his presentation by highlighting the changes over the years in sport: the transition 

from a natural state in the 1960s to a more mechanical one in the 1970s. The mechanical revolution 

marked a time where we, as individuals, began to notice the impact we had on the environment. In 

other words, we saw our carbon footprint affect our environments quite readily. The turning point 

for the IOC and the issue of sustainability was during the Lillehammer Games. The IOC identifi ed 

that the environment was something that it must take care of, and from that arose Agenda 21. 

Mr Felli identifi ed that the Winter Games provide a great window for emerging ideas and 

technology, and thus should be used to convey proper eco-messaging. He stated that if we 

want to be sustainable, we have to take people’s ideas into account and listen to each other. The 

underlying theme in Mr Felli’s presentation was that we have to work together and readily accept 

each other’s ideas. 

Mr Doug Konkin, 

Deputy Minister, BC Ministry of Environment, Canada 

Mr Konkin addressed the question of “what are we doing in the Province of BC?” regarding 

the issue of sustainability. How is BC moving to become the leading province in environmental 

sustainability? 

Mr Konkin identifi ed that the population of BC has grown to expect certain things within their own 

province, such as the preservation of landscapes and the natural environment. British Columbia 

residents have identifi ed BC as one of the most beautiful places to live in the world and have a 

responsibility to take care of it. The issue of sustainability had become the number one issue and 

priority for the people of British Columbia. Healthy living, healthy eating and a healthy environment 

are all important to residents of British Columbia. 

Mr Konkin then spoke about BC’s Climate Action Plan which aims to cut provincial carbon 

emissions by 1/3 by 2020 and requires the public sector to be carbon neutral by 2010. Mr Konkin 

also talked briefl y about the Pacifi c Carbon Trust, a new public agency to supply quality carbon 

offsets to public organisations. 

Mr Konkin closed his presentation by addressing the role that the individual can play in the sphere 

of sustainability. As agents of information, we have to bring the issues down to a grassroots level, 

down to a “personal level” so that everyone can identify and understand the issues. He stated 

that “it is essential to change everyday behaviours.” The same way fi tness does not pertain to elite 

athletes anymore but to a broader range of people, the same must happen with environmental 

issues and sustainability. Adaptation becomes the key to environmental sustainability and BC 

wants to use the Games to further that message. 

Page 29 / 80



Mr Michael Fennell, 

President, Commonwealth Games Federation, Jamaica 

Report 

Mr Fennell picked up from the previous presentation and continued the discussion on the individual 

impact on issues of sustainability. The Commonwealth Games Federation also has to assess its 

role in the sphere of sustainability and fi gure out how to approach the Games with special focus 

on respecting and sustaining the environment. 

Mr Fennell discussed the Pune India Environment Programme in which 71 countries participated 

and partnered up with over 1,300 athletes. Athletes and countries focused on sustainable issues 

and used the 3rd Youth Games to evoke participation from young people regarding sustainability 

related issues. 

The general perception around the world is that developing countries do not pay attention to the 

environment, but this is not the case in Delhi. 

Mr Fennell guarantees that conversation and environment will remain paramount and will remain 

an important part of the Commonwealth Games and the Federation. 

Prof. Erich Vogt, 

Professorial Lecturer, American University, USA 

Prof. Vogt feels that the collective consumption path we are on is suicidal. If this crisis tells us 

anything, he states, it is that the planet is truly globalised and interdependent. 

“Like it or not, we are one people and we live off our planet’s natural and limited resources.” 

Professor Vogt goes on to say that we continually treat the environment and the economy as 

mutually exclusive, which is detrimental. “We can no longer address one and then the other, we 

must address them together, nor can we address one over another.” 

Professor Vogt then adjusted his somewhat pessimistic tone into one of optimism stating that 

the fi nancial crisis we face is unparalleled but that also creates unparalleled opportunities for 

ecological conservation and sustainability. “If we do this right and fi gure out how to infl uence the 

evolving rules of the games, we have an opportunity to jumpstart the process.” 

Professor Vogt focussed on fi nancing as being an integral part of producing and implementing 

ideas. Even the best ideas will not see the light of day without proper fi nancing. Thus, we have to 

turn the World Bank into the World Environment Bank. 

Professor Vogt briefl y touched on the nagging issues of doping – stating that doping issues 

continue to affect the sport and our legitimacy and in order to move on we have to clean our 

backyard fi rst. 

Discussion: 

The question and answer period began with a series of questions from the moderator Ms Amy 

Fraenkel, followed by a few questions from the audience. 

Ms Fraenkel opened the discussion by asking Deputy Minister Konkin how he felt governments 

can get the sustainability message out to the general, uninformed public. 

Page 30 / 80

Report 

Mr Konkin pointed to youth as a catalyst for change along with fi nancial incentives, noting 

that there is not one right answer. 

Ms Fraenkel then asked Mr Felli how sport could be used to effect change. 

Mr Felli stated that sport could lead by example, citing examples of how there are many areas 

where impact can be reduced (e.g. size of stadiums). He also placed a lot of emphasis on the 

need for education. 

Mr Felli also took this opportunity to contest Prof. Vogt’s assertion that the Olympic Games 

must resolve the doping issue before it can advocate environmental reform. He felt that the 

Olympic Games could still effect change despite the doping issue. 

Ms Fraenkel then asked Mr Fennell how the Commonwealth Games Federation had attempted to 

implement its Games goals in society at large. 

Mr Fennell noted that implementing policies in host societies was not the Games’ primary 

goal at this point. The concern currently is to make sure that the Commonwealth Games are 

sustainable and to change the conversation around sports so that it may be used as a tool 

for sustainable change. 

After weighing in on the importance of communication between organisations on the issue of 

sustainability, Prof. Vogt returned to the important role fi nancing has to play in creating change. 

He noted that China and India, like other nations, wish to have clean resources, but lack the 

funding to do so. 

Later, Mr Felli responded to Prof. Vogt’s position by stating that communication is key to 

resolving the issue, and not fi nancing. He felt that fi nancing could not be the answer because 

the richest countries in the world are the worst polluters. 

During this dialogue, Ms Fraenkel pointed out that UNEP is trying to combat the common 

misconception that developing countries are not environmentally conscious. 

Ms Fraenkel also questioned the panel on whether they felt there were any surprising innovations 

in the build up to Vancouver 2010. 

Deputy Minister Konkin stated that it was hard to pick out any one innovation, noting that a 

systematic approach is the best for change. 

Discussion was opened to the fl oor and a delegate asked whether businesses could/should 

submit to an environmental audit to combat the growing phenomenon of “green washing”. 

Mr Felli agreed that independence was key to environmental change and oversight, indicating 

that the IOC uses UNEP and other organisations in this capacity. 

Ms Fraenkel pointed to the recent UNEP report on Beijing’s Olympic Games as an example 

of evaluating cities through a general framework. 

A delegate asked whether other international conventions on health could provide a useful 

framework to evaluate sustainability in the Olympic Games. 

Mr Fennel noted that venues and villages are designated smoke-free zones. He also made the 

point that host cities and societies are forced to raise their health standards to meet Olympic 

thresholds, which in turn benefi ts the health of the society after the Games are over. 

Mr Felli described the diffi culty in trickling down environmental consciousness to the general 

public. 

Prof. Vogt took issue with placing too much emphasis on top-down thinking on the issue, 

advocating recognition of bottom-up solutions. 

The last question came from a delegate who asked: who needs to come together to do a better 

job of propagating the green technology story? 

Mr Felli stated that the IOC has part of the responsibility. 

Mr Konkin advocated collaboration between the host jurisdiction and other organisations. 

Mr Fennel recognised the communication challenge and asked all stakeholders, but especially 

broadcasters, to get their act together. 

Prof. Vogt felt that everyone has the responsibility, but it was key to fi nd niches where 

communication could be effective. 



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4.5. A Dialogue on Climate Leadership 



HSH Prince Albert II of Monaco, Member, International Olympic 

Committee, Monaco 

Report 

Prince Albert complimented the efforts of VANOC, the province and the city to implement 

environmental policies. He stated that sport must be an example with respect to environmental 

sustainability. With respect to the Olympic Games, he contended that this does not satisfy a 

defensive desire of the Olympic Movement to boost its image. Nor is it about making minor 

guarantees to satisfy those who value the environment. Rather, it is about ensuring that the 

environment is saved, and this requires everyone’s commitment. 

HSH Prince Albert described Monaco’s efforts, which include the ratifi cation of the Kyoto Protocol. 

He acknowledged that the nation’s size has minimised the impact of its carbon offsetting efforts. 

In June 2006, he helped create a Foundation that focuses on three things: 

1. Climate change 

2. Preservation of biodiversity 

3. Water management. 

One of the Foundation’s fi rst projects was to set up its own guidelines for sports events because 

it wanted to organise a sustainable edition of the Games for Small Independent States in Europe. 

These Guidelines are now being used by the next host – Cyprus – and other events in Monaco (be 

they sport or non-sport) have adopted them and many are now carbon neutral. 

He closed his speech by thanking the Conference participants for sending a positive and 

hopeful message to the world and young people regarding sustainability, rather than an alarmist 

message. 

Hon. Gordon Campbell, 

Premier, Province of British Columbia, Canada 

Premier Campbell declared that in 2010, the world is going to see athletes who strive to be the 

best because they set a goal for themselves. Their success is not going to happen because 

the government told them to be the best. Rather, they decided to be the best for themselves. 

This is what must happen to society if the world is to move towards a more sustainable future: 

participants of the Conference must inspire positive change on the sustainability front. 

Premier Campbell outlined some of the environmentally sustainable achievements in BC: 

1. BC Government has collaborated with others, including VANOC, to ensure that environmental 

needs are met. 

2. BC is going to be energy self-suffi cient by 2016 and 90% of the electricity will be clean and 

carbon neutral. 

3. BC is facing the challenge of mountain pine beetle infestation, which has led to the destruction 

of 80% of the pine forest in the province, but innovative thinking defi ned opportunities to feature 

that wood in the Richmond Oval. 

Page 32 / 80

Report 

Premier Campbell said that one of the best ways to face the global warming challenge is to 

diversify building materials. He suggested that wood is the best building material available 

because it stores carbon for a long time. It also has an insulating power 400 times better than 

steel and is also less expensive to produce. 

Discussion: 

The moderator Ms Crooks reminded us of the economic crisis, and asked: How do we keep 

people committed to act on climate change during this crisis? 

Premier Campbell: We must deal with climate change in dealing with the economy. As we 

develop more energy choices, the rest of the world will adapt them. We cannot ask the other 

nations to do the heavy lifting while we — in the developed world — have created a great deal 

of damage. 

HSH Prince Albert: It will be driven by technology and science. Some people will have to make 

the fi rst investments and will need to have the courage and the will to take the initial steps. 

Once the initial investments are made, where the technologies exist, the more you invest, the 

more progress will be made. 

Ms Crooks asked: How do you see the role of athletes in slowing climate change? 

HSH Prince Albert: Athletes have an important role to play, as role models and as participants. 

Olympians have an important role to play on a variety of issues, especially on environmental 

issues, since they will be listened to by the younger generation. 

Ms Crooks asked Premier Campbell: BC has an active climate change programme. What are the 

most satisfying and challenging aspects of the programme? 

Premier Campbell: Athletes tend to be younger, and young people are in favour. He found the 

engagement with young people one of the most satisfying aspect of the programme. They 

had to show young people how they will benefi t from the programme. They had to start with 

themselves and be examples. 

Ms Crooks asked: How can we bring the seriousness of the need for action on climate change to 

sport: the organisations, the participants, the athletes, the spectators? 

HSH Prince Albert: This conference is a good place, where all stakeholders can meet and 

discuss issues and solutions with one another. 

Premier Campbell: The sponsors are already here, with GE looking at more effi cient 

technologies. RONA is looking at how to reuse materials. One of the key tools is to tell stories 

of success, rather than only hearing stories of challenges. 

Ms Crooks asked HSH Prince Albert: What are some of the actions that give you optimism? 

HSH Prince Albert: The Billion Tree Planting Campaign, educational programmes, Monaco’s 

Environment Day. His trip to Antarctica inspired him, but also worried him too because there 

are some issues that are potentially catastrophic if we don’t do something urgently. 

Ms Crooks asked Premier Campbell: What is his vision for the future? 

Premier Campbell: He is optimistic because he sees a quickening of understanding. There 

is an understanding around the world that we have to act. The challenge is to fi nd those 

things that put that desire into action. He believes that in his country and the world, BC and 

Vancouver will be leaders on the issue; behind this leadership is to commit to a decision to 

act and pursue that goal relentlessly. We will be surprised how much we can do by taking 

action. 



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4.6. Innovative Sports Facilities: Turning Green to Gold 



Report 

Mr Roger Bayley, 

Design Manager, Millennium Water (Olympic and Paralympic Village 

Vancouver); Principal, Merrick Architecture Ltd., Canada 

Mr Bayley was one of the primary architects on the Vancouver Olympic and Paralympic Village 

and as such focused his presentation on the sustainable development of the village located in 

Southeast False Creek. He began his discussion on the threat of climate change and how sports 

facility construction is a contributor to greenhouse gas emissions. Having recognised this intrinsic 

responsibility Mr Bayley examined the host of new clean and sustainable technologies that were 

utilised for the Vancouver Olympic Village. The integration of a tangible sense of community was 

evident within the Village as it infused European architectural elements as well as clean technologies 

which ranged from water reclamation projects to cooling ponds to improve ventilation. All of these 

changes are designed to help shift what a consumer desires and internalise the green conscious 

mentality. 

Mr Enrico Carbone, 

Member, IOC Sport and Environment Commission, architect, Italy 

Mr Carbone, having participated directly with the Olympic Commission for the Turin Games, 

offered expertise in the area of constructing sports facilities to minimise environmental impact 

and leave a lasting legacy. Mr Carbone pointed out that environmentally sustainable construction 

will not have universal standards applicable across every location. Rather, sports facilities must 

be designed fl exibly and account for the individual nuances which exist in different geographic 

areas. Mr Carbone stated that there were seven main considerations for designing sports facilities 

in a way which is compatible with the environment: 

1) Territorial – If a sports facility is not necessary than it will not be seen as compatible. 

2) Financial – If the cost-benefi t analysis is negative then the facility will not be compatible with 

sustainability goals. 

3) Management – If a facility cannot be managed easily to maximise usage then it will not be 

compatible. 

4) Nature of Sports – Some sports will not require a facility if interaction with the natural environment 

is successfully utilised. 

5) Existing Facilities – Before new facilities are constructed, developers should look to see if old 

facilities can be modifi ed for the events. New technologies can be grafted onto old sports 

facilities and offset the environmental impact of new construction. 

6) New Facilities – To the degree that new facilities are used, they should be designed to maximise 

clean technologies and minimise environmental impact. 

7) Technologies – Cleaner and more effi cient technologies should be used where applicable. These 

technologies should also refl ect long-term sustainability. 

8) Full-Life Cycle – Buildings will eventually become unusable so developers should maximise the 

ability to recycle materials used for their construction. 

Page 34 / 80



Mr Bob Johnston, 

Principal, National Practice Leader for Sport, Cannon Design 

Architects Inc. (Richmond Oval), Canada 

Report 

Mr Johnston, as one of the leaders behind the development of the Richmond Speed Skating 

Oval, outlined the numerous challenges and successes which occurred during the construction 

of the large-scale sports facility. In engineering the Oval, developers were informed to build 

around three core concepts – “fl ight, fl ow and fusion”. These elements were not limited to just 

the environmental impact of the site, but also recognised the cultural and social elements that 

the Oval would come to represent. During construction, builders utilised a number of innovative 

processes which limited the environmental impact both in the short term and for the longer-term 

legacies. Being ever mindful of the legacy impact, the Oval has also been a catalyst for residential 

development in the area as well as promoting First Nations artwork throughout the exterior of the 

building. 

Mr Xiaoxuan Yu, 

Environment Director, Beijing Organising Committee 

for the Olympic Games (BOCOG), China 

Mr Yu, reviewed the Chinese experience with building sporting facilities for the 2008 Beijing 

Olympic Games. Beijing made tremendous strides in integrating environmentally sustainable 

technologies into the 12 new sports facilities that were built along with the existing buildings that 

were reclaimed for the Games. As an important tool, environmental guidelines were instituted 

that encouraged the use of natural light and clean energy as much as possible. Mr Yu examined 

ten case studies where specifi c technologies were used that reduced carbon emissions. He also 

acknowledged that the Beijing Olympic Village was awarded the LEED gold certifi cation and 

received high praise from Greenpeace. 

4.7. Going on Diet: Shrinking Energy Demand 

Ms Elyse Allan, 

President and CEO, General Electric (GE) Canada, Canada 

GE, being a worldwide partner of the Olympic Movement has instituted quite an extensive list of 

“green” initiatives that have expanded not only revenues for the company but developed more 

products. Ms Allan highlighted the Ecomagination initiative which started in 2005 and has grown 

to become a USD 17 billion industry for the company. Ecomagination grew out of a discussion 

GE had with its customers regarding what GE could do in response to the global sustainability 

challenge. GE started with 17 products, all of which had to get proper ECO 3rd party certifi cation 

but now has over 70 products. 

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Report 

Ecomagination has inspired GE employees to be sparkplugs in this initiative and lead the way with 

small changes. Through this initiative, the employees of GE have created over USD 100,000,000 

in energy savings for the company. 

Equally important is the need to keep funding GE’s research and development teams throughout 

the globe. With four research centres and over 26,000 employees, GE’s budget for R & D is 

approximately USD 5 billion. It has had successful products launched in the marketplace and 

continued to deliver more products, such as its illuminating wallpaper (as an alternative to light). 

To date, GE has fi led over 2,000 patents a year. 



Mr Dmitri Kolosov, 

Head of Environmental Support Department, 

Sochi 2014 Organising Committee, Russia 

Mr Kolosov showcased the landscape of the Sochi Games. The Sochi Games aimed to become 

the greenest Games of their kind, perhaps greener than the Vancouver Winter Games. He identifi ed 

that the Federal National Park, which is a protected area, will play host to the Sochi 2014 facilities. 

There will be 200 developments and 13 competition venues. All of the venues will include “cuttingedge”, 

environmentally friendly initiatives that will set new standards throughout Russia. 

Mr Kolosov also talked about the topic of energy supply and conservation as it pertains to the 

different event venues. Their strong partnership with the government ensures that the message 

and delivery of these initiatives is both implemented and tracked. 

