Retail - METTLER TOLEDO

RetailSolutions for fresh produce merchandising7NewsSelf-service WeighingTime for Fresh ThinkingWeighing at the checkout or by self-service in the fresh foods section?With the introduction of new technologies and standards such as selfservicecheckouts and GS1 DataBar, market observers are forecasting areturn to strength of self-service weighing.If standards and technologies change, theprocesses change. It is expected that thefood retail industry will take the processesfor weighing loose goods at the cashregister to the test bench in the comingyears. Two developments are the essentialtriggers for the required status analysis offuture-proof current process models: theintroduction of the GS1 DataBar andauto mation initiatives at the checkout.Self-service creates awin-win situationThe GS1 DataBar is projected to havewidespread utility by 2014. The new barcodewill then exploit its strengths in themanagement of fresh products. In additionto a GTIN article identification, it willpermit the barcode integration of additionaldata, such as net weight or bestbefore date and supply the key for dataprotected,seamless tracking of the freshproducts from the producer to the consumer.Parallel to this, for the comingyears an increase in the degree of automationat the food retailing checkoutcounter is in order. Self-checkout solutions,self-scanning models, self-serviceregisters and scan tunnels for merchandisetracking will help prevent waitinglines at the checkout counter, acceleratepayment processes and achieve increasesin efficiency.More self-service as a win-win-situationfor customer and company. But: Theweighing at the checkout counter consequentlyends up applying brakes to rapidcheckout processes. The transfer of theweighing into the fruit and vegetable sectionbecomes the logical consequence ofUC-GTT-Msilver

TrendsInvestment decisions in self-service scales are made based on the added value that the devices offer. METTLER TOLEDO has identifiedseven topics that are to be assessed in advance of a purchasing decision.the desired faster, automated checkoutprocesses.The little differencesAs for counter scales, the following hasalso been true for some time in the selfservicesegment: Investments in newweighing technology are not just tied tothe core process of weighing. Purchasingdecisions are made based on the addedvalue that the devices offer. METTLERTOLEDO has identified seven topics thatare to be assessed in advance of an investmentdecision.Success factor – LoyaltyCustomer loyalty is the most importantguarantee for sustainable revenue growthin the fresh foods section. Purchasingmust be fun, appealing to the senses.Nothing may be allowed to disrupt this.The self-service scale can make its contributionto a pleasant purchasing experience.Self-service scales enable the customerto purchase in a very autonomousway. The customer enjoys immediateprice checking at the time of the purchasingdecision. Separate check weighers areunnecessary. Especially important: Operationthat is as simple as possible and"self-evident" in the sense that it can beunderstood right away by young and oldalike and also make it possible for thecustomer to easily master a large productrange.Success factor – ProfitabilityWhoever succeeds in reducing waste andcash register errors turns his two mostimportant adjusting knobs in the rightdirection for higher profitability in thefruit and vegetable section. Labeling standardsof the next generation bring aboutthe jump from the PLU product classificationto the individually unique article inthe fresh foods product range for stocktracking at the article level. This deeperlook at the product range over all stationsof the supply chain with exact PoS dataopens new perspectives for the retailer, theprocesses and supply chains as well ascontrolling stock management more efficientlyand precisely.Success factor –In-store experienceInnovative self-service solutions reach theheart and head of the customer. Theybring advisory competence to the scale,emotionally charge the purchasing experienceand provide for a relaxed, positivepurchasing atmosphere that prepares theground for additional purchasing impulses.Touchscreen scales with a large servicescreen can assume a dual function here– as a digital signage platform for the visualaccompaniment to the self-serviceshopping experience with large promotionalclips and display of sale price announcementsduring longer periods betweenoperation; and as a user interfaceand screen for the self-service scale as aninteractive information terminal. Selfservicetouchscreen scales can accompanythe weighing process as sales assistantsby maintaining information about nutritionalvalues, ingredients and allergensby simple one-touch action or providerecipe and preparation tips for printingand taking with you.Success factor –CompetitivenessApplications such as the METTLERTOLEDO Fresh Look Promoter, using thearticle-based cross-selling recommendations,impact the revenue-enhancingsales channels – both in the additionalrange of food products and, alternatively,in the range of non-food products. In thisway retailers today enjoy complete freedomto integrate their self-service scalesseamlessly into the in-store-digital marketingof their branches. In this way, spotsset up with the Fresh Look Promoter canalso be played on other screens and kiosksystems in the branches. Or you go thereverse route and incorporate the touchscreensof your self-service scales as adigital advertising space into your existingdigital signage solution, for your ownpromotions or as rented advertising spacefor suppliers and campaign partners.Success factor –Social responsibilityThe fresh food section is the perfect locationfor retailers to convincingly modelthe company sustainability strategy.METTLER TOLEDO self-service solutionskeep the required instruments ready tofulfill social responsibility as a companyand to tie the theme of sustainability intoa strategy of competitive brand differentiation– with energy-efficient technology,environmentally friendly labels and again in food safety quality thanks to opti-2 METTLER TOLEDO Retail News

