8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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Report participate in these traditional sports without the environment being clean, such as the river having to be clean before one can canoe. Mr Oben asked Mr Odera about the fact that he had tried to engage the one million people in the slum on environmental issues. He asked whether people in sport can do more and more to engage these people and asked what exactly he was doing and what difference he was making? Mr Odera replied that interest grows when they started having success stories. When it comes to young people, the solutions are sometimes overthought. Young people just need the opportunity and don’t need to be spoon-fed. They need the opportunity to succeed. There is a change occurring, and there will be success stories, which in time will inspire young people to be football stars or marathon runners. And this will enable them to get out of poverty. Chief George-Wilson asked about the use of technology as a tool. Mr Kineshanko replied that with respect to success stories, young people can use online social networking stories to hear about and transfer these success stories. For instance, he had heard stories of the Vatican becoming carbon neutral and once he heard that story he wanted to make a personal change. A delegate spoke about a programme in South America. Specifi cally, in Lima, Peru, several business people paid for facilities to be built in the slums of Lima and they engaged the teams of the community, who had to put in hours in the construction to be able to use these facilities, which included a women’s centre, a kitchen and a playground. This underlines the importance and the power of engaging the private sector to work with a community that does not have the resources so as to stimulate the community. She also asked about technology. Specifi cally, with the internet, she missed the practical person-to-person engagement experienced with sport. The internet can inspire by providing success stories and to communicate, but she wondered what was next. She wants to know what happens after a young person realises they want to take action after going on the internet. Mr Odera said that when people talk on the internet, they exchange ideas. For instance, in Africa, he uses the internet to ask young people to create project ideas. He sees the internet as a way to exchange ideas and to initiate action. Mr Kineshanko said that the internet can be used to take action. For instance, there will be an iPhone application that Habitat will use that shows how much carbon has been expended after a fl ight and then they can take an action to offset this by investing in a project. A delegate wanted to say that she has worked with VANOC and she confi rmed that young people want to work on sustainability issues and the solutions should be simple. She was even more inspired to do more work. She mentions that her reserve in the city of Chilliwack does not take part in the city’s recycling programme. Instead, the reserve has to create its own programme and the people do not have the relevant knowledge about proper recycling. She was inspired to help her community in its recycling efforts. A delegate from Belize wanted to share a project where sport is used to raise awareness about environmental issues. Specifi cally, for each team to compete in a football competition, they must engage in an environmental project that can create awareness, and this has a ripple effect on the entire community. This can be done with any sport since sport brings many people together. Chief George-Wilson reiterated that solutions needed to be kept simple. Mr Oben reiterated that the solution can be small. For instance, the difference between changing a drug addict to a “clean” person may be just football. So, we all have the power to reach out to young people and give them the momentum to be able to do positive things that the older generation has failed to do. <strong>8th</strong> World Conference on Sport and the Environment International Cooperation and Development Department Page 45 / 80
<strong>8th</strong> World Conference on Sport and the Environment International Cooperation and Development Department Announcement of winners of VANOC’S digital storytelling contest: ”u-reduce, u-produce” Report Presentation was made of the winning entries from VANOC’s digital storytelling contest called “u-reduce, u-produce”, for British Columbia Youth. There were 20 entries and young people had been asked to provide clips for inventive ways to reduce their environmental impact. The jury had been impressed by the entries. Olympian and IOC member Frankie Fredericks introduced the Grand Prize winners, a video rap song called “Stop Hurting Our Planet”. He stated that the IOC was listening to the presenters and their concerns. That’s why the Youth Olympic Games had been created and he and others would be there as role models. Mr Fredericks stated that running had got him out of the slums—this showed the impact of sport in inspiring young people. 4.12. Sport Organizations: Shaping Sport and Driving a More Sustainable Future Mr Andres Botero-Phillipsbourne, IOC Member and IOC Sport and Environment Commission, Colombia Mr Botero-Phillipsbourne delivered a comprehensive analysis of how Colombia has utilised large sporting events and their related coordinating bodies to change attitudes regarding environmental sustainability. Given the opportunity to host the South American Games in 2006, the city of Medellin, Colombia began to integrate sport development and greener environmental programme. In the lead-up to the Games, Medellin instituted a plethora of environmental sustainability measures from more bicycle lanes to a prohibition on two-cycle motorcycles, which are a signifi cant contributor to emissions. The greatest technological change, and one which was a fi rst for a major sporting event, was to construct the Games Village around a substantial cable car system to allow easy transport of athletes and spectators, creating limited intra-city transport emissions. Mr Botero-Phillipsbourne used Medellin as an example of how sports events can be used to address sustainable development and closed his speech by prompting the IOC to address the current ecological crisis in the Amazon Rainforest. Ms Judith Conrad, Head of Department of Ethics & Development, National Olympic Committee, Switzerland Ms Conrad outlined measures that the Swiss Olympic Committee has undertaken to promote sustainability within Swiss national sports organisations. The emphasis of the discussion was on the “ethics” of sport and how the term ethics can transcend traditional conceptions and incorporate environmental practices. The essence of the Swiss strategy was to “foster sport” and Page 46 / 80
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8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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