The environmental projects planned by Sochi 2014 and its partners could be a true example of the 

Russian Federation’s new environmental approach. These Games could also be the opportunity 

to develop and implement a green code in the area of construction for the Russian Federation. 

Mr Antoine Masson-Delisle, 

Regional Marketing Director, Tennis Canada, Canada 

Mr Masson-Delisle started his presentation by talking about his organisation, Tennis Canada, and the 

implementation of a “Green Plan” which was developed in 2008. In order for the plan to work, he had 

to get every member of the organisation to buy into the initiatives. In fact, Tennis Canada had hired a 

third party to observe these initiatives and help build objectives to pursue more green endeavours. 

Mr Masson-Delisle described Green Plan implementation at the Rogers Cup (a tennis tournament 

held in Montreal and Toronto). Certain green initiatives had been implemented during last year’s 

Rogers Cup, such as reusable transportation tickets, provided by the Montreal Transportation 

Society (STM), free and secure bicycle parking used by over 1,200 spectators, recycling and 

composting, cleaning and maintenance, promotional materials, spectator awareness, sponsor 

engagement, and carbon offset initiatives. 

Mr Masson-Delisle’s focus on the individual resonated well with the audience. It sparked discussion 

questions relating to the retention of sponsors. 

Discussion: 

The Moderator Mr Umedaly asked the panel how sport can fi nance clean energy and effi ciency. 

Ms Allan argued that it depends on the specifi c goal each specifi c event has in mind, and 

advocated groups to think out of the box. 

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Report 

Mr Kolosov pointed out that event organisers need not aim for “cosmic” change and also said 

that each event must establish its own goals. 

Mr Masson-Delisle pointed specifi cally to local transportation and waste management as 

target areas. 

A delegate asked for the panel members’ perspectives with respect to the measures VANOC has 

taken and whether they were truly “innovative”. 

Mr Umedaly noted Vancouver 2010’s “Power Smart” programme, which has made 

environmental leaps in the construction of venues, as a good example of VANOC’s work in 

this area. 

Ms Allan commented on the specifi c challenge of retrofi tting old venues. 

A delegate asked Mr Masson-Delisle whether he had communicated Tennis Canada’s successes 

to the COC or elsewhere. 

Mr Masson-Delisle said it was important for successful organisations to communicate their 

information to other groups and pointed to Tennis Canada’s work with local media as an example. 

He also advocated communication between regional sports groups like Sport Canada. 

A delegate asked the panel if they knew of any alternatives to power generators. 

Mr Umedaly suggested bio-fuels and other innovative technologies. 

Ms Allan noted that the nature of the event will determine what strategy one should employ 

(e.g. a fi xed, long-term event will be different from a one-off event). 

A delegate asked how one can measure “green” success. 

Mr Umedaly mentioned how carbon dioxide emissions are relatively easy to measure, but the 

impact of something like ecosystem services is much harder to quantify. 

Ms Allan agreed that “metrics” are extremely important, especially to avoid any accusations 

of “green washing”. 

Mr Masson-Delisle explained how the Rogers Cup was evaluated by an independent, nongovernmental 

agency and how that was a useful way to approach the metrics issue. 

Mr Kolosov noted that when evaluating competitions against one another, it is important to 

remember that each Games is situated in a specifi c culture, city and country and that will 

impact each Games’ success. 

4.8. Green to the Core: 

Innovations in Operations and Supply Chains 



Ms Ann Duffy, 

Corporate Sustainability Offi cer, Vancouver Organising Committee 

for the 2010 Olympic and Paralympic Winter Games (VANOC), 

Canada 

Ms Duffy began the panel discussion by surveying how sustainability has been integrated into 

Vancouver’s venues and supply chains. Specifi cally, she detailed the six key areas of sustainability: 

(1) accountability; (2) environmental stewardship; (3) sustainable operations; (4) athletes’ villages; 

(5) social inclusion and responsibility; and (6) the supply chain. An overarching concern for 

Ms Duffy’s presentation was how the Olympics can be “great games” whilst being sustainable. 

Ms Duffy pointed to the Sustainability Star Programme, the Rona Fabrication Shop and LiveSmart 

as examples of how to strike that important balance. 

Page 37 / 80



Mr Masato Mizuno, 

Member, IOC Sport and Environment Commission; 

Chair, Mizuno Corporation, Japan 

Report 

Mr Mizuno’s presentation focused on promoting partnerships among the various Olympic 

stakeholders in order to achieve sustainable development. Through the collaborative efforts of 

NOCs, athletes, venue managers and other important stakeholders, sustainability was shown to 

be a reality. After canvassing the historical development of sustainability in the Olympic Movement, 

Mr Mizuno presented some specifi c examples in the Japanese context; including, the 100% 

recyclable Nylon 6 uniforms from the Nagano Games. Mr Mizuno repeatedly emphasised our 

global responsibility to take care of Earth, our “space boat”. 

Mr David Stubbs, 

Head, Environment and Sustainable Development, London 

Organising Committee for the 2012 Olympic Games and Paralympic 

Games, United Kingdom 

Mr Stubbs opened his presentation by outlining three important sustainability topic areas: (1) 

Sustainable Event Management; (2) Sustainable Sourcing; and (3) Sustainable Partners. He went 

on to explain several characteristics of a sustainable event and new approaches that LOCOG is 

developing to refl ect those characteristics, including a useful six-question template for sustainable 

sourcing. On the specifi c issue of Games sustainability, Mr Stubbs identifi ed temporary venue 

additions as the largest footprint producer during the Games (e.g. wood overlay on Olympic venues). 

By minimising these harmful additions, engaging with sponsors, and telling the sustainability story 

in an effective way, LOCOG aims to build upon Vancouver 2010’s sustainability successes. 

Mr Benjamin Warren, 

Director of Communications, Golf Environment Organisation, 

United Kingdom 

Mr Warren focused his presentation on how the GEO has used golf as a model for sustainability. 

He identifi ed three areas of particular interest: (1) facility management; (2) new development; and 

(3) events. Using the internet to proliferate knowledge and certifi cation practices, the GEO has 

successfully promoted an open dialogue on sustainability in the golfi ng world. Mr Warren used 

the upcoming 2010 Ryder Cup as an example of this policy at work, concentrating specifi cally on 

venue management, staging, practical actions like waste management, and message promotion 

through athlete ambassadors. 

Page 38 / 80

4.9. Stepping up: Managing Sport’s Carbon Footprint 



Report 

Mr Julius DeHeer, 

Consultant in sustainable sport, J. DeHeer Consulting, Switzerland 

Mr DeHeer stated that climate change will affect everybody in the world. He asked: What does 

climate change have to do with sport? He stated that with big sporting events, many people fl y to 

the events, and transport leads to 60-80% of carbon emissions. He listed some of the pioneers 

of climate change in sport, which set the trend for mega events: 

1. Greenpeace had a campaign called “Enjoy Climate Change” against Coca Cola to force them 

to use non-HFC coolers. 

2. Sydney 2000 had an Olympic Greenhouse Challenge. 

3. Salt Lake City 2002: Cleaner and Greener 

It had the Spirit of the Land tree planting programme 

Olympic Cleaner and Greener was a check-list that showed consumers how to reduce 

their emissions. They could also register on the internet and donate their reductions to the 

SLOC. 

4. Turin 2006: Hector Programme 

The Heritage Climate Torino Programme was aimed at creating widespread knowledge of 

climate change. 

5. FIFA 2006 World Cup: Green Goal 

This goal was to create a carbon neutral event. There was a 13% energy reduction in 

stadiums. 

6. Rugby 2007 France 

There was an offset programme for carbon emissions in the Pacifi c based on biogas. 

Ms Jenitha Badul, 

Director for Greening, Support to FIFA 2010 World Cup Greening, 

Department of Environmental Affairs & Tourism, South Africa, 

National Greening Programme and Carbon Neutral 

Ms Badul discussed the Guiding Principles of South Africa’s National Greening Programme: 

1. Environmental best practice 

2. Socio-economic initiatives 

3. Education 

4. Monitoring 

5. Sustainable development. 

The objectives of the National Greening Programme were to: 

1. Minimise the ecological impact 

2. Advocate 

3. Raise environmental awareness 

4. Leave a sustainable legacy 

5. Build national capacity to host events. 

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Report 

She summarised the carbon footprint of the event, with respect to stadia construction, energy 

use, transport and International transport. One of the questions is whether South Africa should 

make the event carbon neutral, given that much of the CO 2 emissions are international travel. 

A challenge is that offsetting requires more money. But the national government will not provide 

more funds, because of the economic crisis, which has led to the belief that the money can go to 

other more important areas. 

Mr Ian Gill, 

President, Ecotrust Canada, Canada 

Mr Gill started his presentation with a quote from the environmental author Ed Abbey, who stated, 

“The best thing to do for the environment is stay home.” However, he contended that the sport 

industry can’t do this since one can’t stay home. For instance, he pointed out that the Games are 

just one event, and Canada hosts about 250,000 sporting events every year. Moreover, 30% of 

overnight fl ights to Canada are to participate in sport. 

He stated that the greatest contribution VANOC can make is to invest in renewable energy right 

here at home, what he called “backyard carbon offsets” or “community development offsets.” He 

stated that, “An old rallying cry says “Think Globally, Act Locally. Olympics are a global act that 

should have local benefi ts. So the saying should be: Think globally, benefi t locally.” 

Mr James Mack, 

Acting Head, BC Climate Action Secretariat, Canada 

Mr Mack stated that the Government of BC has recognised that climate change is a human 

problem. One of the tools in BC is the revenue neutral carbon tax, with the revenue generated 

allowing for reductions to personal and corporate taxes. He stated that BC will be taking action 

in every sector. For example, in 2010, the Government of BC will be carbon neutral, which means 

that many people will be affected by the initiative – both employees and their children. 

The challenge, according to Mr Mack, is to think about the role of sport. The challenge for the BC 

Government, in the Olympic context, is that it cannot pass a law to make gold medal athletes. It 

can inspire but not make the necessary changes. This is the same case in climate change: the 

government can inspire, but the person needs to resolve to make that choice to change. 

Mr Mack outlined three key points: 

1. Athletes can be role models and inspire young people by showing them that by setting a target 

and taking on impossible odds, you can achieve great things. Olympic athletes are needed to 

show what is desirable and cool to young people. 

2. The Games will be a showcase for BC technology and entrepreneurship. He contended that 

the companies that come forward with offsets will be seen as entrepreneurial. 

3. There is a real opportunity for every British Columbian to decide what is the take-away message 

from the Games. They must think about what they want people to remember about BC, which 

will crystallise how they want to contribute. 

Page 40 / 80



Mr Adam Kreek, 

Olympic Gold Medallist (Rowing), Canada 

Mr Kreek stated that the key issue is “How can sport move to reducing its carbon footprint?” 

Report 

He is amazed by the access he got to the economic, environmental elites as an athlete; and by 

his ability to have an impact on kids from kindergarten to 12 year olds. It was easy for an athlete 

to get kids excited, to get them to come and listen to you. Most teachers envy this. The challenge 

is that Olympic athletes are usually young, and they have an opportunity to nurture change, but 

not the depth of experience to succeed. 

He led his rowing team to offset their carbon emissions during training. Mr Kreek partnered with 

the David Suzuki Foundation and worked with a winter sports programme called “Play It Cool”. 

They helped calculate the carbon emissions of travel, training and hotel stays. In the beginning, not 

everyone on the team had had the same passion to decrease their carbon footprint, particularly 

because money was tight as a training athlete. Outside funds were raised and by the end, they 

had complete buy-in and became advocates. They all believed that athletes must lead the change 

they wanted to see, so had to be role models. 

Key Quotes: 

“What are we doing in the room to give athletes the tools necessary to make an impact on the 

world?” 

“Athletes should not only advertise their sponsors but also advocate their values.” 

Ms Linda Coady, 

Vice President, Sustainability, VANOC, Canada 

Ms Coady mentioned that VANOC had launched the carbon offsetting programme with a target 

of 300,000 tons being offset, which includes 200,000 tons of air travel. VANOC has a 4-point 

programme: 

Inventory to fi nd out what the footprint was 

Reduce emissions 

Create a portfolio of offset projects 

Public engagement to raise awareness more broadly. 

Discussion: 

A delegate asked Linda Coady of VANOC about offsetting the emissions: Is this to offset or to 

leave a legacy? 

Ms Coady answered that it is about initiatives that leave a legacy. 

A delegate stated that one can go to carbonneutral.unep.org to fi nd out about education and 

engagement, and 100 companies and cities have joined in the initiative to show what they are 

doing, including Costa Rica and New Zealand. 

A delegate asked James Mack whether, as the BC Government aims to go carbon neutral by 

2010, the money will go to community projects and how much. 

James Mack replied that the Pacifi c Carbon Trust was set up with USD 25 million in initial 

funding. 

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Report 

A delegate asked whether the speakers had thought about a carbon offset programme that shifts 

from environment opportunities towards providing social and development benefi ts. 

Ms Badul replied that in most South African government programmes, they also take into 

account the social impact. It will be no different with the carbon offset project in place. The 

projects will benefi t low income households. 

Mr Gill of Ecotrust stated that there is an enormous amount of capital around the offset markets. 

In BC, there are coastal communities and aboriginal communities that are impoverished. Many of 

these communities have their energy systems run on diesel, which leads to per capita emissions 

being 44 times higher than those in urban areas. The capital from offsets and other strategies can 

be invested in these coastal communities. He further stated that the carbon tax in BC must be 

high enough to trigger change. 

Mr Mack answered that with respect to the carbon tax, tackling the carbon footprint issue had 

been diffi cult because many people did not agree with the course of action. Fundamentally, 

BC residents need to buy-in and move forward on the issue. With respect to broadening 

offsets, one of the big issues is ensuring that offsets actually offset. There must be ways to 

put less carbon in the atmosphere or ways to draw the carbon out. Credible solutions must 

be found. 

Julius DeHeer outlined guidelines he called the “Polar Bear Rules” to combat carbon 

emissions: 

Think globally, take into account all your carbon emissions. 

Be active, reduce carbon emissions as far as reasonably possible, compensate for the rest. 

Be responsible; compensate for carbon emissions where they are emitted. 

Be fast, offset carbon emissions before or during, not after the Games. 

Look for the long-term projects that leave an overall legacy, such as social benefi ts, not only 

environmental benefi ts. 

Be cooperative, get help from all the stakeholders. 

Be curious, look for the best practices. 

4.10. Harnessing the Power of Sport for Change 

Mr Ray Zahab, 

Adventurer and Founder, Impossible2Possible, Canada 

“I realised that there were no limits to what I, or human beings in general, are capable of doing”. 

Mr Zahab told his life-changing story of adventure and enlightenment. Beginning with a video 

excerpt from a documentary which followed his journey, he briefl y explained the breadth and 

length of his “ultra-marathon” across the Sahara desert. Mr Zahab and two other runners began 

their ultra-marathon in Western Africa and ended at the Red Sea in Cairo. They ran this 7,500km 

distance in 111 consecutive days, averaging over 50 miles a day. 

This Saharan adventure was the culmination of Mr Zahab’s personal journey. Just years earlier, 

he had found himself unfocused and unmotivated in life. Inspired by his active and ambitious 

younger brother, Mr Zahab decided to change his life, and to begin taking on adventure. What 

made his story stand out, was not only the trans-African expedition, but where his life was prior 

to his revelation one evening. He was a pack-a-day smoker and physically incapable of running 

5km. He was not in ideal athletic shape and had never participated in any running activities. 

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For the next several years, Mr Zahab took on numerous challenging races including the Yukon 

ultra-marathon and the Amazon ultra-marathon. However, the most infl uential race was the Trans 

333 race in Northern Africa. This was Mr Zahab’s fi rst interaction with the wonderful people of 

Northern Africa and became the prelude to his amazing Saharan adventure. 

Mr Zahab went on to explain the rigours of his 7,500km journey across the Sahara. Most 

importantly though, he explained how his team began to realise that their journey was no longer 

about fi nishing the run for themselves, but rather fi nishing so that they could tell the story of the 

North African people. As they passed through disintegrating towns, the team recognised the 

water crisis that had befallen the people of Niger, Morocco and other countries. In collaboration 

with Matt Damon, Mr Zahab’s team set out to raise awareness for the water crisis through their 

run across the Sahara. 

Mr Zahab’s life has become a motivating example for all those who wish to change the world for 

the better. He comes across as an average man, but one who is able to achieve seemingly superhuman 

feats. His story reminds us that anyone can do anything they put their mind to. Raising 

awareness for the disadvantaged has become Mr Zahab’s passion. 

Mr Zahab and his wife serve on the Board of Directors of Ryan’s Well Foundation and continue to 

raise awareness for global water issues. 

4.11. Leaders of Tomorrow: Inspiring Youth through Sport 

Mr Thomas Kineshanko, 

Habitat Enterprises, Canada 

Mr Kineshanko realised that his ecological impact during his track career at Simon Fraser 

University, where his team would fl y all over North America to race in a 800 metre race – for just 

1.5 minutes of running. 

He says there are two issues: 

1. Does sport allow young people to engage with environmental issues? 

He answered that young people hunger to do environmental good. But they need outlets, 

and sport can play the role of educating them. For instance, he has helped a bobsledder 

learn about his carbon impact and to become carbon neutral. 

2. How does sport excite young people to carry out sustainable actions? 

He answered that sport can excite young people. Moreover, sport is intrinsically involved in 

environmental issues, since athletes have to fl y to events. 

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Mr Maurice Odera, 

Southlands Youth Parents Association, Kenya 

Report 

Mr Odera stated that his story began in 2003, when he left school and got into the community, there 

was a lack of resources to engage in sport. He got involved in a sporting club that provides youth 

the ability to be involved in sport. Moreover, he got engaged in sustainability issues after looking 

out the window of his home and seeing the biggest slum in Africa, which is made up of people 

who come to Nairobi to make a better life for themselves, but have encountered diffi culties. He 

stated that sport can be used to inspire young people, such as via role models from athletics. 

Key Quotes: 

“Poverty creates environmental degradation and environmental degradation creates poverty.” 

“If sport is used in the right way, you can really inspire young people in the right way.” 

“If you use athletic fi gures in the right way, you can inspire them with respect to the environment, 

drugs and other issues.” 

Ms Theresa Seymour, 

Sto:lo Nation, Canada 

Ms Seymour stated that environmental issues are important to everybody, not only to the Olympic 

Games, and not only to 2010, but to the future, and have an impact on everyone. Sport is a huge 

avenue for young people to be involved, as it can teach them about the environment, health, 

social involvement, etc. For instance, more young people need to be involved in sustainability 

issues and conferences like this. 