mized risk management in stock trackingand tracing. In this way, the touchscreenscales of UC Evo Line today operate brilliant,power-saving LED backlight displaytechnology and utilize power-saving electronicsubassemblies. Also in the productrange: Bisphenol-A-free labels, to preventpotential health-dangers for employeesand customers, applied to a recyclablesubstrate and produced from FSC-certifiedwood products.Success factor – ResponsivenessThe availability of the weighing technologyis absolutely business-critical for selfservicefresh food sales. Disruptions oreven operating interruptions result insharp cuts in profits and are a nuisancefor the customers. Self-service scales aresusceptible to especially high requirementsfor availability and reliability ofthe scales because they are not subject toany ongoing checking by personnel. Preventativemaintenance that automaticallyand proactively signals announced operationalinterruptions is recommended.Such service and maintenance functionsalert the personnel when there are emptylabel reels, deteriorating print quality orfunctional disruptions. Ideally such serviceelements are a component of a customer-specificremote-maintenance concept,such as METTLER TOLEDO provideswith the InTouch SM Remote Services.These services support fault-preventiondevice monitoring and powerful remotediagnosis as well as rapid fault clearing ifthere are operational disturbances. Moreover,they serve as infrastructure for anefficient scale and equipment managementvia secure Internet connection.Down times can thereby be minimized,maintenance, repair and service costs arereduced.instead, investments in solutions tuned tocurrent requirements that offer the requiredflexibility and the security to utilizenew trends and developments asneeded and to convert them into marketleadingsolutions. For this METTLERTOLEDO offers weighing technologybased on open PC standards as well as awealth of Professional Services that accompanythe weighing solution over theentire life cycle and support the adaptationto changing market conditions andrequirements.More information about self-service weighingwith METTLER TOLEDO is available at:www.mt.com/retail-freshSuccess factor – AdaptabilityLong-term investment protection is enjoyedonly by those who decide on solutionsthat can flexibly keep pace with newtrends and market changes. Investmentprotection here also means: No expensiveand risk-laden overinvestments in technologythat is currently not yet needed,Success Factors• Loyalty• Profitability• In-store experience• Competitiveness• Social responsibility• Responsiveness• AdaptabilityMETTLER TOLEDO Retail News3

