8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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Report ethical participation in sport for professional and amateur athletes. The scheme also recognised that integration of ethics within sport cannot occur simply from a top-down approach and as a result ensured that there was proper education and promotion of environmental best practices within local sports organisations. In addition, the Swiss Olympic Committee has adopted numerous programmes that deal with a host of ethical challenges in sport including sexual abuse, smoking and recommendations on how to host an ecologically sustainable sporting event. In conclusion, Ms Conrad suggested that top athletes and organisers have a responsibility to use their position as role models to promote sustainability and pass these messages along to young people. <strong>8th</strong> World Conference on Sport and the Environment International Cooperation and Development Department Mr George Kazantzopoulos, Member, IOC Sport and Environment Commission; Founder and President, Institute Team for the World, Greece Mr Kazantzopoulos observed that sport is one of the most ideal locales to promote environmental measures as it reaches a tremendous number of people and typically involves a natural link to the environment. Understanding this fact, both the Athens Classic Marathon and the International Rowing Association have been engineered to limit the carbon footprint which occurs through the hosting of their events. The Athens Classic Marathon instituted four core programmes which worked in concert to reduce or offset the overall emissions released from the event. Similarly, FISA, the International Rowing Association, has created policies that target not just the footprint derived from large scale events but also through the daily operations of participating in the sport. For both organisations the ultimate goal is to promote best sport practices and ensure that sporting events are fully sustainable. Mr Jack Groh, Director, Environmental Programme, National Football League, USA Mr Groh, as designer of the National Football League Environmental Programme summarised the various measures that the NFL has launched to become more ecologically-friendly. In developing an environmental system, the NFL sought to follow the simple mantra of “if you break it then you fi x it”. Taking ownership of the environmental costs of holding mega-events in football, such as the Superbowl and Pro Bowl, the NFL devised strategies to reduce, eliminate or offset their emissions. As a testament to the fi nancial incentives to become more environmentally sustainable, the NFL discovered that for every dollar spent on greener practices, it resulted in 7.2 dollars in direct cost savings or money being funnelled into the surrounding community. Mr Groh stated that although environmental programmes were originally developed strictly for cost-savings, they have now been embraced by NFL team owners and viewed as a priority for the league. Discussion: A delegate asked Mr Kazantzopoulos if any other international organisations have made efforts to promote environmental excellence. Mr Kazantzopoulos replied that there were indeed other international organisations working on environmental excellence including the International Cycling Federation, the International Tennis Federation, and the International Association of Athletics Federations. A delegate asked: What are other NFL teams doing to address environmental issues during regular season games? Mr Groh responded that the NFL is not a corporation and therefore top-down approaches Page 47 / 80
Report are diffi cult to develop. However, individual teams have taken it upon themselves to institute environmental programme There is a move towards consolidating these programme A delegate asked if the panel thought enough was being done to educate spectators on the programmes in place for environmental sustainability. Mr Groh responded that it was diffi cult for the NFL because the programmes were operational and there was never a sense that it would be their responsibility to raise environmental consciousness. In recent years the NFL has got positive attention; however, it still walks a fi ne line between streamlining for the purpose of cost reduction versus directly promoting environmental sustainability. 4.13. Moving Forward Together: Stronger Communities through Sport <strong>8th</strong> World Conference on Sport and the Environment International Cooperation and Development Department Mr Isaac Kalua, Founder and Chairperson, Green Africa Foundation, Kenya Through a variety of ministries at national and international level, Green Africa is accomplishing quite a lot in the sphere of sustainability. Despite these advancements, there is more room for growth and improvement, especially in areas that pose a challenge such as the maladjustments of African youth and the inadequacy of schools and sporting facilities. Mr Kalua highlighted the use of golf as a way to promote sustainability. By using golf, they have managed to divert the sport away from being perceived as elitist and have used it to highlight the “greener” side of the sport. Winners of the golf event take home fi ve thousand seedlings, and they will most likely engage the community to plant trees. Other initiatives include the Green Medal initiative (different amount of seeds given depending on level of medal), the Green Schools initiative (using sports to create awareness of environmental matters and planting trees in the minds of future generations) and the Kitui Annual Green Cross- Country event. The key message within Mr Kalua’s presentation was that this conference needs to be replicated in Africa and there needs to be the establishment of the African Chapter of sports and environment conference. Mr Colin Kinsley, Chair, Prince George Spirit of BC Community Committee, Canada Mr Kinsley focused on the small, but very connected community within Prince George. He stated that he used sport, the role of the new university (University of Northern British Columbia) and the momentum of the 2010 Games to build an incredibly well rounded Sports Facility located near the university. This has proven very valuable, in not only recruiting students to their school but also retaining families and developing a tight knit community. The Sports Facility was funded twothirds by the provincial government with one-third of funds coming privately. The facility, however, is not private and is open to the entire community. Page 48 / 80
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8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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