Discussion: 

Mr Theodore Oben, co-moderator, commented that although people come from different social 

backgrounds, sport is a uniting force to provide solutions and gives us the opportunity to aspire 

to role models from athletics. 

Mr Oben asked Mr Kineshanko: Reducing 25 million tons of CO 2 is a great ambition. How was he 

going to achieve this? 

Mr Kineshanko wanted to set a goal for himself fi ve years ago and wanted to make the biggest 

change possible. He found that the offset market was incentivising environmental change. 

He wants to do many different projects and align with partners that will work on ongoing 

initiatives, rather than one-off projects. 

Chief George-Wilson, co-moderator stated that engaging with marginalised youth is a key issue. 

She asked Ms Seymour to elaborate on how culture can work with sport to enable change and 

inspiration. 

Ms Seymour answered that the Sto:lo First Nation has traditional sports, such as canoe racing 

and football. With traditional sport, there is a marriage of traditional values and the discipline 

of succeeding. For instance, one had to be drug free, alcohol free, and there were ways of 

carrying oneself. If one was a weaver, hunter and canoe runner, there were rules, such as 

fasting and praying before the event because it was about the heart and mind, and not only 

the physical. Instilling people with these types of values that they are not getting via the media 

is important because this will enable them to take ownership and show then that they can 

be contributing members of society. Moreover, the environment is key because one cannot 

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participate in these traditional sports without the environment being clean, such as the river 

having to be clean before one can canoe. 

Mr Oben asked Mr Odera about the fact that he had tried to engage the one million people in the 

slum on environmental issues. He asked whether people in sport can do more and more to engage 

these people and asked what exactly he was doing and what difference he was making? 

Mr Odera replied that interest grows when they started having success stories. When it comes 

to young people, the solutions are sometimes overthought. Young people just need the 

opportunity and don’t need to be spoon-fed. They need the opportunity to succeed. There is 

a change occurring, and there will be success stories, which in time will inspire young people 

to be football stars or marathon runners. And this will enable them to get out of poverty. 

Chief George-Wilson asked about the use of technology as a tool. 

Mr Kineshanko replied that with respect to success stories, young people can use online 

social networking stories to hear about and transfer these success stories. For instance, he 

had heard stories of the Vatican becoming carbon neutral and once he heard that story he 

wanted to make a personal change. 

A delegate spoke about a programme in South America. Specifi cally, in Lima, Peru, several 

business people paid for facilities to be built in the slums of Lima and they engaged the teams 

of the community, who had to put in hours in the construction to be able to use these facilities, 

which included a women’s centre, a kitchen and a playground. This underlines the importance 

and the power of engaging the private sector to work with a community that does not have the 

resources so as to stimulate the community. She also asked about technology. Specifi cally, 

with the internet, she missed the practical person-to-person engagement experienced with 

sport. The internet can inspire by providing success stories and to communicate, but she 

wondered what was next. She wants to know what happens after a young person realises 

they want to take action after going on the internet. 

Mr Odera said that when people talk on the internet, they exchange ideas. For instance, in 

Africa, he uses the internet to ask young people to create project ideas. He sees the internet 

as a way to exchange ideas and to initiate action. 

Mr Kineshanko said that the internet can be used to take action. For instance, there will be 

an iPhone application that Habitat will use that shows how much carbon has been expended 

after a fl ight and then they can take an action to offset this by investing in a project. 

A delegate wanted to say that she has worked with VANOC and she confi rmed that young people 

want to work on sustainability issues and the solutions should be simple. She was even more 

inspired to do more work. She mentions that her reserve in the city of Chilliwack does not take 

part in the city’s recycling programme. Instead, the reserve has to create its own programme and 

the people do not have the relevant knowledge about proper recycling. She was inspired to help 

her community in its recycling efforts. 

A delegate from Belize wanted to share a project where sport is used to raise awareness about 

environmental issues. Specifi cally, for each team to compete in a football competition, they must 

engage in an environmental project that can create awareness, and this has a ripple effect on the 

entire community. This can be done with any sport since sport brings many people together. 

Chief George-Wilson reiterated that solutions needed to be kept simple. 

Mr Oben reiterated that the solution can be small. For instance, the difference between 

changing a drug addict to a “clean” person may be just football. So, we all have the power to 

reach out to young people and give them the momentum to be able to do positive things that 

the older generation has failed to do. 



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Announcement of winners of VANOC’S digital storytelling contest: 

”u-reduce, u-produce” 

Report 

Presentation was made of the winning entries from VANOC’s digital storytelling contest called 

“u-reduce, u-produce”, for British Columbia Youth. There were 20 entries and young people had 

been asked to provide clips for inventive ways to reduce their environmental impact. The jury had 

been impressed by the entries. 

Olympian and IOC member Frankie Fredericks introduced the Grand Prize winners, a video rap 

song called “Stop Hurting Our Planet”. He stated that the IOC was listening to the presenters and 

their concerns. That’s why the Youth Olympic Games had been created and he and others would 

be there as role models. Mr Fredericks stated that running had got him out of the slums—this 

showed the impact of sport in inspiring young people. 

4.12. Sport Organizations: Shaping Sport and Driving 

a More Sustainable Future 

Mr Andres Botero-Phillipsbourne, 

IOC Member and IOC Sport and Environment Commission, Colombia 

Mr Botero-Phillipsbourne delivered a comprehensive analysis of how Colombia has utilised large 

sporting events and their related coordinating bodies to change attitudes regarding environmental 

sustainability. Given the opportunity to host the South American Games in 2006, the city of Medellin, 

Colombia began to integrate sport development and greener environmental programme. In the 

lead-up to the Games, Medellin instituted a plethora of environmental sustainability measures 

from more bicycle lanes to a prohibition on two-cycle motorcycles, which are a signifi cant 

contributor to emissions. The greatest technological change, and one which was a fi rst for a 

major sporting event, was to construct the Games Village around a substantial cable car system 

to allow easy transport of athletes and spectators, creating limited intra-city transport emissions. 

Mr Botero-Phillipsbourne used Medellin as an example of how sports events can be used to 

address sustainable development and closed his speech by prompting the IOC to address the 

current ecological crisis in the Amazon Rainforest. 

Ms Judith Conrad, 

Head of Department of Ethics & Development, 

National Olympic Committee, Switzerland 

Ms Conrad outlined measures that the Swiss Olympic Committee has undertaken to promote 

sustainability within Swiss national sports organisations. The emphasis of the discussion was 

on the “ethics” of sport and how the term ethics can transcend traditional conceptions and 

incorporate environmental practices. The essence of the Swiss strategy was to “foster sport” and 

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Report 

ethical participation in sport for professional and amateur athletes. The scheme also recognised 

that integration of ethics within sport cannot occur simply from a top-down approach and as a 

result ensured that there was proper education and promotion of environmental best practices 

within local sports organisations. In addition, the Swiss Olympic Committee has adopted numerous 

programmes that deal with a host of ethical challenges in sport including sexual abuse, smoking 

and recommendations on how to host an ecologically sustainable sporting event. In conclusion, 

Ms Conrad suggested that top athletes and organisers have a responsibility to use their position 

as role models to promote sustainability and pass these messages along to young people. 



Mr George Kazantzopoulos, 

Member, IOC Sport and Environment Commission; 

Founder and President, Institute Team for the World, Greece 

Mr Kazantzopoulos observed that sport is one of the most ideal locales to promote environmental 

measures as it reaches a tremendous number of people and typically involves a natural link to 

the environment. Understanding this fact, both the Athens Classic Marathon and the International 

Rowing Association have been engineered to limit the carbon footprint which occurs through 

the hosting of their events. The Athens Classic Marathon instituted four core programmes which 

worked in concert to reduce or offset the overall emissions released from the event. Similarly, 

FISA, the International Rowing Association, has created policies that target not just the footprint 

derived from large scale events but also through the daily operations of participating in the sport. 

For both organisations the ultimate goal is to promote best sport practices and ensure that 

sporting events are fully sustainable. 

Mr Jack Groh, 

Director, Environmental Programme, National Football League, USA 

Mr Groh, as designer of the National Football League Environmental Programme summarised the 

various measures that the NFL has launched to become more ecologically-friendly. In developing 

an environmental system, the NFL sought to follow the simple mantra of “if you break it then 

you fi x it”. Taking ownership of the environmental costs of holding mega-events in football, such 

as the Superbowl and Pro Bowl, the NFL devised strategies to reduce, eliminate or offset their 

emissions. As a testament to the fi nancial incentives to become more environmentally sustainable, 

the NFL discovered that for every dollar spent on greener practices, it resulted in 7.2 dollars in 

direct cost savings or money being funnelled into the surrounding community. Mr Groh stated 

that although environmental programmes were originally developed strictly for cost-savings, they 

have now been embraced by NFL team owners and viewed as a priority for the league. 

Discussion: 

A delegate asked Mr Kazantzopoulos if any other international organisations have made efforts 

to promote environmental excellence. 

Mr Kazantzopoulos replied that there were indeed other international organisations working 

on environmental excellence including the International Cycling Federation, the International 

Tennis Federation, and the International Association of Athletics Federations. 

A delegate asked: What are other NFL teams doing to address environmental issues during 

regular season games? 

Mr Groh responded that the NFL is not a corporation and therefore top-down approaches 

Page 47 / 80

Report 

are diffi cult to develop. However, individual teams have taken it upon themselves to institute 

environmental programme There is a move towards consolidating these programme 

A delegate asked if the panel thought enough was being done to educate spectators on the 

programmes in place for environmental sustainability. 

Mr Groh responded that it was diffi cult for the NFL because the programmes were operational 

and there was never a sense that it would be their responsibility to raise environmental 

consciousness. In recent years the NFL has got positive attention; however, it still walks a 

fi ne line between streamlining for the purpose of cost reduction versus directly promoting 

environmental sustainability. 

4.13. Moving Forward Together: Stronger Communities through Sport 



Mr Isaac Kalua, 

Founder and Chairperson, Green Africa Foundation, Kenya 

Through a variety of ministries at national and international level, Green Africa is accomplishing 

quite a lot in the sphere of sustainability. Despite these advancements, there is more room for 

growth and improvement, especially in areas that pose a challenge such as the maladjustments 

of African youth and the inadequacy of schools and sporting facilities. 

Mr Kalua highlighted the use of golf as a way to promote sustainability. By using golf, they have 

managed to divert the sport away from being perceived as elitist and have used it to highlight the 

“greener” side of the sport. Winners of the golf event take home fi ve thousand seedlings, and they 

will most likely engage the community to plant trees. 

Other initiatives include the Green Medal initiative (different amount of seeds given depending on 

level of medal), the Green Schools initiative (using sports to create awareness of environmental 

matters and planting trees in the minds of future generations) and the Kitui Annual Green Cross- 

Country event. 

The key message within Mr Kalua’s presentation was that this conference needs to be replicated 

in Africa and there needs to be the establishment of the African Chapter of sports and environment 

conference. 

Mr Colin Kinsley, 

Chair, Prince George Spirit of BC Community Committee, Canada 

Mr Kinsley focused on the small, but very connected community within Prince George. He stated 

that he used sport, the role of the new university (University of Northern British Columbia) and the 

momentum of the 2010 Games to build an incredibly well rounded Sports Facility located near 

the university. This has proven very valuable, in not only recruiting students to their school but 

also retaining families and developing a tight knit community. The Sports Facility was funded twothirds 

by the provincial government with one-third of funds coming privately. The facility, however, 

is not private and is open to the entire community. 

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Report 

This facility has brought the community together in hosting sporting events and has helped cater 

to the different types of athletes within the region. The sports facility has in fact generated a high 

level of volunteerism and has given the community so much more than just a sports facility. 

Mr Ken Melamed, 

Mayor, Resort Municipality of Whistler, Canada 

Mr Melamed spoke about environmental change and using the popularity of sport to advance 

sustainability. He identifi ed that the discussion around sustainability was lacking in the 1990s 

and Whistler was mostly ignoring the fact of what was happening in the global environment. 

However, he realised that Whistler needed to a) take responsible measures to lead change and b) 

use its popularity to advance sustainability. Mr Melamed then went on to outline the Long Term 

Sustainability Plan which addressed questions such as: 

1. Should we host the 2010 Games? 

2. Under what conditions? 

3. What would be the legacy? 

It was certainly a challenging discussion because they were certain that the impact of the Games 

would defi nitely be felt within the environment. Whistler saw this as an opportunity to make these 

Games as sustainable as possible and set new standards of sustainability. Mr Melamed also 

discussed that they adopted a framework to measure sustainability which was a set of sciencebased 

defi nitions, which came out of Sweden and called “The Natural Step”. He stated that 

as long as VANOC agreed to abide by Whistler’s standards of sustainability, they could move 

forward, and they certainly have. 

Mr Melamed also discussed the role of the four Host Nations and the Olympic Games and spoke 

about the 35 million dollar cultural centre, which is run by the two Nations that share the traditional 

territories surrounding Whistler. Another important outcome of the Games is that 50% of the 

contracts for construction of the Nordic Centre were delivered by aboriginal groups. 

Mr Melamed fi nally discussed that the Games would be fully supported by public transport and 

all venues have been downsized to reduce the impact on the environment and save cost. The 

athletes’ village will also have social benefi ts in that it will provide housing for residents of Whistler 

once the Games are over. 

Mr Tatsuo Okada, 

Executive Director, Global Sports Alliance, Japan 

Mr Okada briefl y talked about the spirit of sportsmanship as it pertains to different sports and 

expressed that the importance of “sportsmanship” had been neglected from conversations during 

this conference. The Eco-Flag is a small yet powerful tool that is used to express fair play and 

promote environmental sustainability. The fair play fl ag describes the games as fair play while the 

green fl ag conveys the message that the game is eco-friendly. He explained that nature cleans 

the air and water, so this fl ag symbolises the commitment to this initiative and raises awareness 

of nature and how important it is. The Eco-Flag movement is used to build better communities 

and uses the fl ag to symbolise fair play for a healthy economy, team play for a strong society and 

Eco-Play for a clean environment. 

Page 49 / 80

Discussion 



Report 

A delegate asked Mr Kalua if triathlon is interested in adapting the sport for Africa. She asked 

whether there was a way to collaborate to bring clean sport to the children of Africa. 

Mr Kalua replied that the Green Africa Foundation had a great deal of opportunities, such as 

in the slums, to encourage them through sport. 

A delegate asked Mayor Melamed why Whistler used the Swedish sustainability metric called 

Natural Step and why VANOC did not use the same model? 

Mayor Melamed stated that the community of Whistler learned of this metric early on. The 

founder of the metric had made a presentation and a light-bulb went on because this was 

a tool that tied everything together. They asked the community—hotels, businesses—about 

whether they would take up this metric and they agreed. The scientifi c metric is process 

based and allows creativity. You create a vision of where you want to be and then decide the 

actions that put you on the path towards that vision. One of the advantages of the National 

Step framework is that it is infi nitely adaptable. 

A delegate asked Mr Melamed if there are any challenges, issues that are being worked on? Is 

the level of housing and rental prices an issue? 

Mr Melamed said that Whistler had miles to go towards being sustainable. The day Whistler is 

sustainable, is the day that the world is sustainable. It is a case of inspiring other communities 

to reduce consumption. Whistler is trying to accelerate this positive action and has provided 

a great deal of opportunities. In regard to housing, the average price of a home in Whistler is 

$1.4 million—so most people who work there cannot afford a home. As a result, Whistler had 

to create an inventory of affordable homes. There are 4,500 beds in the municipality. Whistler 

built the Athletes’ Village for $150 million, where 90% of the Village will be resident housing. 

There are now 800 people on the waiting list, and now there are 214 units sold, with 6 left. 

A delegate fi rst commented to Mr Okada that the Global Sports Alliance provides initiatives that 

can be transported to other locations, such as Michigan State University. He asked then Mr Kalua 

about the Mathare Youth Sports Organisation and its development. 

Mr Kalua answered that Mathare was engaging the youth very well. 

A delegate asked Mr Kinsley if there had been a public-private partnership in the development 

of the facilities? 

Mr Kinsley replied that it was a hybrid partnership that once the guarantees were met, the 

public would administer the facilities. 

A delegate asked how we can encourage sports to be staged on land that has been used prudently 

among various communities? 

Mr Melamed stated that land use is an important issue in sustainability. With respect to 

Whistler, the site is quite compact and very good for walking on, and it has a high performance 

training centre for both able-bodied and disabled athletes. Whistler’s various Olympic sites 

will only be accessible through transit during the Games. 

Mr Kinsley stated that in Prince George subdivisions are not permitted that are not accessible 

by transit. Also, if there is a subdivision, then a community park needs to be built or an equal 

amount of money needs to be invested in renovating an existing park. 

Wrap Up: 

Mr Kalua: His vision is a Green Africa. He would like to have a Green Africa University, or a green 

television station or radio station, and to have people plant a tree on special occasions. “Nothing 

is as important as the silent reminder of a good example.” 

Mr Kinsley: His hope is that Canada continues to be a leader in sustainability and a peaceful 

nation that respects its neighbour. He hopes that his community continues his process and the 

belief that “small is good”, and that Prince George continues to have the quality of life to raise a 

family. 

Mr Melamed: He stated that “sustainability should be about creativity and as fun as sport”. 

Moreover, the Natural Step plan is informative and its rules should be as well known as the 

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Report 

rules of soccer. Moreover, the name of the Conference should be changed from referring to 

“environment” to “sustainability.” We must agree on the strongest communications tools and 

stronger defi nitions. 

Mr Okada: It is a collaboration between people, sporting organisations and local corporations 

that fi nance them. One proposal to the IOC and OCOGs: during the Olympic Games, there is 

always a negative impact on the environment, maybe use a carbon offset programme to benefi t 

less developed communities. 

4.14. Peak Performance: The role of Corporate Sponsors 

and Suppliers in Accelerating Sustainability 



Mr David Parker, 

Vice President, Sustainability, Teck, Chair, 

2010 Sponsor Sustainability Initiative (SSI), Canada 

After explaining his company’s business, Mr Parker laid out specifi cally how Teck will be involved 

in Vancouver 2010’s sustainability programme. Teck will be providing the metal for the event 

medals, and will be doing so in a sustainable way. Mr Parker also explained how his company 

is implementing sustainability into its business plan. Teck has employed a two-prong plan: (1) 

engaging its employees with the excellence of Olympism in mind and (2) engaging sustainability 

in the Olympic Games context. 

