8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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8th World Conference on Sport and the Environment International Cooperation and Development Department Report PARALLEL SESSION D2 – ENGAGING BUSINESS Peak Performance: The Role of Corporate Sponsors and Suppliers in Accelerating Sustainability Corporate participation in the world of sport is essential. Companies supply goods and services essential to convening community and elite level sport and are important partners in funding local, national and international athletes, teams and events. This group of leaders provides perspectives on how to capitalize on the relationship between sport, business and sustainability to create enhanced value for all parties. Moderator: Tony Pigott, President and CEO, JWT Canada Speakers: Nicola Kettlitz, General Manager, Vancouver 2010 Olympic Project Team for Coca-Cola Ltd., Italy Brian Krieger, Director, 2010 Commerce Centre, BC Winter Games Secretariat, Canada David Parker, Vice President, Sustainability, Teck; Chair, 2010 Sponsor Sustainability Initiative (SSI), Canada Henry Stoch, Senior Manager, Corporate Responsibility & Sustainability Practice, Deloitte & Touche LLP, Canada LUNCHEON PRESENTATION Passion Drivers for Sport and Sustainability Unleashing the power of sport for change requires an understanding of why people care about sport and why sport fans are so passionate about their teams and athletes. Kim Smither and Simon Wardle from Octagon Worldwide, one of the world’s largest sport and entertainment marketing agencies, share key fi ndings from Octagon’s Passion Drivers research on what motivates local and global sports fans. They also describe new research being undertaken by Octagon on the emotions that drives people to take personal responsibility for making their community, and the world, a more sustainable place. Are the passions that drive sport fans similar to the passions that inspire people take action to reduce their environmental footprint? Is being a “fan” one of the keys to behaviour change? Can athletes infl uence their fans to care for the planet? This two part special session, including Olympic athletes look at where the emotional powers of sport and sustainability converge. Moderator: Anna van der Kamp, Project Director, Clean Air Champions; Olympic Silver Medalist (Rowing), Canada Speakers: Simon Wardle, Senior Vice President, Insights & Strategy, Octagon Worldwide, USA Kim Smither, Managing Director, Octagon Worldwide, Canada Athletes Panel: Yaping Deng, Member, IOC Sport & Environment Commission; Olympic Gold Medalist (Table Tennis), China Paul Gauthier, Paralympic Gold Medalist, (Boccia), Canada Rebecca “Beckie” Scott, Member, IOC Athletes Commission; Olympic Gold Medalist (Cross-Country Skiing), Canada Page 15 / 80
CLOSING SESSION Where to From Here? Conference Chair Lambis Nikolaou, Vice President, International Olympic Committee, Greece 8th World Conference on Sport and the Environment International Cooperation and Development Department Report Report from Rapporteur Team David Chernushenko, Founder, Living Lightly Project; Vice-Chair, National Round Table on the Environment and the Economy, Canada Recommendations of Way forward The Vancouver Declaration Lambis Nikolaou, Vice President, International Olympic Committee, Greece Closing Remarks John Furlong, CEO, Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC), Canada Lambis Nikolaou, Vice President, International Olympic Committee, Greece Page 16 / 80
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8th WORLD CONFERENCE ON SPORT AND THE ENVIRONMENT

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