8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

More documents

Recommendations

Info

<strong>8th</strong> World Conference on Sport and the Environment International Cooperation and Development Department Report It was also mentioned that the Olympic Eco Sport brand in Switzerland is applied to events and organisations that are sustainable. CSI Geneva was awarded based on its use of compostable food-ware and a public education scheme where clowns were used. Topic: Marketing and Communications by Mr David Stubbs, London 2012, Case Study: London 2012 Sustainability Partners Mr Stubbs stated that London 2012 had created a “Sustainability Partner” sponsorship category for a maximum of six companies to create exclusivity, which will help to reinforce and communicate the London 2012 sustainability agenda. This extra designation can be purchased for additional marketing rights. For instance, four Tier 1 domestic and 1 TOP Partner had signed up to create a “Sustainability Club” of fi ve companies, which can do the following: 1. Advocacy Group: advocate for stronger policies, including to government 2. Collaboration: business-to-business sharing of technologies and know-how 3. Forum for joint initiatives linked to the Games 4. Potential joint showcasing opportunities. The Sustainability Partner Initiative has changed the dynamic of sustainability within the LOCOG in three ways: 1. Sustainability is a revenue-driver 2. Reinforces wider Commercial Programme 3. Partner expectations also create additional pressure to deliver sustainability partner. According to Mr Stubbs, the challenge is: When you have new companies on board, it may take time to get results because they have to get the company working internally. So, you must control unrealistic expectations of early results. Discussion Question: Which TOP sponsor is involved? Answer: GE is the sponsor. Differentiation is to be noted between TOP Sponsors, who are the global sponsors, and the domestic partners who have marketing rights only in the host country. Strong performance allows for an overall marketing and branding of the event to help position leadership in this space. The key message With strong performance, internal and external marketing communications reinforce commitment, recognise success, and support leadership position. Topic: Sustainability Star Programme by Ms Ann Duffy, VANOC, Case Study: VANOC Sustainability Star Ms Duffy described the Sustainability Star programme, which was inspired by the 2010 Sponsor Sustainability Initiative, which will use an icon for corporate sponsors, government partners and VANOC to profi le Games-related activities and innovations that send the message of “sustainability Page 23 / 80
<strong>8th</strong> World Conference on Sport and the Environment International Cooperation and Development Department Report in action”. There is an application process where an innovation must be new to the Games, scale up a previous initiative, or involve a new collaboration. Topic: Inspirational Wrap-Up by Mr Adam Kreek, Gold Medallist in Men’s Rowing Eights, Canada Mr Kreek stated that the events we undertake—be they the Olympics or another—involve a great deal of preparation. While training, Mr Kreek thought about the VANOC mascots. Consequently, the team assigned spirit animals to the team members, such as cobra, polar bear or giraffe. One of the athletes was assigned the Snow Leopard spirit animal because the animal is rare and the athlete never showed up for practice. It was the case that the Flying Squirrel—a smaller athlete with less potential—always showed up to practice, while the leopard did not. When the time trial came, with the battle between the two athletes, the Flying Squirrel won the opportunity to be on the team. The lesson: Mr Kreek says that we all have opportunities within our grasp. We just need to reach for them. And this is the case with the SSET. He likes the UCI approach of “going beyond good intentions.” So, we must be “going beyond good intentions of setting up this plan for sustainability and implement it.” Mr Kreek admired how the US Navy centres its training on addressing what is in its sphere of control, rather than what is outside its control. Mr Kreek decided to do what he could do in his sphere of control on the sustainability front, and this was for the entire team to be carbon neutral for the Games. He raised the funds and the entire team went along with him. This involved a paradigm shift. And Mr Kreek had another paradigm shift during training when he was diagnosed with a herniated disk. So, instead of training, he focused on healing for three days a week. We also see a paradigm shift of practising sustainability. This is the lesson of “Inch by Inch”. According to Mr Kreek, in order to be faster than others, a rowing team must do three things: 1. Must be as strong as possible 2. Ensure that your stroke rate is as high as possible 3. Ensure the length of stroke is as long as possible. The focus of his team was to have a length of stroke one inch longer than its competitors. An inch may not seem that long, but adding them up during the length of the race is about 221 inches, which is about 1 second, which was the length of victory. The lesson is that each of us has the ability to contribute an inch and this will grow as our infl uence reaches others in society. Key Message Athlete perspective on exercising sphere of infl uence in sport and communities. Page 24 / 80
Page 1 and 2: 8th WORLD CONFERENCE ON SPORT AND T
Page 3 and 4: 8th World Conference on Sport and t
Page 7 and 8: 1.2. Message from the Chairman of t
Page 9 and 10: Report 1.4. Message from the CEO of
Page 11 and 12: 3. Programme of the Conference Sund
Page 13 and 14: Moderator: Dr Thomas Bach, Vice Pre
Page 17 and 18: CLOSING SESSION Where to From Here?
Page 19 and 20: Mr Matt Dolf, Assistant Director, A
Page 21 and 22: Sustainable Event Management includ
Page 23: Topic: Catering, Food and Beverage
Page 33 and 34: 4.5. A Dialogue on Climate Leadersh
Page 35 and 36: 4.6. Innovative Sports Facilities:
Page 37 and 38: Report Ecomagination has inspired G
Page 49 and 50: Report are diffi cult to develop. H
Page 51 and 52: Discussion 8th World Conference on
Page 53 and 54: Report their sustainability stories
Page 59 and 60: Report for integrity. However, you
Page 61 and 62: Report 2. International Sport Feder
Page 63 and 64: SAL. FIRST NAME LAST NAME COMPANY C
Page 75 and 76:
SAL. FIRST NAME LAST NAME COMPANY C
Page 77 and 78:
Page 79 and 80:
Page 81:
INTERNATIONAL OLYMPIC COMMITTEE CH
show all

8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

Create successful ePaper yourself

Delete template?

Save as template?