With regard to employee engagement, Teck has created the “Going for Gold” programme where 

employees are encouraged to meet a number of sustainability criteria in order to be eligible for 

Games attendance on behalf of the company. This programme was established so that employees 

could “defi ne their own podium” and has been met with wide participation. On engaging 

sustainability in the Olympic context, Mr Parker pointed out the various programmes Teck has 

been involved with in the Olympic Movement, including the Sponsor Sustainability Initiative. 

Mr Parker aimed to show how any company may use the Olympic Games to enhance its 

sustainability programme. In his words, “the Olympic Games create a unique and unparalleled 

opportunity to create change.” 

Mr Nicola Kettlitz, 

General Manager, Vancouver 2010 Olympic Project Team 

for Coca-Cola Ltd., Italy 

Mr Kettlitz opened his contribution by outlining the many sustainable commitments Coca-Cola 

has made, including: (a) using hybrid delivery trucks; (b) becoming water neutral; and (c) recycling 

100% of its packaging. Using these commitments as an example, Mr Kettlitz encouraged all 

companies to build sustainability right into their business plans. 

Mr Kettlitz also focused on how Coca-Cola will contribute to the sustainability message publicly. 

For example, Coca-Cola plans to use the Torch Relay as a “collective call” to the public to tell 

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their sustainability stories. The company had already received 500,000 applications from people 

seeking to be torchbearers. Those who are chosen will be picked on the sustainability stories they 

can provide to the public. 



Mr Henry Stoch, 

Senior Manager, Corporate Responsibility & Sustainability, 

Deloitte & Touche LLP, Canada 

Mr Stoch began his presentation by describing the Games as a “catalyst for moving forward 

on sustainability”. He went on to explain how sustainability has become a long-term strategy 

in his consulting fi rm. Through the spirit of volunteerism, commitment and integrity, Mr Stoch’s 

company has tried to contribute to the sustainability movement by launching Earth Week, limiting 

transportation, and working closely with the David Suzuki Foundation to structure a “green team”. 

Mr Stoch illustrated how a company can use sustainability to enhance its quality and community 

values. On that note, Mr Stoch ended by saying, “businesses that do not provide value to society 

will eventually become obsolete”. 

Mr Brian Krieger, 

Director, 2010 Commerce Centre, Canada 

Mr Krieger focused his presentation on how BC companies can maximise their short term 

relationship with the Olympic Movement. Specifi cally, Mr Krieger pointed out ways in which 

companies can create lasting legacies from the Games, using sustainability as a valuable tool in 

that process. 

Economically, Mr Krieger and the Commerce Centre had tried to encourage sponsors to do more 

business while they are in BC. As part of that effort, Mr Krieger had tried to get sponsors to use 

local companies in their supply chains. 

On the sustainability front, Mr Krieger pointed out how important it is for sponsors and the IOC 

to develop sustainability criteria in their business plans, as this will encourage local companies 

to follow suit if they wish to be part of the Olympic family. Similarly, Mr Krieger outlined how the 

Commerce Centre has created workshops for local companies to improve on their sustainable 

practices so that they may be competitive in the Olympic bidding process. 

Discussion: 

Moderator Mr Piggot opened the discussion by asking each panellist how far they felt they, or 

their sectors were on the continuum to corporate sustainability? 

Mr Kettlitz felt that Coca-Cola is on different points on the continuum depending on who is 

being asked and where the question is being asked globally. However, Coca-Cola’s leadership 

is defi nitely far along the continuum. 

Mr Parker felt that Teck has come a long way on the sustainability continuum, but also felt 

that more could be done. Increasing transparency and enhancing global communication were 

identifi ed as keys to furthering the cause. 

Commenting specifi cally on the consulting sector, Mr Stoch said that no “gold standard” had 

been defi ned yet. As a result, sustainability is at different points in the sector. 

Mr Krieger explained how the Commerce Centre is trying to maximise sustainable development 

in all industries while the popularity of the Games can still be exploited locally. 

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Report 

Mr Piggot followed up his fi rst question by asking the panel if they felt the sustainability “story” 

had been told well enough so far. 

Mr Stoch agreed that storytelling is an important part of the process. He pointed to the 

Rugby World Cup in 1995 as a useful comparison. The World Cup was held shortly after the 

fi rst democratic elections in South Africa and opened important dialogue among citizens on 

issues of race and acceptance. Mr Stoch felt that the Games could create a similar dialogue 

on sustainability. 

Mr Kettlitz felt that the largest obstacle to sustainable storytelling was fi guring out good ways 

to incorporate them into marketing plans. 

Mr Parker felt that the internet is an untapped, useful resource to further storytelling on 

sustainability, which he felt has not reached the appropriate level yet in the Vancouver 2010 

context. 

A delegate then asked each panellist whether their companies will try to accelerate sustainability 

by carefully choosing which sporting events to sponsor? 

Mr Kettlitz agreed that Coca-Cola will choose their properties with sustainability in mind. 

Mr Parker also agreed that Teck’s choice of event has been determined in part by sustainability, 

but also by how much the event will incorporate the local population. 

A delegate asked what each panellist’s long-term sustainability goals were post-Games. 

Mr Stoch explained that his company will try to engage its workers on their footprint in the 

long term. 

Mr Parker said that Teck is working with Legacies Now to achieve long-term sustainability 

consciousness. Mr Parker advocated all companies to use Legacies Now for this purpose. 

Delegate ended the question period by asking how the panel thinks companies can avoid 

accusations of “green washing”. 

Mr Piggot cited research that indicated companies have been reluctant to share their 

sustainability stories in fear of such accusations. 

Mr Stoch pointed to VANOC’s licensee audits and codes of conduct as good examples of 

how to deal with the green washing issue. 

Mr Piggot ended the session by outlining some important lessons, which he identifi ed as: 

a) sustainability needs to be a fully integrated aspect of the business plan; 

b) sustainability should be aligned with the values and characteristics of the company 

(i.e. it should be genuine); 

c) employees are particularly engaged on sustainability issues; and 

d) as of today, Vancouver 2010’s sustainability story has not been adequately told, 

but it is not too late. 

4.15. Luncheon Presentation: Passion Drivers for Sport 

and Sustainability 

Ms Kim Smither, 

Managing Director, Octagon Canada, Canada 

Ms Smither stressed that the lens through which marketing has been traditionally viewed has shifted. 

Previously, advertisers maintained control over the message they sent and consumers were passive 

absorbers. However, with technological advances, consumers are more in control of the information 

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they view and subsequently retain. In order to change behaviours and attitudes to become more 

environmentally sustainable, marketers need to tap into individual passion. Passion which is defi ned 

as a feeling, emotion, or belief, is the driving force for events such as the Olympic Games. Taking 

advantage of this passion can fuel consumer support for environmentalism if devised properly. 

Mr Simon Wardle, 

Senior Vice President, Insights & Strategy, Octagon Worldwide, USA 

Mr Wardle began by stating that the aim of using passion to change behaviour starts with 

understanding that consumers are fans. Moreover, he stated that we must understand why 

consumers care, and this is where the Passion Drivers Factors for Sport come in. Octagon had 

identifi ed 12 Passion Drivers: 

1. Active Appreciation 

2. All consuming 

3. Gloating 

4. Love of the Games 

5. Nostalgia 

6. Personal Indulgence 

7. Athlete Affi nity 

8. Athlete Excitement 

9. Sense of Belonging 

10. Talk and Socialising 

11. Team Devotion 

12. TV Preference 

He continued by asking: What Passion Drivers are going to be important for the Olympic Games? 

The answer depends on where in the world you are: 

In China, the number 1 factor is national team devotion. 

In England, the number 1 factor is nostalgia—the history and tradition of the Games. 

In Canada, the number 1 factor is Athlete Affi nity, with National Team Devotion being number 2 

and Active Appreciation is number 3. 

In the US, the number 1 factor is Athlete Affi nity, Love of the Game is number 2 and National 

Team Devotion is number 3. 

Mr Wardle’s next question was: How do we use the passion people have for the Olympic Games 

to save the environment? He answered that it starts with the consumer. Many people want to help 

but may not know how to help. Octagon had researched Sustainability Passion Drivers and found 

that the Games provide the platform for athletes to inspire consumers to take action: 

1. Octagon found that Olympic fans cared signifi cantly more than non-Olympic fans with regards 

to sustainability. 

2. The Olympic Games were deemed to be the most appropriate sports event to do something 

about sustainability. 

3. However, only 28% perceived that the Olympic Movement is currently committed to sustainable 

development. 

4. Furthermore, Athlete Affi nity was found to be key to connecting with the fan. However, the 

type of athlete was not important. Instead, the consumer would connect with an athlete who 

believed in a cause. 

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Mr Wardle hypothesised the important emotional drivers for consumers to act sustainably: 

1. Doing the Right Thing 

2. Economic 

3. Guilt 

4. Waste 

5. Political 

6. Ecological 

7. Convenience 

8. Generational 

9. Self Preservation 

10. Health 

11. Fear of the Unknown 

12. Heal the Wounds 



Report 

Preliminary research had found a hierarchy of factors based on where the consumer resides, 

with health and generational issues resonating for Canadians, while economic, guilt and political 

rationale resonates for Americans. Moreover, the hypothesis is that there are different reasons for 

engagement within the nations themselves. The lesson is that we need to understand what drives 

the passions of consumers to act sustainably. 

Mr Wardle’s Key Quote: “You can move consumers from a culture of consumption to a culture of 

conversation through the catalyst of passion.” 

Ms Yaping Deng, 

Member, IOC Sport & Environment Commission; 

Olympic Gold Medallist (Table Tennis), China 

Because of the impact of role models, the Chinese government has asked athletes to become 

models and ambassadors. China especially asked for athlete support. Environmental protection 

has improved in Beijing. In 1998 national clean air standards had been met only for 100 days per 

year. In 2001 when they won the bid it had reached 185 days. Last year it was 274 days. 

The Games engender passion and have athlete infl uence. We showed that emotion in China. 

Athletes can do a lot better though for the Olympic Games and normal life. 

Mr Paul Gauthier, 

Paralympic Gold Medallist (Boccia), Canada 

The study relates to the Paralympics very well and as we look at social sustainability and the 

Olympic Games there is a great opportunity to move forward with issues about individuals with 

disabilities. Accessibility usually relates to the physical; however, here we are looking at more than 

that. It is about full integration of workforce, recreation, and being involved in the family. Being 

an athlete and communicating this and speaking with young people and adults is incredible. 

Individuals have been inspired to come forward. In Beijing, it was incredible because just being 

part of an event changed so many minds about disabilities. People with disabilities can contribute 

and they are a good investment. 

Page 55 / 80



Ms Rebecca Scott, 

IOC Member and Member of IOC Athletes’ Commission; 

Olympic Gold Medallist (Cross-Country Skiing), Canada 

Report 

The Play it Cool Campaign recognised the severity of climate change and athletes’ work to offset 

the carbon used. Athletes can be powerful role models. 

Discussion: 

Ms Van Der Kamp asked Octagon: how would you do research without the money or apply more 

it generally? 

Mr Wardle replied that it was not just the research but a mindset. Think from your audience’s 

perspective. That really is the key to engagement. 

Ms Smither concurred – what it comes down to is that the message has to be right. Different 

audiences need different messages. When you look at programmes you need to understand 

why they should care. 

Ms Van Der Kamp – it is extremely important to develop a programme when you have the 

buy-in and the stakeholders at the table. 

A delegate asked what was the percentage of male versus females in the fan-base of the survey? 

My second question is why you did not include Latin American countries in the survey, because 

there is passion in that area. 

Mr Wardle said that the surveys were self-selecting. Consumers self-selected themselves for 

a survey based on their own interests, which had to be one of their three favourite sports. The 

Games was one of the events for which the male/female ratio was pretty close to 50-50. There 

is an agency in Brazil that has been contacted which will address the gap in Latin American 

countries. 

A delegate noted that there was a slide which indicated that 1 in 4 Canadians found the Games 

to be detrimental, what does this represent? 

Mr. Wardle replied that they did not probe around that statement so it was a hypothesis. It 

could be the transportation costs or carbon footprint perspective which decreases support. 

There is an idea in certain segments of the population that the Games are in many ways 

detrimental. 

A delegate asked in terms of access to athletes what type of agencies were available to engage in 

these issues. What networks exist? For Ms Yaping Deng, what is the legacy of athlete involvement 

in Beijing? 

Ms Van Der Kamp – it seems that when an athlete is identifi ed with a cause, very often the 

organisation fi nds them. One means would be the Canadian Olympic Committee. Gaining 

access to an athlete is not that diffi cult, it is a question of fi nding the right fi t. 

Mr Gauthier – The Canadian Paralympic Committee has a heroes programme which has 

access to athletes and is able to adapt presentations based on the cause. It knows what 

athlete interests are. 

Ms Yaping Deng – In 2001 when Beijing won the bid it established a Working Group on the 

environment. The Working Group went to society and schools and talked to people, reaching 

millions, and received very positive feedback. The name has changed to the Beijing Education 

Green Working Group. An example of its accomplishments was encouraging citizens to unplug 

electronic devices. So education has been used to raise awareness publicly for conservation. 

Also school programmes are used to change parent choices to be more sustainable. 

Ms Van Der Kamp – We should not underestimate the value of an athlete in a national 

competition or event. If they went to a world championship this is also amazing. Many athletes 

can be effective in their local small communities. 

A delegate said it was great to see data quantifi ed. Does Octagon research indicate potential for 

fans to experience message fatigue; should we be cautious of overusing athletes? 

Page 56 / 80

Report 

Ms Smither – the short answer is that research on that issue has not been done but when there 

is a lot of information it gets more diffi cult to deal with the message. However, if you know why 

people are passionate than you can more successfully target the group. Yes, some people 

may tune out, but if you are speaking in a language which they want to hear, it becomes that 

much more important and effective. 

Mr Wardle – one of the benefi ts of using athletes is that they help cut through the clutter. There 

are some elements of over-exposure but again one of the beauties of athletes is they do not 

necessarily have as high a level of exposure relative to, say, NASCAR drivers. Overexposure 

is not going to be an issue with the vast majority of athletes. 

Ms Van Der Kamp – The shortening of the winter season has caused concerns, perhaps you could 

tell us about that? 

Ms Scott – Plenty of cross country races have been moved or cancelled from lack of winter. 

This was about the time “Play it Cool” started and got great support from athletes. In the 

amateur sporting world there is not a lot of funding around so for athletes to personally donate 

is signifi cant. 

A delegate asked a question about the escapist nature of sport. What did they make of this? 

Mr Wardle – as part of the questionnaire which we fi elded, we included a needs hierarchy 

and one of those needs was escaping stress. This factor tended to be about a third of the 

way down, so it was a benefi t. We also saw that depending on the sport or country there is 

a different role in the audience’s lives. Octagon did some research about the affect of the 

economy on sport and one of the things it discovered was that sport is near recession-proof. 

Sport is an important part of who you are. 

Ms Van Der Kamp – one of the things you want to remember is that people stepping up for 

sport are those ranking higher in the affi nity category. So they are going to be different from 

escapist individuals. So again, it is important to know the audience. 

Ms Van Der Kamp – BC is a world leader in accessibility, how has the Olympic Games helped 

this? 

Mr Gauthier – in BC there has been a huge trend in using the Games as a catalyst for change. 

The “Measuring Up” programme looks at how to be more inclusive and accessible. it also 

works with corporations and not just governments. As soon as Vancouver won the bid, the 

social agenda also moved forward, which was important. 

A delegate asked if they had studied athletes and their desire or passion drivers in getting involved 

in the environmental movement? Has that been subject to any study? How can we get athletes 

to come on board? 

Ms Yaping Deng – For the Beijing Village, China won LEED gold certifi cation, which was the 

fi rst time this has happened for an Olympic Village. To answer how you educate athletes, 

China gave information and activities in the Village to get the message of sustainability across. 

Tree planting programmes were also available before the Games started. 

Ms Van Der Kamp – it is also quite viral among the athletes. Canadian National sports centres 

have been active in getting message across. 

Picking up on the theme that the Olympic Games might be contradictory, a delegate asked if 

there was room in this discussion for icons of unsustainability. The Sliding Centre was perceived 

to be unsustainable and might be why 28% of those surveyed had questions about the Olympic 

Games. 

Mr Wardle – Research was specifi c to the Olympic Games. NASCAR was ranked as a sport 

that could be an appropriate platform for sustainability messages. Athletes are a natural 

connection point to consumers. As to how we get athletes involved in issues, one of the 

reasons athletes are important is that they are embracing own personal choices and choosing 

an organisation to support. Consumer support often fi nds this to be more authentic. It is 

harder for a NASCAR driver to be a spokesperson for sustainability. 

Ms Van Der Kamp – F1 has acknowledged this and included sustainability into its vision. 

Delegate – What can the experts do to promote sportsmanship through Games for sustainability? 

Ms Scott – The Games are about integrity and fair play and many people have this affi nity 

because of the values they espouse. Often just by being an Olympian you are a spokesman 



Page 57 / 80

Report 

for integrity. However, you do not need to be an Olympian to go back to your community and 

inspire youngpeople and your community. 

A delegate asked if it was important that for young people you do not need Olympians, sometimes 

community athletes can be role models. It is also important to have information after the athlete 

has left. You need a solid curriculum to enforce this. Athletes also need training in public speaking 

in order to change the behaviour of the students. What kinds of preparation are there? 

Mr Gauthier – As an athlete who gives many presentations to children, there is inspiration 

during the presentation. However, if there is no follow-up then there is a problem. 

Ms Van Der Kamp – Clean Air Champions has created activities for teachers. Also athletes 

speak to kids and challenge them to change their transportation methods following the 

presentation. The athlete will then come back and give them awards based on changes they 

made. For kids who got this preparation time, the response is much greater and more heartfelt 

for the longer term. Follow-up is so critical. 

4.16. Closing Session: Where to from Here 



Mr John Furlong, 

CEO, Vancouver Organising Committee for the 2010 Olympic 

and Paralympic Games (VANOC), Canada 

Mr Furlong closed the 8th World Conference by recalling a story from when he fi rst moved to 

Canada. He remembered driving on the highway and seeing someone throw out some garbage 

from his car, which angered him immensely as it showed a lack of respect for the natural 

environment. However, as a society, we have come a long way as we do not tolerate that sort of 

behaviour any longer. 

