8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

8th World Conference on Sport and the Environment
International Cooperation and Development Department
Report
PARALLEL SESSION D2 – ENGAGING BUSINESS
Peak Performance: The Role of Corporate Sponsors and Suppliers
in Accelerating Sustainability
Corporate participation in the world of sport is essential. Companies supply goods
and services essential to convening community and elite level sport and are
important partners in funding local, national and international athletes, teams and
events. This group of leaders provides perspectives on how to capitalize on the
relationship between sport, business and sustainability to create enhanced value
for all parties.
Moderator:
Tony Pigott, President and CEO, JWT Canada
Speakers:
Nicola Kettlitz, General Manager, Vancouver 2010 Olympic Project Team for
Coca-Cola Ltd., Italy
Brian Krieger, Director, 2010 Commerce Centre, BC Winter Games Secretariat,
Canada
David Parker, Vice President, Sustainability, Teck; Chair, 2010 Sponsor
Sustainability Initiative (SSI), Canada
Henry Stoch, Senior Manager, Corporate Responsibility & Sustainability Practice,
Deloitte & Touche LLP, Canada
LUNCHEON PRESENTATION
Passion Drivers for Sport and Sustainability
Unleashing the power of sport for change requires an understanding of why people
care about sport and why sport fans are so passionate about their teams and
athletes. Kim Smither and Simon Wardle from Octagon Worldwide, one of the
world’s largest sport and entertainment marketing agencies, share key fi ndings
from Octagon’s Passion Drivers research on what motivates local and global
sports fans. They also describe new research being undertaken by Octagon on
the emotions that drives people to take personal responsibility for making their
community, and the world, a more sustainable place. Are the passions that drive
sport fans similar to the passions that inspire people take action to reduce their
environmental footprint? Is being a “fan” one of the keys to behaviour change?
Can athletes infl uence their fans to care for the planet? This two part special
session, including Olympic athletes look at where the emotional powers of sport
and sustainability converge.
Moderator:
Anna van der Kamp, Project Director, Clean Air Champions; Olympic Silver
Medalist (Rowing), Canada
Speakers:
Simon Wardle, Senior Vice President, Insights & Strategy, Octagon Worldwide, USA
Kim Smither, Managing Director, Octagon Worldwide, Canada
Athletes Panel:
Yaping Deng, Member, IOC Sport & Environment Commission; Olympic Gold
Medalist (Table Tennis), China
Paul Gauthier, Paralympic Gold Medalist, (Boccia), Canada
Rebecca “Beckie” Scott, Member, IOC Athletes Commission; Olympic Gold
Medalist (Cross-Country Skiing), Canada
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