Mr Furlong also refl ected on the formation of VANOC after winning the rights to host the 2010 

Winter Games. The leadership was intensely debating the vision and mission of the Organising 

Committee, and there was a strong belief that sustainability, including social, economic and 

environmental sustainability, should be a core part of the organisation. There was some pushback 

regarding sustainability but it was eventually adopted in the vision statement and as a value 

of the OCOG. Mr Furlong stated that the values of the 2010 Games had “protected us” but 

values were not things that you could put on a shelf and bring down when it was convenient. 

Putting sustainability in the vision statement set things on a course and had to be followed up. 

OCOGs, he stated, have infl uences and what they do can change the world. There is an incredible 

opportunity to demonstrate that things can be done differently, but they had a long way to go to 

achieve this. 

Mr Furlong had hope for the outcome of the 2010 Olympic Games, that people could walk away 

from the Games and talk about accomplishments, far greater than carbon neutrality, highest water 

mark ever, and venues as lasting legacies. The Games were also seen as inclusive and had the 

ability to reach everyone in the country. He hoped that this project touched everyone in a profound 

way and left no one out, more specifi cally the aboriginal community. Mr Furlong also hoped that 

the next OCOG would not have to wait for sponsors to be involved, just like Vancouver had. He 

hoped that legacies would not only go beyond the environment, but all the physical legacies and 

their contributions to life in general in this region. Above all Mr Furlong hoped that the “human 

spirit had soared”. He hoped that they would have evolved by the next Conference and embraced 

all the pillars of sustainability, not just the environment. Athletes have a profound ability to create 

agents of change and that is something that should be harnessed. 

Page 58 / 80

5. The Vancouver Declaration 



Report 

The participants in the 8th World Conference on Sport and the Environment included National 

Olympic Committees, International Sports Federations, Organising Committees for the Olympic 

Games (BOCOG, VANOC, LOCOG and Sochi 2014), Candidate Cities, representatives of the 

International Olympic Committee, International Paralympic Committee, Olympians and the United 

Nations Environment Programme (UNEP), partners of the Olympic Movement, sport and recreation 

events organisers, environmental organisations, research institutions, and other members of the 

Olympic Movement. 

The Conference acknowledged the signifi cance of the location and date of this event, with it being 

held on the traditional territories of Four Host First Nations, and with the Vancouver 2010 Winter 

Olympic Games and Paralympic Winter Games being less than a year away, and expressed their 

gratitude for their involvement and presence. 

Two principal themes provided the contextual backdrop for the Conference: 

1. The current economic crisis is global, affecting everyone. While the crisis presents additional 

challenges, it also provides unique opportunities in which environmental and sustainability matters 

must remain the highest priority. The economy and the environment are to be dealt with together 

to enhance environmental sustainability. 

2. The importance of involving young people in the world of sport is acknowledged by all. The IOC’s 

emphasis on this is shown by the launch of the fi rst ever Youth Olympic Games in Singapore in 

2010, with a signifi cant educational component, including strong environmental content. Early 

exposure to the best sustainable development practices and appropriate education of future 

generations on environmental matters will have a lasting impact. 

With the above themes in mind, the Conference focused on the key aspects of Inspiration and 

Innovation that fuel the participants’ joint efforts to advance sustainability through sport. 

Fourteen years after declaring “environment” as the third pillar of the Olympic Movement, alongside 

sport and culture, the Conference provided an opportunity to refl ect on the hard work undertaken 

and the achievements made during this period, and the growing number of success stories. This 

provides fi tting inspiration for an ever-increasing number of constituents. 

It was acknowledged that creativity and innovation are critical components in achieving 

demonstrable results. The Conference participants put forward the following specifi c conclusions 

and recommendations: 

1. National Olympic Committees (NOC) play an increasing role in ensuring continuous 

involvement of the sports world in sustainable development. 

It is acknowledged that NOCs have to tackle different challenges within their own environments. 

Nevertheless, it is essential that NOCs recognise their important role as a major conduit for 

action to further the Olympic Movement’s sustainability agenda. 

NOCs are encouraged to continue to develop their understanding of the programmes, practices 

and legacies of Olympic Organising Committees, as well as of the proposals and objectives of 

candidate cities. 

It is recommended that NOCs identify and reach out to domestic and external partners with 

specifi c projects that could be supported within their own communities, and consider including 

provisions for sustainable actions in their contractual arrangements. 

NOCs are encouraged to form partnerships with local government entities in order to implement 

specifi c environmental projects. 

Page 59 / 80

Report 

2. International Sport Federations are critical to advancing sustainability within sports 

organisations around the world. 

Each International Federation is encouraged to adopt a policy and supporting programme to 

advance the principles of sustainability through its sport, and to promote such principles to 

national sport federations. 

3. OCOGs are a key source of innovation in the planning, delivery and legacy of sports 

facilities and events. 

The examples provided by OCOGs and Candidate Cities should be studied by others in the 

sports world for possible application at an appropriate scale in their own programmes. 

OCOGs have the ability to utilise the latest innovations and technology to create and promote 

Games of the highest standards of sustainability and legacy. 

Sharing and transferring these best practices is essential in ensuring that the sustainability of the 

Olympic and Paralympic Games is continuously advanced. 

The Games present a unique opportunity to raise environmental awareness and develop a 

new environmental approach within a community, and to implement a “green code”, thereby 

achieving a set of new local standards of higher quality. 

4. Corporate sponsors of the Olympic Movement continue to play a valuable role in creating 

sports events which mutually benefi t sport, the community and sponsors. 

The Conference encourages sponsors of the Olympic Movement to share their sustainability 

practices and technology with the Olympic family, and channel available resources for educational 

purposes to increase environmental awareness and to engage and empower young people. 

Community-based organisations are an essential component of sport and environment activities, 

as they are central to the promotion of local involvement, innovation and inspiration, and the spreading 

of best practices. 

Athletes are important role models, as their commitment to promoting the sustainability agenda has 

the potential to infl uence and inspire others, particularly young people, to take action. 

The Conference concluded with the words of a participating athlete: 

“There are no minds more innovative than the minds of young people. No one is more attuned to the 

environment than young people.” 

Vancouver, BC 

Canada 

31 March 2009 



Page 60 / 80

6. List of participants 

SAL. FIRST NAME LAST NAME COMPANY CITY COUNTRY EMAIL 

Mr. Mass Abedi 

ARD/1st German 

Television 

Vancouver Canada 

Mr. Walter Abeysundara NOC of Sri Lanka Colombo Sri Lanka natolcom@slt.lk 

Ms. Susan Abs Eclipse Consulting Vancouver Canada 

Mr. Robert Accarino Chicago 2016 Chicago 

Mr. Klaus Achenbach 

Consulate General of 

the Federal Republic of 

Germany 



United States of 

America 

ldrew@chicago2016.org 

Vancouver Canada l-vz1@vanc.auswaertiges-amt.de 

Report 

Ms. Kathy Adams impossible2Possible Chelsea Canada kathyad@hotmail.com 

Ms. Christina Adams VANOC Vancouver Canada christina_adams@vancouver2010.com 

Ms. Amelia Aguirre 

Comite Olimpico 

Arubano 

Oranjestad Aruba daguirre.aruba@setarnet.aw 

Mr. Ricardo Daniel Aguirre 

Comite Olimpico 

Arubano 

Oranjestad Aruba daguirre.aruba@setarnet.aw 

Ms. Gina Aitchison Transport Canada Vancouver Canada 

Mr. Mohammed Al Sayrafi Anti Doping Lab Qatar Doha Qatar 

Mr. Thamer Al Turki 

Qatar Olympic 

Committee 

Doha Qatar 

Mr. Caloy Alejandro Vancouver Canada 

Mr. Lawrence Alexander 

Legal Services Branch 

– Ministry of Attorney 

General 

Victoria Canada 

Mr. Rashed Alheraiwel NOC of Saudi Arabia Riyadh Saudi Arabia saoc@saudiolympic.org.sa 

Mr. Yousuf Ali Al-Kazim 

Qatar Olympic 

Committee 

Doha Qatar 

Ms. Elyse Allan 

General Electric (GE) 

Canada 

Mississauga Canada elyse.allan@ge.com 

Mr. Anthony Allen VANOC Vancouver Canada anthony_allen@vancouver2010.com 

Ms. Nadia Aly Vancouver Canada 

Mr. Mbagwu Amaefule 

Charles Harrisons 

Communications 

Nigeria Limited 

Lagos State Nigeria 

Mr. John Amarica Selikor NV Curacao 

Netherlands 

Antilles 

jamarica@selikor.com 

Mr. Nicholas Amaya CBC News Vancouver Canada 

Ms. Dorthe Odderup Andersen NOC of Denmark Broendby Denmark doa@dif.dk 

Ms. Bridgette Anderson 

Province of British 

Columbia 

Mr. Ron Andruff dotSport LLC New York 

Victora Canada 


America 

Mr. Rick Antonson Tourism Vancouver Vancouver Canada 

ra@dotsportllc.com 

ricka@tourismvancouver.com; shughes@ 

tourismvancouver.com 

Mr. Francesco Aquilini 

Aquilini Investment 

Group 


Mr. Daniel Arhin NPC Ghana Accra Ghana 

Mr. Arie Ariotedjo NOC of Indonesia Jakarta Indonesia secgen@olympic.or.id 

Mr. Wondwosen Asnake UNEP Geneva Switzerland wondwosen.asnake@unep.ch 

Ms. Jane Atherton Canwest Publishing Inc. Vancouver Canada jatherton@png.canwest.com 

Mr. Fung Austin Ming Pao Vancouver Canada 

Mr. Roland Baar 

IOC Sport & 

Environment 

Commission 

Gifhorn Germany roland.baar@web.de 

Mr. David Baar Gifhorn Germany roland.baar@web.de 

Ms. Inga Babakova NOC of Ukraine Kiev Ukraine inga@babakova.mk.ua 

Page 61 / 80


Mr. Thomas Bach 

Mr. Jenitha Badul 

International Olympic 

Committee 

Department of 

Environmental Affairs & 

Tourism 



Lausanne Switzerland drthach@aol.com 

Pretoria South Africa jbadul@deat.gov.za 

Mr. Harbs Bains BC Ministry of Finance Victoria Canada 

Mr. Ken Baker VANOC Vancouver Canada ken_baker@vancouver2010.com 

Ms. Laura Balance LBMG Vancouver Canada 

Mr. Simon Balderstone 

Mr. Desmond Bannister 

Ways and Means 

Consultancy Pty Ltd; 

IOC Environment 

Adviser 

Bahamas Govn’t - 

Ministry of Youth, 

Sports & Culture 

Manly Australia simon@waysandmeans.com.au 

Nassau Bahamas desmondbannister@gmail.com 

Ms. Loreen Barnett 

International Triathlon 

Union (ITU) 

North Vancouver Canada loreen@triathlon.org 

Mr. Damian Bassett Coca-Cola Vancouver Canada 

Ms. Erika Bates Canadian Heritage Vancouver Canada 

Ms. Tracy Battin Province of BC Victoria Canada 

Ms. Grace Battiston Centre for Digital Media Vancouver Canada 

Mr. Roger Bayley Merrick Architecture Vancouver Canada rbayley@merrickarch.com 

Ms. Barb Beale Canwest Publishing Inc Vancouver Canada bbeale@png.canwest.com 

Mr. Jacques Becker Consulate of Monaco Vancouver Canada 

Mr. Ron Bencze Global BC Vancouver Canada 

Mr. Jon Benjamin 

Jon Benjamin 

Photography 


Ms. Jennifer Benoit BC Liberals Vancouver Canada 

Ms. Donna Bernard 

Ridge Meadows Parks 

and Lesiure 

Abbotsford Canada donna@doitwithfl air.ca 

Ms. Lou Berube RCMP Vancouver Canada 

Ms. Bree Beveridge North Vancouver Canada 

Mr. John Beveridge Environment Canada Vancouver Canada john.beveridge@ec.gc.ca 

Ms. Mary Anne Biddiscombe Coca-Cola Atlanta United States 

Ms. Amanda Biggs City TV Vancouver Canada 

Mr. Shane Bigham News 1130 Vancouver Canada 

Ms. Deanna Binder Consultant Victoria Canada deanna.binder@shaw.ca 

Mr. Alastair Bird BC Hydro Vancouver Canada 

Mr. Don Black VANOC Vancouver Canada don_black@vancouver2010.com 

Ms. Kelly Blas Guam NOC Guam Guam gnoc@teleguam.net 

Mr. Juraj Bobula 

Slovak Olympic 

Committee 

Bratislava Slovakia juraj.bobula@gmail.com 

Mr. John Booth Thunderidge GPS Guelph Canada johnbooth@gmail.com 

Mr. Thierry Borra 

The Coca-Cola 

Company 

Atlanta 


America 

thborra@na.ko.com 

Ms. Rachel Boston Ministry of Environment Victoria Canada rachel.boston@gov.bc.ca 

Mr. Andres Botero 

IOC Sport & 

Environment 

Commission; President 

Emeritus, International 

Water Ski Federation 

Bogota Columbia nauticabotero@une.net.co 

Mr. John Boulter Unicorn Consulting Saverne France boulter@wanadoo.fr 

Mr. Conrad Boychuk Genivar Vancouver Canada conrad.boychuk@genivar.com 

Ms. Christine Bradburn Amazing Planet Bratislava Slovakia 

Ms. Christine Bradstock 2010 Legacies Now Vancouver Canada 

Mr. Kwadwo Bramah 

Sight and Sound 

Venture 

Maseru Lesotho South Africa bramahkwad@yahoo.com 

Mr. Iain Brambell Athelete Vancouver Canada 

Report 

Page 62 / 80


Ms. Daphne Bramham Vancouver Sun Vancouver Canada 

Mr. Calman Braun 


Canada 


Ms. Susan Braverman The Flag Shop Vancouver Canada veronikan@fl agshop.com 

Mr. Tore Johan Brevik 

IOC Sport & 

Environment 

Commission 

Ms. Micheline Brodeur Environment Canada Vancouver Canada 

Ms. Shivauna Brown 

Mr. Adeshola Brown Adeniyi 

Vincor Canada, a 

Constellation Company 

Charles Harrisons 


Nigeria Limited 



Oslo Norway tore.brevik@getmail.no 

Vancouver Canada shivauna.brown@vincor.ca 

Lagos State Nigeria 

Mr. Rob Brownridge City TV Vancouver Canada 

Mr. Ian Bruce DSF Vancouver Canada 

Report 

Mr. Lawrence Bruce 

Gambia National 

Olympic Committee 

Banjul Gambia lbruce@qanet.gm 

Ms. Christie Brummitt VANOC Vancouver Canada christie_brummitt@vancouver2010.com 

Mr. Chris Brumwell VANOC Vancouver Canada chris_brumwell@vancouver2010.com 

Ms. Tricia Buckley VANOC Vancouver Canada tricia_buckley@vancouver2010.com 

Mr. Ian Buckley 2010 Legacies Now Vancouver Canada 

Mr. Alex Budden 

UK Trade and 

Investment British 

Consulate-General 

Ms. Tasha Bukovnik 2010 Legacies Now Vancouver Canada 

Mr. Andrew Burge AVW TELAV Vancouver Canada 

Vancouver Canada alex.budden@fco.gov.uk 

Mr. John Burgess 

Coca-Cola Recycling 

LLC 

Atlanta United States 

Ms. Lindsey Burnett City TV Vancouver Canada 

Mr. Dan Burritt CKNW Vancouver Canada 

Mr. Fernando Caillaux 

Acedemia Olimpica 

Peruana 

Lima Peru 

Mr. Frank Came GLOBE Foundation Vancouver Canada frank.cam@globe.ca 

Mr. Ernest Campbell Musqueam Nation North Vancouver Canada 

Hon. Gordon Campbell Province of BC Vancouver Canada sarah.harrison@gov.bc.ca 

Ms. Miryam E. Canillas De Zubizarreta NOC of Paraguay Asuncion Paraguay cop@rieder.net.py 

Ms. Angelina Cantada 

Mr. Enrico Carbone 

British Columbia 

Paraplegic Association 

IOC Sport & 

Environment 

Commission 


Rome Italy enrico.carbone@guest.coni.it 

Ms. Deborah Carlson DSF Vancouver Canada 

Ms. Primrose Carson Province of BC Victoria Canada 

Mr. Thomas Challis Can Communicate Richmond, Surrey United Kingdom 

Mr. Michael Chambers 

Canadian Olympic 

Committee 

Ottawa Canada mchambers@olympic.ca 

Mr. Christopher Chan 

Singapore National 

Olympic Council 

Singapore Singapore admin@snoc.org.sg 

Ms. Christine Chan VANOC Vancouver Canada christine_chan@vancouver2010.com 

Mr. Conrad Chan Centre for Digital Media Vancouver Canada 

Ms. Victoria Chang Ming Pao Vancouver Canada 

Ms. Carmen Chang Vancouver Canada 

Mr. Denis Cheminade 

Comité National 

Olympique et Sportif 

Français 

Paris France denis.cheminade@cnosf.org 

Ms. Annie Cheminade Federation ASPTT Paris France annie.cheminade@noos.fr 

Mr. Simon Chen 

Sing Tao Daily 

Newspaper 


Page 63 / 80


Mr. William Cheng 


Newspaper 


Ms. Carmen Ka Mun Cheng Vancouver Canada 

Mr. Ted Chernecki Global BC Vancouver Canada 

Mr. David Chernushenko Living Lightly Project Ottawa Canada david@davidc.ca 

Mr. Benny Cheung Fairchild TV Richmond Canada 

Mr. Francis Chiang 


Newspaper 




Mr. Robert Zwemizi Chideka 

Botswana National 


Gaborone Botswana modisaotsile.bnoc@info.bw 

Mr. Hacene Chikh NOC of Algeria Alger Algeria algerianoc@yahoo.fr 

Mr. Frantisek Chmelar 

Mr. Andrew Choi 

Mr. Chungwon Choue 

Mr. Timothy Chow 

Slovak Olympic 

Committee 

University of San 

Francisco 

World Taekwondo 

Federation 


Newspaper 

Bratislava Slovakia nemeckova@olympic.sk 

Danville 


America 

jachoi@usfca.edu 

Seoul Korea president@wtf.org 


Mr. Brandon Chridton 


Columbia 


Mr. Richard Chu Business In Vancouver Vancouver Canada 

Mr. Mario Cilenti 

Rio 2016 Bid 

Commission / Brazilian 


Rio de Janeiro Brazil marcela.blajackis@rio2016.org.br 

Ms. Anne-Marie Clancy Environment Canada Vancouver Canada 

Mr. Tony Clark Global BC Vancouver Canada 

Mr. Andy Clark Reuters Vancouver Canada 

Ms. Darlene Clark VANOC Vancouver Canada darlene_clark@vancouver2010.com 

Ms. Linda Coady VANOC Vancouver Canada linda_coady@vancouver2010.com 

Ms. Michelle Collens 2010 Legacies Now Vancouver Canada 

Ms. Sue Connors Province of BC Victoria Canada 

Ms. Judith Conrad 

Swiss Olympic 

Committee 

Bern 22 Switzerland judith.conrad@swissolympic.ch 

Mr. Bernie Conroy RCMP Vancouver Canada 

Mr. Randall Cook GLOBE Foundation Vancouver Canada randall.cook@globe.ca 

Report 

Mr. Charles Corbin CMC Associates Brooklyn 


America 

elec2006@gmail.com 

Ms. Slava Corn Seneca College Toronto Canada slava.corn@senecac.on.ca 

Ms. Laura Cornish Province of BC Victoria Canada 

Mr. Brian Coxford Global BC Vancouver Canada 

Mr. David Crawford VANOC Vancouver Canada david_crawford@vancouver2010.com 

Ms. Amber Crezee EcoEvent Management Truckee 

Ms. Charmaine Crooks 

Olympians Canada, 


Committee Member 


America 

Mr. Shane Cuff Province of BC Victoria Canada 

Ms. Katy Curran Casey 

Mr. Ngoc Tuan Dang 

American College of 

Sprots Medicine 

Vietnam Olympic 

Committee 

jon.wilson@ecoeventmanagement.com 

Vancouver Canada charcrooks@aol.com 

Houston United States 

Hanoi Vietnam vie@fpt.vn 

Mr. Dennis Danso Acquah 

Horizon Newsgroup ( Mi 

Company Ghana Ltd) 

Ghana 

Mr. Michael Darnel Vancouver Canada 

Ms. Susanna Darnel Vancouver Canada 

Mr. Bernard Darnel Vancouver Canada 

Ms. Lara Dauphinee 


Columbia 


Page 64 / 80


Mr. Philip Davis 


Union (ITU) 


Ms. Kelli Dawson Environment Canada Vancouver Canada 

Ms. Rumina Daya Global BC Vancouver Canada 

Mr. Julius De Heer J. De Heer Consulting Lausanne Switzerland jules@jdeheer.com 

Ms. Ineke de Hoog 

Consulate of 

Netherlands 

Mr. Bruce Deacon 


Committee 


Mr. James DelloStritto BBW International Vancouver Canada 

Ms. Lisa Delpy Neirotti 

Ms. Yaping Deng 

The George Washington 

University 

IOC Sport & 

Environment 

Commission, IOC 

Athletes Commission 



Vancouver Canada ineke-de.hoog@minbuza.nl 

Washington 


America 

delpy@gwu.edu 

Beijing China vww80@hotmail.com 

Report 

Ms. Adrienne Denham VANOC Vancouver Canada adrienne_denham@vancouver2010.com 

Mr. Georges-Emmanuel Denjean 

Mr. Walter Deplazes 

International Cycling 

Union 


Switzerland 

Aigle Switzerland georges-emmanuel.denjean@uci.ch 

Vancouver Canada daniela.nathanael@eda.admin.ch 

Ms. Donna DeVarona Chicago 2016 Chicago 


America 


Mr. Ferg Devins Molson Vancouver Canada ehochstein@national.ca 

Mr. Bruce Dewar 2010 Legacies Now Vancouver Canada bdewar@2010legaciesnow.com 

Ms. Clare DeWitt 

Discovery Channel 

Canada - Daily Planet 


Mr. Sahil Dhingra 

University of British 

Columbia 

Markham Canada sdhingra@interchange.ubc.ca 

Ms. Margaret Dickson VANOC Vancouver Canada margaret_dickson@vancouver2010.com 

Mr. Terry Dillon KirCon Performance West Vancouver Canada terrygdillon@shaw.ca 

Mr. Sahil Dingra 


Columbia 


Ms. Julie Dionne 

Royal Canadian Golf 

Association 

St-Basile-Le-Grand Canada jdionne@rcga.org 

Ms. Patti Dodds Province of BC Victoria Canada 

Mr. Matt Dolf 

AISTS (International 

Academy of Sports 

Science and 

Technology) 

Lausanne Switzerland matt.dolf@aists.org 

Mr. Brent Dore Locks Green Laces San Francisco United States 

Mr. Allan Dowd Reuters Vancouver Canada 

Ms. Rachel Dowden RCMP Vancouver Canada 

Ms. Anne Drewa Global BC Vancouver Canada 

Mr. Denis Du Bois Energy Priorities Denver United States 

Mr. Christophe Dubi 


Committee 

Lausanne Switzerland christophe.dube@olympic.org 

Ms. Ann Duffy VANOC Vancouver Canada ann_duffy@vancouver2010.com 

Mr. Jacques Dufresne 

Radio-Canada 

Télévision 


Ms. Cathy Duncan BC Hydro Burnaby Canada cathy.duncan@bchydro.com 

Ms. Hilary Dunn FHFH Vancouver Canada 

Mr. Jeremy Dunn LBMG Vancouver Canada 

Ms. Gilian Dusting 

Dusting 



Mr. Darryl Dyck Canadian Press Vancouver Canada 

Mr. Carson Ebanks 

Mr. Anthony Edgar 

Cayman Islands 



Committee 

George Town Cayman Islands cioc@candw.ky 

Lausanne Switzerland anthony.edgar@olympic.org 

Page 65 / 80


Mr. Samer El-Nashar Vancouver Canada 

Ms. Ann English BC Hydro Vancouver Canada 

Mr. Salamat Ergeshov NOC of Kyrgyzstan Bishkek Kyrgyzstan info@olympic.kg 

Ms. Mark Ernsting 


Union (ITU) 




Ms. Sylvie Espagnac 


Committee 

Lausanne Switzerland sylvie.espagnac@olympic.org 

Ms. Jorge Espana Ortiz NOC of Bolivia La Paz Boliva colimbol1@caoba.entelnet.bo 

Mr. Akhter Farhan Daily Pasban Lahore Pakistan 

Mr. Rene Fasel 

Mr. Gilbert Felli 

Mr. Josef Fendt 

International Ice Hockey 

Federation 


Committee 

IOC Sport & 

Environment 

Commission 

Zurich Switzerland fasel@iihf.com 

Lausanne Switzerland gilbert.felli@olympic.org 

Berchtesgaden Germany staudinger@fi l-luge.org 

Mr. Michael Fennell 

Commonwealth Games 

Kingston 

Federation 

Jamacia mfennell@cwjamaica.com 

Mr. Antonio Fernandez Arimany Madrid 2016 Madrid Spain cgolmayo@madrid16.es 

Mr. Ted Field Global BC Vancouver Canada 

Ms. Janet Filipendo Province of BC Victoria Canada 

Mr. Joel Findlay Canada 

Mr. Ben Finkelstein 

BC Ministry of 

Environment 


Mr. Brian Fixter UBC Law School Vancouver Canada 

Mr. Bruce S. Ford AECOM North Vancouver Canada bruce.ford@aecom.com 

Ms. Denise Forrest 

Director Jamaica 

Inst. of Environmental 

Professionals 

Kingston Jamacia denfor@cwjamaica.com 

Ms. Kathryn Forrest Olympic Solidarity Lausanne Switzerland kathryn.forrest@olympic.org 

Ms. Tara Foslien Offi ce of the Premier Vancouver Canada 

Mr. Paul Foster 


Committee 

Lausanne Switzerland paul.foster@olympic.org 

Ms. Amy Fraenkel UNEP Nairobi Kenya amy.fraenkel@rona.unep.org 

Ms. Palmira Francisco NOC of Mozambique Maputo Mozambique palmira875@tvcabo.co.mz 

Mr. Frankie Fredericks 

IOC Athletes 

Commission 

Windhoek Nambia frankie@fff.org.na 

Ms. Lisa Freedman VANOC Vancouver Canada skye_davis@vancouver2010.com 

Ms. Alix Freiler Simon Fraser University Vancouver Canada acf3@sfu.ca 

Mr. John Furlong VANOC Vancouver Canada 

john_furlong@vancouver2010.com; 

tricia_buckley@vancouver2010.com 

Ms. Emma Gaiger VANOC Vancouver Canada emma_gaiger@vancouver2010.com 

Ms. Katrina Galas VANOC Vancouver Canada katarina_galas@vancouver2010.com 

Ms. Jaime Galley GLOBE Foundation Vancouver Canada jaime.galley@globe.ca 

Ms. Alexis Gallice CIALFI Orolan Ste. Marie France alexis.gallice@bie.fr 

Ms. Alexandre Garcia 

Mr. Paul Gauthier 

Mr. Benetik George 

Consulat General de 

France Vancouver 

British Columbia 

Paraplegic Association 

Mandelson Soccer 

Academy 


Report 

consul-general@consulfrance-vancouver. 

org 

Vancouver Canada pgauthier@bcpara.org 

Gaborone South Africa benetikgeorge@gmail.com 

Ms. Leah George-Wilson 

Tsleil-Waututh First 

Nation 

North Vancouver Canada ldgeorge@twnation.ca 

Ms. Lara Gerrits LBMG Vancouver Canada 

Ms. Maria Gheghi Italy 

Ms. Ian Gill Ecotrust Canada Vancouver Canada ian@ecotrust.ca 

Ms. Zoumaro Gnofame 

IOC Sport & 

Environment 

Commission 

Lomé Togo cnotogo@yahoo.fr 

Page 66 / 80


Mr. Jim Goddard News 1130 Vancouver Canada 

Mr. Lenami Godinez BC Ministry of Finance Victoria Canada lenami.godinez@gov.bc.ca 

Mr. John Gough GLOBE Foundation Vancouver Canada john.gough@globe.ca 

Mr. Gerald Grant AVW TELAV Vancouver Canada 

Ms. Katie Green VANOC Vancouver Canada katie_green@vancouver2010.com 

Ms. Amy Greenwood Fraser Basin Council Vancouver Canada 

Ms. Karen Greig Province of BC Victoria Canada 

Ms. Ruth Grierson VANOC Vancouver Canada ruth_grierson@vancouver2010.com 

Mr. Jack Groh 

National Football 

League 



Warwick 


America 

Mr. Mark Gryski CBC Vancouver Canada 

nfl environment@aol.com 

Mr. Habu Ahmed Gumel 

Federation Internation 

de Volleyball 

Lausanne Switzerland administration@fi vb.org 

Mr. David Guscott VANOC Vancouver Canada david_guscott@vancouver2010.com 

Ms. Jenny Hager GLOBE Foundation Vancouver Canada jenny.hager@globe.ca 

Iyorwuese Hagher 

Nigeria High 

Commission 

Ottawa Canada 

Ms. Gail Hamamoto 

BC Wheelchair Sports 

Association 


Mr. Niels-Christian Levin Hansen NOC Denmark Brondby Denmark nlh@dif.dk 

Hon. Colin Hansen Province of BC Victoria Canada 

fi n.minister@gov.bc.ca; marnie. 

llewellynthomas@gov.bc.ca 

Ms. Lana Harbin 

Alberta Olympic and 

Paralympic Secretariat 

Calgary Canada lana.harbin@gov.ab.ca 

Ms. Sarah Harrison BC Ministry of Finance Victoria Canada 

Ms. Kristen Harvey VANOC Vancouver Canada kristen_harvey@vancouver2010.com 

Mr. Omar Hassan 

Kenya Broadcasting 

Corporation 

Nairobi Kenya 

Mr. Steve Hawkins City TV Vancouver Canada 

Mr. Phil Heard 

Mr. Hesley Heerenveen 

Vancouver Economic 

Development 

Commission 

NOC of the Netherlands 

Antilles 

Vancouver Canada pheard@vancouvereconomic.com 

Curacao 

Netherlands 

Antilles 

Ms. Darlene Heidemann Global BC Vancouver Canada 

Mr. Greg Heit 2010 Legacies Now Vancouver Canada 

Ms. Felicita Heredia De Vargas 

NOC of the Dominican 

Republic 

Santo Domingo 

Dominican 

Republic 

kathleen@sports.an 

cod@colimdo.org 

Report 

Ms. Yetla Hernandez VANOC Vancouver Canada yetla_hernandez@vancouver.2010.com 

Ms. Wendy Heshka 

Communication 

Solutions 

Kamloops Canada wendy@solutiongroup.ca 

Mr. Jeremy Hewitt Province of BC Victoria Canada 

Ms. Carrie Hightower Metro Vancouver Burnaby Canada carrie.hightower@metrovancouver.org 

Ms. Kathleen Hill 

U.S. Consulate 

Vancouver 

Vancouver Canada cruisecc@state.gov 

Ms. Kaori Hirano Vancouver Shinpo Vancouver Canada 

Mr. Jonathan Hiskes Grist Seattle United States 

Mr. Craig Hodge Cannon Design Vancouver Canada 

Mr. Jeff Hodson Metro - Vancouver Vancouver Canada 

Ms. Nadine Hoehne FHFH Vancouver Canada 

Mr. Colin Holden 

Business To Business 

Travel Websites Group 


Ms. Laura Holingberry VANOC Vancouver Canada laura_holingberry@vancouver2010.com 

Ms. Tina HS Hong 

Korea Olympians 

Association 

Seoul Korea tinahshong@gmail.com 

Mr. Roger Hope Global BC Vancouver Canada 

Ms. Beth Hornby VANOC Vancouver Canada beth_hornby@vancouver2010.com 

Page 67 / 80


Mr. Toshiaki Hosaka 

Tokyo 2016 Bid 

Committee 



Report 

Tokyo Japan masahiro_koike@member.metro.tokyo.jp 

Mr. Grant Hsu 


Newspaper 


Ms. Severine Hubert Jon Tibbs Associates Antony France sevi@jtassocs.com 

Mr. Ross Iain City TV Vancouver Canada 

Ms. Hilary Ibey Environment Canada Vancouver Canada 

Mr. Habu Gwani Ibrahim 

Nigeria High 

Commission 

Ottawa Canada ibrahim@nigeriahcottawa.com 

Mr. Damian Inwood The Province Vancouver Canada 

Mr. Singh Iqbal News Time TV24 India 

Mr. Paul Irwin 

Mr. Phillip Isaacs 

Pacifi c Coast 

Collaborative 

Commission Canada 

Antigua & Barbuda 

Olympic Association 


St. Johns Antigua aboa@candw.ag 

Mr. Ichita Itabashi 

Japanese Olympic 

Committee 

Tokyo Japan k-yamamoto@joc.or.jp 

Mr. Roger Izumi Ryusuke Kyodo News Japan 

Ms. Lois Jackalin BBW Vancouver Canada 

Ms. Monica Jako VANOC Vancouver Canada monica_jako@vancouver2010.com 

Mr. Lance Jakubec 

Canada Housing and 

Mortgage Corporation 


Mr. David Jang 


Newspaper 


Mr. Jonas Petras Jankauskas NOC of Lithuania Vilnius Lithuania ijole@ltok.lt 

Ms. Urszula Jankowska 

Mr. Johnson Jasson 

Polish Olympic 

Committee 

IOC Sport & 

Environment 

Commission 

Warsaw Poland ilotysz@pkol.pl 

Dar-es-Salaam Tanzania jjmeela@yahoo.com 

Ms. Florence Jeanblanc-Risler 

Ambassade de France 

Ottawa 

Ottawa Canada fl orence.jeanblanc-risler@missioneco.org 

Mr. Matthew Jenkins Vancouver Canada 

Mr. Richard Jenkins GLOBE Foundation Vancouver Canada richard.jenkins@globe.ca 

Ms. Sarah Jennings AWARE Vancouver Canada 

Mr. Grant Johncox VANOC Vancouver Canada grant_johncox@vancouver2010.com 

Mr. Deejae Johnson Greenlaces.org San Francisco United States 

Ms. Lisa Johnson CBC News Vancouver Canada 

Mr. Luke Johnson Centre for Digital Media Vancouver Canada 

Ms. Katrina Johnston Canadian Heritage Victoria Canada sara.lantz@pch.gc.ca 

Mr. Mike Johnston CBC Vancouver Canada 

Mr. Robert Johnston Cannon Design Victoria Canada rjohnston@cannondesign.com 

Mr. Russ Jones RONA inc. Vancouver Canada 

Ms. Nicola Jones Nature Vancouver Canada 

Mr. Len Jordan Coca-Cola Vancouver Canada 

Ms. Lois Joseph Taya7 Kuk’pi7 Vancouver Canada 

Mr. Tewanee Joseph 

Four Host First Nations 

Secretariat 

Vancouver Canada tewanee.joseph@shaw.ca 

Ms. Jenny Jung 

Korean Olympic 

Committee 

Seoul Korea yeny@sports.or.kr 

Ms. Christine Jung MDM Vancouver Canada 

Ms. Penninah Kabenge NOC of Uganda Kampala Uganda nocug@spacenet.co.ug 

Mr. Joseph Kaleel 

Oregon Track Club/ 

SportsOne 

Portland 


America 

jkaleel@sports1inc.com 

Ms. Isaac Kalua 

Green Africa 

Foundation 

Nairobi Kenya kalua@greenafricafoundation.org 

Ms. Zahida Kanani GLOBE Foundation Vancouver Canada zahida.kanani@globe.ca 

Page 68 / 80


Ms. Selena Seul Kang 

University of Fraser 

Valley 

Chilliwack Canada wallfl owers87@hotmail.com 

Ms. Maria Anna Karageorgou Athens Greece 

Mr. Basil Kavanagh 

Mr. George Kazantzopoulous 

Memorial University of 

Newfoundland 

IOC Sport & 

Environment 

Commission 



St. Johns Canada basilk@mun.ca 

Athens Greece morethangreen@gmail.com 

Mr. Markus Kecht Olympia Report Germany 

Mr. Martin Keith CBC Vancouver Canada 

Mr. Rylan Kerbes Can Communicate Richmond, Surrey United Kingdom 

Mr. Nicola Kettlitz 

Mr. Alfred Khang’ati 

Vancouver 2010 

Olympic Project Team 

for Coca-Cola Ltd. 

National Olympic 

Committee - Kenya 

Richmond Canada 

Report 

nkettlitz@na.ko.com; damoran@na.ko. 

com; thborra@na.ko.com; vanessa. 

aiello@olympic.org; lorraine_smith@ 

vancouver2010.com; lbelanger@na.ko. 

com 

Nairobi Kenya nock@icconect.co.ke 

Mr. Victor Khotochkin 

Russian Olympic 

Committee 

Moscow Russia pr@olympic.ru 

Mr. Fekrou Kidane IAAF Monaco Monaco secretariat-president@iaaf.org 

Ms. Fiona Kilburn VANOC Vancouver Canada fi ona_kilburn@vancouver2010.com 

Mr. Mike Killeen CTV Vancouver Canada 

Mr. Jonathan Killoran 

Reno Tahoe Winter 

Games Coalition 

Reno 


America 

jon.killoran@hotmail.com 

Mr. Young Chan Kim 


Committee 

Seoul Korea 

Mr. James Kim GLOBE Foundation Vancouver Canada james.kim@globe.ca 

Mr. Thomas Kineshanko Habitat Enterprises Vancouver Canada thomas@habitatenterprises.ca 

Mr. Colin Kinsley 

Prince George Spirit 

of BC Community 

Committee 

Prince George Canada ckinsley@shaw.ca 

Ms. Katherine Kitts News 1130 Vancouver Canada 

Mr. Andreas Klages NOC Germany Frankfurt-Am-Main Germany klages@dosb.de 

Mr. Nathan Kliem Can Communicate Richmond, Surrey United Kingdom 

Mr. Paul Kluckner Environment Canada Vancouver Canada 

Mr. Shinsuke Kobayashi Kyodo News London United Kingdom 

Mr. Dmitri Kolosov 

Sochi 2014 Organizing 

Committee 

Moscow Russia dkolosov@sochi2014.com 

Mr. Doug Konkin 


Environment 

Victoria Canada doug.konkin@gov.bc.ca 

Mr. Wally Konowalchuk City of Vancouver Vancouver Canada 

Mr. Michael Kontos Chicago 2016 Chicago 


America 

Sai Wing Koo Fairchild TV Vancouver Canada 

Ms. Camilla Korsbrekke Haugsten 

Mr. Chris Koski 

Norwegian Olympic 

Committee 


Environment 


Oslo Norway camilla@utviklingsfondet.no 


Ms. Barbara Kousky Oregon Track Club Eugene 


America 

brian.brase@usatf.org 

Mr. Mike Kratczyk BC Hydro Vancouver Canada 

Mr. Adam Kreek Kreek Speak Victoria Canada adamkreek@gmail.com 

Mr. Josip Kresimir Ivanis NOC of Croatia Zagreb Croatia kresimir.ivanis@hoo.t-com.hr 

Mr. Brian Krieger 

2010 Commerce 

Centre, Province of BC 

Vancouver Canada brian.krieger@gov.bc.ca 

Ms. Samantha Kuchmak Transport Canada Vancouver Canada 

Mr. Filip Kulisev Amazing Planet Bratislava Slovakia 

Page 69 / 80


Mr. Corwin Kwan 

Speed Skating 

Canada (Choice 

Communications) 




Ms. So Young Kwon 


Federation 

Seoul Korea skwon@wtf.org 

Ms. Deirdre Laframboise Clean Air Champions Ottawa Canada deirdre@cleanairchampions.ca 

Ms. Jessica Lai Fairchild TV Richmond Canada 

Mr. Richard Lam Offi ce of the Premier Vancouver Canada 

Report 

Mr. Vincent Lananna Oregon Track Club Eugene 


America 

vlananna@uoregon.edu 

Ms. Jessica Langalaan VANOC Vancouver Canada jessica_langalaan@vancouver2010.com 

Mr. Mark Lange Centre for Digital Media Vancouver Canada 

Mr. Hart Larrabee Tokyo 2016 Tokyo Japan 

Mr. Leon Larson 

International Water Ski 

Federation 

Gainesville Canada leon.larson@sfcc.edu 

Mr. Goran Larsson 

Swedish Sports 

Confederation 

Stockholm Sweden goran.larsson@rf.se 

Ms. Marion LaRue Cannon Design Vancouver Canada 

Mr. Zac Laszuk CBC Vancouver Canada 

Mr. Erwin Lauterwasser 

International Water Ski 

Federation 

Kirchzarten Germany e.lauterwasser@t-online.de 

Ms. Fiona Law Omni Vancouver Canada 

Mr. Hans Lawaetz 

US Virgin Island 


Frederiksted US Virgin Islands virginislandsolympic@attglobal.net 

Ms. Shannon Lawrenson GLOBE Events Vancouver Canada shannon@globe.ca 

Ms. Jackie Lede Province of BC Victoria Canada 

Mr. Vinson Lee BC Hydro burnaby Canada vinson.lee@bchydro.com 

Mr. Tom Lee BC Ministry of Finance Victoria Canada 

Mr. Tien-Rein Lee 

Chinese Taipei Olympic 

Committee 

Taipei Chinese Taipei tpe.noc@msa.hinet.net 

Mr. Norman Lee 

Ministry of Tourism, 

Culture and Arts 

Victoria Canada norman.k.lee@gov.bc.ca 

Mr. Young-Sook Lee Tokyo2016 Tokyo Japan youngsook.lee0317@gmail.com 

Mr. Jeff Lee The Vancouver Sun Vancouver Canada 

Ms. Karen Lee 2010 Legacies Now Vancouver Canada 

Mr. Darrick Lee Vancouver Canada 

Mr. Ryan Leech Athelete Vancouver Canada 

Ms. Anne-Marie LeFrancois Canada 

Ms. Ruth Legg VANOC Vancouver Canada ruth_legg@vancouver2010.com 

Mr. Rudolf Josef Leising Language Services La Croix-De-Rozon Switzerland lsi.ch@wanadoo.fr 

Ms. Michelle Lemaitre 


Committee 

Lausanne Switzerland michelle.lemaitre@olympic.org 

Ms. Cindy Leong City TV Vancouver Canada 

Ms. Florence Lesne 


Committee 

Lausanne Switzerland fl orence.lesne@olympic.org 

Ms. Cindy Leung GLOBE Foundation Vancouver Canada cindy.leund@globe.ca 

Ms. Stephanie Levitz Canadian Press Vancouver Canada 

Ms. Laura Leyson Globe & Mail Vancouver Canada 

Mr. Soo-Hung Li 

Mr. Richard Li 


Federation 


Newspaper 

Seoul Korea fi nepowersystems@yahoo.com 


Mr. Mark Lieberman IBWA Pardessia 


America 

Mr. Robert Linden News 1130 Vancouver Canada 

Mr. Paul Lingl DSF Vancouver Canada 

rammcc@bezeqint.net 

Page 70 / 80


Mr. Stanislav Lisiak 

Consulate of the Slovak 

Vancouver 

Republic 

Canada 

Mr. Fang Liu BOCOG Beijing China 

Mr. Chris Livingstone GLOBE Foundation Vancouver Canada chris.linvingstone@globe.ca 

Ms. Mireia Lizandra Madrid 2016 Madrid Spain cgolomayo@madrid2016.org 

Ms. Allison Longshore Tourism Abbotsford Abbotsford Canada alongshore@tourismabbotsford.ca 

Mr. Domenic Losito 

Vancouver Coastal 

Health 

Vancouver Canada domenic.losito@vch.ca 

Mr. Antonio Lucio Gil NOC of Spain Madrid Spain aluciog@gmail.com; victoria@coe.es 

Mr. Benjamin Luk 

Jon Benjamin 

Photography 


Mr. Peeter Lusmagi NOC of Estonia Tallinn Estonia peeter@eok.ee 

Mr. Khin Maung Lwin NOC of Myanmar Yangon Myanmar mocygn.mya@mptmail.net.mm 

Mr. Brock MacDonald RCBC Vancouver Canada 

Mr. Steve Macey Buro Happold Bath United Kingdom steve.macey@burohappold.com 

Mr. James Mack 

BC Climate Action 

Secretariat 

Victoria Canada james.mack@gov.bc.ca 

Ms. Lea MacKenzie FHFH Vancouver Canada 

Mr. Bob Mackin 24 Hours Vancouver Canada 

Ms. Elizabeth MacMillan BC Ministry of Finance Victoria Canada 



Report 

Mr. Doppei Maeda 

Hakuhodo DY Media 

Partners Inc. 

Tokyo Japan doppei.maeda@hakuhodody-media.co.jp 

Mr. Michael Magee City of Vancouver Vancouver Canada 

Ms. Celia Mahung NOC of Belize Belize City Belize olympicbze@btl.net 

Ms. Lesoetsa Makafane 

Lesotho National 


Maseru Lesotho olympic@ilesotho.com 

Mr. Dharm Makwana 24 Hours / Sun Media Vancouver Canada 

Mr. James Malau 

Vanuatu Association 

of Sports and National 


Port Vila Vanuatu sdo.vasanoc@vanuatu.com.vu 

Ms. Linda Maley Track Resourses Vancouver Canada 

Mr. Ranji Manhas Act Now BC Vancouver Canada 

Mr. Kanat Maratovich Amankulov NOC of Kyrgyzstan Bishkek Kyrgyzstan info@olympic.kg 

Mr. Tom Marchand Can Communicate Richmond, Surrey United Kingdom 

Mr. Aaron Marchant Squamish Nation North Vancouver Canada aaron_marchant@squamish.net 

Ms. Carmine Marinelli 24 Hours / Sun Media Vancouver Canada 

Ms. Kathryn Marlow Evolution - BCIT Radio Burnaby Canada 

Mr. Ngaupokoina Marsters 

Mr. Ramotheo Moss Mashishi 

Cook Islands Sports 

& National Olympic 

Committee 

Matemeku Investments 

Group Ltd; NOC of 

South Africa 

Rarotonga Cook Islands inamarsters@hotmail.com 

Bryanston South Africa moss@matemeku.com 

Mr. Abedi Mass 

ARD/1st German 

Television 


Mr. Florianno Massah NOC of Malawi Blantyre Malawi olympicom@malawi.net 

Ms. Antoine Masson-Delisle Tennis Canada Montreal Canada amdelisle@tenniscanada.com 

Ms. Zuzana Matejbusova Amazing Planet Bratislava Slovakia 

Mr. Austen Mayor Environment Canada Vancouver Canada 

Mr. Nathan Mazonson Dartmouth College Menlo Park 


America 

nathan.mazonson@gmail.com 

Mr. Aaron McArthur Global BC Vancouver Canada 

Mr. Mengo McCall Canadian Springs Vancouver Canada mengo.mccall@canadiansprings.com 

Mr. Les McDonald 


Union (ITU) 


Ms. Jessica McDonald Offi ce of the Premier Victoria Canada 

Ms. Vanessa McFarland LBMG Vancouver Canada 

Page 71 / 80


Mr. Ian McKay PBK Architects Inc. Vancouver Canada ian.mckay@genivar.com 

Mr. Jaime McKeown 

International Rugby 

Board (IRB) 

Co Dublin Ireland jaime.mckeown@irb.com 

Mr. Klaus Meinel IAKS Koeln Germany meinel@iaks.info 

Mr. Ken Melamed 

Resort Municipality of 

Whistler (RMOW) 



Whistler Canada kmelamed@whistler.ca 

Report 

Ms. Katrin Merkel 

German Olympic Sports 

Frankfurt-am-Main 

Federation 

Germany merkel@dosb.de 

Ms. Brenda Metropolit VANOC Vancouver Canada brenda_metropolit@vancouver2010.com 

Ms. Nicole Mezzarobba 2010 Legacies Now Vancouver Canada 

Mr. Rod Mickleburgh The Globe and Mail Vancouver Canada 

Mr. Takamitsu Mifune 

Mr. Jan Mikolaj 

Ms. Janka Mikolajova 

Mr. Mark Miller 

PHOTO KISHIMOTO 

CORPORATION 

Ministry of Education of 

the Slovak Republic 

Ministry of Education of 

the Slovak Republic 

Discovery Channel 

Canada - Daily Planet 

Tokyo Japan 

Bratislava Slovakia kancmin@minedu.sk 

Bratislava Slovakia 


Mr. Brad Millington 


Columbia 

Vancouver Canada bmill@interchange.ub.ca 

Mr. Julien Minavoa NOC of Benin Cotonou Benin minnoc@intnet.bj 

Ms. Dengli Ming 

Beijing Municipal 

Environment Protection 

Beijing China mdl@bjepb.gov.cn 

Mr. Kwon Minsoo 

Vancouver Korean 

Press 

Burnaby Canada 

Ms. Lizandra Mireia Madrid 2016 Madrid Spain 

Ms. Alice Miro Smartgrowth BC Vancouver Canada 

Ms. Naomi Mishima Vancouver Shinpo Vancouver Canada 

Mr. Masato Mizuno 

IOC Sport & 

Environment 

Commission; Mizuno 

Corporation 

Mr. Arun Mohan UBC Law School Vancouver Canada 

HSH 

Prince 

Albert II of Monaco 


Committee 

Tokyo Japan mpmizuno@mizuno.co.jp 

Monaco Monaco brunop@palais.mc 

Mr. John Montalbano Vancouver Canada 

Mr. Jeff Mooney 

A&W Food Services of 

Canada 


Ms. Katlyn Moore Moore Media Vancouver Canada 

Mr. Chris Moorhead Teck Vancouver Canada chris.moorhead@teckcominco.com 

Mr. David Moran Coca-Cola Ltd. North York Canada damoran@na.ko.com 

Ms. Jennifer Morford NOC Malaysia Victoria Canada ieinc@shaw.ca 

Mr. Peter Morgan Morgan News Vancouver Canada 

Mr. David Morris UIAA Kinross United Kingdom davemorris2@btinternet.com 

Mr. Jim Morris The Canadian Press Vancouver Canada 

Ms. Fawn Mulcahy Canwest Publishing Inc Vancouver Canada fmulcahy@png.canwest.com 

Ms. Jennifer Munro VANOC Vancouver Canada jennifer_munro@vancouver2010.com 

Mr. Devin Murphy 

Performance Visual 

Works 


Ms. Lara Mussell Savage FHFH Vancouver Canada 

Mr. Jeff Nagel Black Press Surrey Canada 

Ms. Marissa Nahanee FHFN Vancouver Canada 

Mr. Archie Nairn 

Bahamas Government - 

Ministry of Youth, sports Nassau 

& Culture 

Bahamas anairn@bahamaseducation.com 

Ms. Noriko Nakaya Maeda Vancouver Canada 

Ms. Marie-Joelle Narbel 


Committee 

Lausanne Switzerland marie_joelle.narbel@olympic.org 

Page 72 / 80


Mr. Mamadou Diagna Ndiaye 

IOC Sport & 

Environment 

Commission 



Dakar Senegal diagnandiaye@orange.sn 

Mr. Doug Nelson RCMP Vancouver Canada 

Ms. Joyce Ng Fairchild TV Richmond Canada 

Mr. Dan Nielsen City of Surrey Surrey Canada dknielsen@surrey.ca 

Mr. Lambis Nikolaou 


Committee 

Lausanne Switzerland lambis.nikolau@olympic.org 

Ms. Sara Norman BCIT Magazine Burnaby Canada 

Mr. Amir Novan UBC Law School Vancouver Canada 

Mr. Louis Nxumalo 

Swaziland Olympic & 

Commonwealth Games 

Association 

Mbabane Swaziland portia@sportscouncil.org.sz 

Mr. Niels Nygaard NOC Denmark Brondby Denmark niles.nygaard@dif.dk 

Ms. Batrice Nyirabasuku NOC of Rwanda Kigali Rwanda 

Mr. Theo Oben UNEP Nairobi Kenya theodore.oben@unep.org 

Ms. Elizabeth Odera Sadili Oval Nairobi Kenya odera@sadili.com 

Mr. Maurice Odera 

Southlands Youth 

Parents Association 

Nairobi Kenya goton82@yahoo.com 

Mr. Tatsuo Okada Global Sports Alliance Tokyo Japan okada@ba2.so-net.ne.jp 

Ms. Natalia Onishchenko SOCHI 2014 Moscow Russia nesterova@sochi2014.com 

Mr. Stanislav Opiela 

Mr. George Orr 

Ms. Kristen Ostling 

Embassy of the Slovak 

Republic to Ottawa 

BCIT Broadcast 

Journalistm 

Finding Solutions 

– The David Suzuki 

Foundation 

Ottawa Canada 

Burnaby Canada 


Ms. Bozana Ostojic NOC of Serbia Belgrade Canada calypso@eunet.yu 

Mr. Katsuya Otsu 

Japan Olympic 

Academy 

Tokyo Japan otsu@gsa.or.jp 

Mr. Caleb Otto 

Palau National Olympic 

Committee 

Koror Palau ongirarengei@yahoo.com 

Mr. Tony Paisana UBC Law School Vancouver Canada 

Ms. Christiane Paquelet 

Rio 2016 Bid 

Commission 

Rio De Janeiro Brazil marcela.blajackis@rio2016.org.br 

Mr. Richard Paris City TV Vancouver Canada 

Mr. Sung-Bae Park Korea Digital University Seoul Korea sbp0007@hotmail.com 

Mr. Chul Keun Park 


Committee 

Seoul Korea yeny@sports.or.kr 

Mr. Kyung Duk Park Joong Ang Ilb Seoul Korea 

Mr. Steven Parker 

Mr. David Parker 

2010 Winter Games 

Secretariat 

2010 Sponsor 

Sustainability Initiative; 

VP Sustainability, Teck 

Ottawa Canada steven.parker@pch.gc.ca 

Vancouver Canada david.parker@teck.com 

Mr. Kyle Parrott Speed Skating Canada Calgary Canada seanmaw@shaw.ca 

Ms. Lizette Parsons-Bell VANOC Vancouver Canada lizette_parsonbell@vancouver2010 

Mr. Giancarlo Pasini 

Federation 

Internationale de 

Motocyclisme 

Ms. Anick Pasqua RCMP Vancouver Canada 

Mr. Andre Paulhus BBW International Vancouver Canada 

Iwo Paulus Indonesian Consulate Vancouver Canada 

Mr. Walker Pautz CBC French Vancouver Canada 

Mr. Jason Payne The Province Vancouver Canada 

Ms. Marilyn Payne 2010 Legacies Now Vancouver Canada 

Mr. Mathieu Penaud Freelance Paris France 

Mr. Patrick Pennefather Vancouver Canada 

Mies Switzerland alex.goldenberg@fi m.ch 

Report 

Page 73 / 80


Ms. Agnes Perrot Language Services Pully Switzerland agnes.perrot@bluewin.ch 

Ms. Rebecca Peters LBMG Vancouver Canada 

Ms. Robin Petri City of Vancouver Vancouver Canada 

Ms. Leigh Pezzicara AISTS Lausanne Switzerland leigh.pezzicara@aists.org 

Mr. Bruno Philipponnat Palais Princier Monaco Monaco brunop@palais.mc 

Mr. Tony Pigott JWT Canada Toronto Canada tony.pigott@jwt.com 

Mr. Jamie Pitblado Canwest Publishing Inc. Vancouver Canada jpitblado@png.canwest.com 

Mr. Rob Poelvoorde BBW International Vancouver Canada 

Mr. Jaroslav Pollert 

NOC of the Czech 

Republic 



Prague Czech Republic pollert@lermo.cz 

Ms. Eva Pollertova 

NOC of the Czech 

Republic 

Prague Czech Republic pollert@lermo.cz 

Mr. Ian Ponsford VANOC Vancouver Canada ian_ponsford@vancouver2010.com 

Mr. Jack Poole VANOC Vancouver Canada 

jack_poole@vancouver2010.com; 

deborah_prior@vancouver2010.com 

Ms. Jill Porter VANOC Vancouver Canada jill_porter@vancouver2010.com 

Ms. Dhirendra Pradhan NOC of Nepal Kathmandu Nepal olympic@wlink.com.np 

Mr. Safalta Pradhan NOC of Nepal Kathmandu Nepal olympic@wlink.com.np 

Ms. Deb Prior VANOC Vancouver Canada deb_prior@vancouver2010.com 

Mr. Ramu Priya CBC Radio Vancouver Canada 

Mr. David Punch Offsetters Vancouver Canada dave@offsetters.ca 

Mr. Larry Pynn Vancouver Sun Vancouver Canada 

Mr. Frank Qi Fairchild TV Richmond Canada 

Ms. Fany Qiu Epoch Times Burnaby Canada 

Ms. Moura Quayle 

Pacifi c Coast 

Collaborative 

Commission 

Vancouver Canada moura.quayle@gov.bc.ca 

Mr. Enrique Quesada 


Union 

Madrid Spain enrique.quesada@triathlon.org 

Mr. Agenor Rabel COH Port au Prince Haiti 

Mr. Valentin Lionel Rabel 

Haitian Olympic 

Committee 

Port-au-Prince Haiti steaci2@yahoo.fr 

Mr. Randy Raimondo CBC Vancouver Canada 

Ms. Pamela Reddy VANOC Vancouver Canada pamela_reddy@vancouver2010.com 

Mr. Tim Reeve Reeve Consulting Vancouver Canada tim@reeveconsulting.com 

Mr. George Reid RCMP Vancouver Canada 

Ms. Nicole Resch IBU Salzburg Austria nicole.resch@ibu.at 

Mr. Doug Richardson Chrysalix Energy Vancouver Canada tedwardsen@chrysalix.com 

Ms. Katherine Ringrose 2010 Legacies Now Vancouver Canada 

Ms. Audrey Rivers Squamish Nation Squamish Canada jidwilliams@shaw.ca 

Ms. Tessa Road GLOBE Foundation Vancouver Canada tessa.road@globe.ca 

Mr. Michael Roberts Chicago 2016 Chicago 

Mr. William Roberts 

The Whistler Forum 

Canada 


America 

Mr. Gregor Robertson City of Vancouver (COV) Vancouver Canada 

Ms. Joanna Robinson Vancouver Canada 

Ms. Monica Robinson 

2010 Federal 

Secretariat 


Whistler Canada william@whistlerforum.com 

mayor@vancouver.ca; maria. 

dobrinskaya@vancouver.ca 

Vancouver Canada monica.robinson@pch.gc.ca 

Ms. Christine Roger 


Committee 

Lausanne Switzerland christine.roger@olympic.org 

Mr. Mike Romas Tourism Burnaby Burnaby Canada mromas@tourismburnaby.com 

Mr. Rafael Romay 

Mr. Robert Roxburgh 

DEPORTAN Sport 

Surfaces 


Committee 

Mexico, D.F. Mexico rafaelromay@hotmail.com 

Lausanne Switzerland robert.roxburgh@olympic.org 

Report 

Page 74 / 80


Ms. Jacqueline Roy Environment Canada Vancouver Canada 

Mr. Javier Rubio De Urquia Madrid 2016 Madrid Spain cgolmayo@madrid16.es 

Mr. Ben Rutledge Athlete Canada 

Mr. Amr Saad Selim 

Sport and Fitness 

Magazine 

Cairo Egypt 

Ms. Gabrielle Sabharwal United States 

Mr. Sunil Sabharwal 

IOC Sport & 

Environment 

Commission 



London United Kingdom sunil@sabharwal.biz 

Mr. Douglas Sabo Visa Inc. San Francisco 


America 

dsabo@visa.com 

Mr. Robert Safrata Novex Courier Richmond Canada robert@novex.ca 

Mr. Alawi Salam 

NOC of the Syrian Arab 

Republic 

Damas 

Syrian Arab 

Republic 

Ms. Amélia Salehabadi Salehabadi, Law Firm Montreal Canada 

Mr. Ray Salter 

World Rowing 

Champions 

Ms. Jill Savery Bioregional Lincoln 

syriaolymp@yahoo.com 

Wellington New Zealand ray.salter@tourism.govt.nz 


America 

Mr. Brian Schecter 

Puddle Duck 

Productions 


Ms. Karin Schmidlin Vancouver Canada 

Ms. Alexa Schmitt Budapest Hungary 

Ms. Greta Schmitt Budapest Hungary 

Ms. Petra Schmitt Budapest Hungary 

Mr. Pal Schmitt 

IOC Sport & 

Environment 

Commission 

Ms. Alison Schnaiberg Province of BC Victoria Canada 

Ms. Shelley Schnurr Environment Canada Vancouver Canada 

Mr. Klaus Schormann 

Union Internationale de 

Pentathlon Moderne 

jill.savery@bioregional.com 

Budapest Hungary offi ce@palschmitt.com 

Rossdorf Germany uipm@pentathlon.org 

Mr. Boris Schwartz 

Munich 2018 Bid 

Committee 

Munich Germany boris.schwartz@gmx.de 

Mr. Greg Scott City of Richmond Richmond Canada alivingston2@richmond.ca 

Ms. Rebecca Scott 

IOC Athletes 

Commission 

Bend 

United States 

of America of 

America 

beckiescott2@aol.com 

Mr. Amr Saad Selim 

Sport and Fitness 

Magazine 

Cairo Egypt amrselim@sports-mag.com 

Ms. Theresa Seymour Sto:lo Nation Vancouver Canada theresa.point@gmail.com 

Ms. Ana Shapiro VANOC Vancouver Canada ana_shapiro@vancouver2010.com 

Mr. Mohamed Mahid Shareef NOC of Maldives Malé Maldives mahids@hotmail.com 

Mr. Alex Shaw LBMG Vancouver Canada 

Ms. Jian Shen Fairchild TV Richmond Canada 

Mr. Michael Sherman Chrysalix Energy Vancouver Canada tedwardsen@chrysalix.com 

Mr. Hanmin Shi 


Environmental 

Protection Bureau 

Beijing China mdl@bjepb.gov.cn 

Ms. Tara Shirley Province of BC Vancouver Canada 

Ms. Violet Shorty VANOC Vancouver Canada violet_shorty@vancouver2010.com 

Mr. Jun Si 

Chinese Olympic 

Committee 

Beijing China coc@olympic.cn 

Mr. Mahfuzur Rahman Siddique NOC of Bangladesh Dhaka Bangladesh noc-ban@bdonline.com 

Mr. Wiedslaw Sikorshi 

Polish Olympic 

Committee 

Warsaw Poland ilotysz@pkol.pl 

Mr. 

Hithanadura 

Udayasena 

Silva NOC of Sri Lanka Colombo Sri Lanka natolcom@slt.lk 

Ms. Gerri Sinclair Centre for Digital Media Vancouver Canada 

Report 

Page 75 / 80


Mr. Paul Singh NOC of South Africa Johannesburg South Africa psingh@uj.ac.za 

Ms. Dorothy Sitek 

Weber Shandwick 

Worldwide 




Mr. Thomas A. Ganda Sithole 


Committee 

Lausanne Switzerland tomas.sithole@olympic.org 

Ms. Anne-Marie Sleeman Environment Canada Vancouver Canada 

Report 

Ms. Elizabeth Sluyter-Mathew 


Committee 

Lausanne Switzerland elizabeth.sluyter_mathew@olympic.org 

Mr. Ian Smith City of Vancouver Vancouver Canada 

Ms. Kim Smither Octagon Canada Toronto Canada kim.smither@octagon.com 

Ms. Stephanie Snider VANOC Vancouver Canada stephanie_snider@vancouver2010.com 

Ms. Molly Snow Event 360, Inc. Los Angeles 

Mr. Keqing Song 

Ms. Tina Song 

Mr. Hans-Joachim Stechmann 

Chinese Olympic 

Committee 


Newspaper 


the Federal Republic of 

Germany 


America 

msnow@event360.com 

Beijing China coc@olympic.cn 


Mr. Philip Steenkamp BC Ministry of Finance Victoria Canada 

Vancouver Canada l-vz1@vanc.auswaertiges-amt.de 

Ms. Rebecca Sterritt 


Environment 


Ms. Lisa Stevens Province of BC Victoria Canada 

Ms. Sharon Stevens Province of BC Victoria Canada 

Ms. Jillian Stewart Event 360 Portland United States 

Mr. Alan Stewart CBC Vancouver Canada 

Mr. Henry Stoch Deloitte & Touche LLP Vancouver Canada hstoch@deloitte.ca 

Mr. Robert Storey 

International Bobsleigh 

Federation 

Lausane Switzerland 

Ms. Ginny Straton Strategin Solutions North Vancouver Canada ginny@strateginsolutions.com 

Mr. David Stubbs London 2012 London United Kingdom david.stubbs@london2012.com 

Ms. Tina Symko VANOC Vancouver Canada tina_symka@vancouver2010.com 

Mr. Ian Tait 

Delta Optmist/ 

Richmond News 

Delta Canada 

Mr. Tim Takaro Simon Fraser University New Westminster Canada ttakaro@sfu.ca 

Mr. Tsunekazu Takeda NOC of Japan Tokyo Japan 

Mr. Nidhi Tandon Creative Associate Germany 

Ms. Tagifano Taosoga 

Samoa Association of 

Sports and National 


Apia Western Samoa tagifano@sasnoc.ws 

Mr. Bryan Tasaka City of Surrey Surrey Canada btasaka@surrey.ca 

Mr. Eric Taylor Province of BC Victoria Canada 

Ms. Marylene Tetu CBC French Vancouver Canada 

Mr. Ahmad Tharmizi Indonesian Consulate Vancouver Canada 

Mr. Sebastien Theberge 

VANOC Media 

Relations 


Mr. Dennis Thomas FHFN - Tsleil -Waututh North Vancouver Canada 

Ms. Kristen Thompson Metro - Vancouver Vancouver Canada 

sebastien_theberge@vancouver2010. 

com 

Ms. Carly Thorson VANOC Vancouver Canada carly_thorson@vancouver2010.com 

Mr. Michael Torillo Vancouver Canada 

Ms. Marion Town Fraser Basin Council Vancouver Canada 

Ms. Joyce Robyn Tu’Ivakano NOC of Tonga Nuku’alofa Tonga rkaho@pmo.gov.to 

Mr. Neil Turner 

Vancouver Organizing 

Committee for the 2010 

Olympic adn Parlympic 

Winter Games 

Vancouver Canada neil_turner@vancouver2010.com 

Page 76 / 80


Mr. Paul Ulibarri 

International Sailing 

Federation 

Victoria United Kingdom ulibarri@shaw.ca 

Mr. Mossadiq Umedaly BC Hydro Vancouver Canada mossadiq.umedaly@bchydro.com 

Ms. Dorothy Uy 

Department of 

Canadian Heritage 

Gatineau Canada dorothy.uy@pch.gc.ca 

Mr. Filiz Uykusuz NOC of Turkey Atakoy-Istanbul Turkey info@olimpiyat.org.tr 

Ms. Anna van der Kamp Clean Air Champions Ottawa Canada annavdk@sympatico.ca 

Mr. Thomas Van Dyck 

RBC Wealth 

Management - SRI 

Wealth Management 

Group 



San Francisco 


America 

thomas.vandyck@rbc.com 

Mr. Adam van Koeverden 


Athlete 

Canada 

Mr. Wal van Lierop Chrysalix Energy Vancouver Canada tedwardsen@chrysalix.com 

Mr. Juan Vargas 

NOC of the Dominican 

Republic 

Santo Domingo 

Dominican 

Republic 

cod@colimdo.org 

Report 

Ms. Viera Viedner 

Public Works and 

Government Services 

Vancouver Canada martha.fl ores-velazquez@pwgsc.gc.ca 

Ms. Carine Vindeirinho GLOBE Events Vancouver Canada carine@globe.ca 

Mr. Erich Vogt American University Washington 


America 

Mr. Yves Volanthen 

International Hockey 

Federation 

Zurich Switzerland 

Mr. Quan Hien Vuong West Pacifi c Vancouver Canada 

evogt@american.edu 

Ms. Nichola Wade 

Climate Action 

Secretariat 

Victoria Canada dana-kay.black@gov.bc.ca 

Mr. Justin Wadsworth Canada 

Mr. Tom Wakefi eld Environment Canada Vancouver Canada 

Ms. Lisa Wallace COC Vancouver Canada 

Mr. Alphonse Wallace Lil’wat Nation Mount Currie Canada 

Ms. Suzanne Walters VANOC Vancouver Canada suzanne_walters@vancouver2010.com 

Ms. Vanessa Walterson FHFN Vancouver Canada 

Mr. Dawei Wang 

Mr. Jonathan Wang 


Environment Protection 

Speed Skating 



Beijing China mdc@bjepb.gov.cn 


Mr. Karma Wangchuk NOC of Bhutan Thimphu Bhutan 

Ms. Kim Warburton 


Canada 

Mr. Simon Wardle Octagon Worldwide Inc. Norwalk 

Ms. Anne Warner 

Mr. Benjamin Warren 

Mr. Dwight Washington 

University of Western 

Ontario 

Golf Environment 

Organisation 

Michigan State 

University 

Mississauga Canada kim.warburton@ge.com 


America 

simon.wardle@octagon.com 

Willowdale Canada awarner@uwo.ca 

North Berwick United Kingdom benjamin@golfenvironment.org 

Lansing 


America 

emotionalresponse101@yahoo.com 

Mr. Bruce Wasylik 

BC Ministry of Healthy 

Living and Sport 


Mr. Jordan Watson UBC Law Vancouver Canada jordanjwatson@hotmail.com 

Ms. Paula Webber VANOC Vancouver Canada paula_webber@vancouver2010.com 

Ms. Jill Webber-Hrbinsky Environment Canada Vancouver Canada 

Mr. Wilhelm Weber Language Services Lahaina 

Mr. Nigel Weekes 

St. Vincent & 

Grenadines National 



America 

lsiusa@compuserve.com 

St. Vincent Grenada svgnoc@caribsurf.com 

Ms. Michelle Weidema City of Vancouver Vancouver Canada 

Mr. Joe Weiler UBC, Faculty of Law Vancouver Canada 

Page 77 / 80


Mr. Jens Weinrich Inside Sport Germany 

Ms. Erin Welk VANOC Vancouver Canada erin_welk@vancouver2010.com 

Mr. Glenn Weston CBC Vancouver Canada 

Ms. Tracey White VANOC Vancouver Canada tracey_white@vancouver2010.com 

Mr. Dave White News 1130 Vancouver Canada 

Mr. Sam Whittingham Athelete Vancouver Canada 

Mr. John Wiebe GLOBE Foundation Vancouver Canada john.wiebe@globe.ca 

Mr. Bill Williams Squamish Nation North Vancouver Canada 

Mr. Jessie Williams FHFN Vancouver Canada 

Mr. Georg Wilms Siemens AG Munchen Germany georg.wilms@siemens.com 

Mr. Brian Wilson City TV Vancouver Canada 

Ms. Jessica Wilson EcoEvent Management Truckee United States 

Mr. Jon Wilson EcoEvent Management Truckee United States 

Mr. Brian Wilson 


Columbia 

Vancouver Canada brian.wilson@ubc.ca 

Ms. Donna Wilson VANOC Vancouver Canada donna_wilson@vancouver2010.com 

Mr. John Wilson City TV Vancouver Canada 

Mr. Nelson Wong Fairchild TV Vancouver Canada 

Ms. Lauren Woolstencroft BC Hydro Burnaby Canada mike.krafczyk@bchydro.com 

Mr. David Wooster VANOC Vancouver Canada david_wooster@vancouver2010.com 

Ms. Nancy Wright GLOBE Foundation Vancouver Canada nancy.wright@globe.ca 

Ms. Lisa Wu Omni Vancouver Canada 

Ms. Trish Wuttunee GLOBE Foundation Vancouver Canada trish.wuttunee@globe.ca 

Ms. Teri Yamada 

TY Environmental 

Strategies Ltd. 

Toronto Canada teri@tyenviro.com 

Ms. Xin Quan Yang UBC Beijing China yxq428@yahoo.com.cn 

Ms. Mery Yaou NOC of Togo Lomé Togo cnotogo@yahoo.fr 

Mr. Philip Yong Fairchild TV Vancouver Canada 

Ms. Elaine Yong Global BC Vancouver Canada 

Mr. Kyung-Sun Yu NOC of Korea Seoul Korea koc@sports.or.kr 

Ms. Helen Yu 

Speed Skating 






Mr. Xiaoxuan Yu BOCOG Beijing China yuxx@beijing-olympic.org.cn 

Ms. Susan Yurkovich BC Hydro Vancouver Canada 

Mr. Ray Zahab impossible2Possible Chelsea Canada rayzahab@rayzahab.com 

Mr. Danny Zanbilowicz Island WORD Cumberland Canada 

Mr. Efraim Zinger 

IOC Sport & 

Environment 

Commission 

Tel-Aviv Israel nocil@nocil.co.il 

Mr. Ramon Zubizarreta NOC of Paraguay Asuncion Paraguay cop@rieder.net.py 

Ms. Sylvia Zulauf 


Committee 

Lausanne Switzerland sylvia.zulauf_courtine@olympic.org 

Mr. Titus Zvomuya NOC of Zimbabwe Harare Zimbabwe titusz@zimcricket.org 

Report 

Page 78 / 80

Notes 



Report 

Page 79 / 80

INTERNATIONAL OLYMPIC COMMITTEE 

CHÂTEAU DE VIDY, 1007 LAUSANNE, SWITZERLAND 

www.olympic.org

8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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