ProjectsMore Refined TastesMozart House of SalzburgAlluring marriage of convenience: The SPAR gourmet market, opened inSeptember 2011 in Mozart's birthplace, is luring its customers with topregional specialties of Salzburg. METTLER TOLEDO Fresh Look Promoteris directing the visual sales promotion of the fresh foods counter while aDIVA points to the checkout with the certain shot of extravagance with thecustomer…High-end branch under historic preservation protection: A well-ordered, modern market hasbeen designed within a sales area of only 120 sq. meters.Salzburg, Getreidegasse 9. Here, where in1756 Wolfgang Amadeus Mozart on thethird floor first came into the world, thesale of fine food has a long tradition. Evenin Wolferls lifetime, the specialty goodsbusiness of the Hagenauer family on theground floor was the prime address forfine foods. A tradition, which SPAR carrieson today at the historical location witha high-end range of culinary products –with bread specialties and the renownedSchoko gugelhupf of the 4-star chef fromFilzmoos, Johanna Maier, with a highpercentage from Anton Vogl, Hallein,from the oldest distillery of Austria or withbeer specialties of the Salzburg breweryDIE WEISSE. What SPAR has here is notfound in any supermarket. The customersexpect a first class range of products."Food to go" is in vogue now, particularly in inner city locations. At Mozart's birthplace,there are fresh snacks to go – from coffee-to-go to Tramezzini and warm Focaccia.A look at the musical scoreof sales promotionSPAR equipped the service counter of thehistorically preserved high-end GourmetMarket with two METTLER TOLEDOtouchscreen scales of the UC Evo Line.On the large customer screens of thescales, SPAR advertises the top specialtiesand exclusive house partners. Thevisual sales promotion is concentrated onimage cultivation and competitive differentiation;cross-selling recommendationsand sale pricing are excluded from thedisplays. "Regionality and uniquenessof the product range were the decisivefactors for which we installed the FreshLook Promoter as a stand-alone solu-4 METTLER TOLEDO Retail News

Mozart branch ceremonially opens (see left): Mag. Christoph Holzer, Managing DirectorSPAR Salzburg and Tyrol, Hans K. Reisch, Director of the Board SPAR Austria, Dr. JohannesHonsig-Erlenburg, President of the Mozarteum Foundation, Dr. Gerhard Drexel, Chairman ofthe Board SPAR Austria and Pres. KR Hans M. Reisch, Chairman of the Supervisory BoardSPAR Austria.tion," revealed Roman Maier, Retail TeamManager at METTLER TOLEDO Austria."At Mozarthaus we have a high degree ofconsistency in the advertising content.If adjustments to the product range arecalled for, such as for seasonal sales promotions,we handle the updating for SPARin the Fresh Look Promoter."DIVA at the checkoutSpace is scarce in the approximately120 square meter historically preservedGourmet Store. The investment decisionfor the checkout counter fell to a separateprice and weighing display with VCODisp,combined with a customer-specific specialinstallation of the DIVA scale, combinedwith a built-in scanner for weighingloose goods at the checkout. "This isnot new territory for us, because we havealready performed comparable installations,called City Kassen, in Kitzbuehelas well as at Kaerntnerstrasse in Vienna,"said Roman Maier.SPAR in Austria has a total of some5,000 METTLER TOLEDO scales inoperation. However, installations in theSPAR Gourmet Shops at Austria's primeaddresses repeatedly mark high points inthe many years of cooperation.Success Factors• Gourmet premium products in firstclass sales locations• Regionally distinctive exclusive productrange• Symbiosis of tradition and innovationin the store design• Digital signage for a high-end purchasingexperience, focus on brandcultivation and competitive differentiationWatch a video to learn more about visualmerchandising and Fresh Look Promoterwww.mt.com/retail-freshpromoterMETTLER TOLEDO Retail News5

Starting GridIn the Pole Position Behind the CounterLabelingThe paparazzi of the TV teams pitch their tents at the Hockenheimring racetrack forthe pending DTM final. Barely two kilometers away as the crow flies, the race hasalready been run: The METTLER TOLEDO Etica 4500 label printers are in the first rowof the starting grid during the reopening of the Globus Meisterbäckerei.Simple 3-touch control, up to 3,000 labels per reel, successful pilot installations in Roggentin and Dutenhofen – in this way Etica 4500secured the pole position in the Globus Meisterbäckerei (bakery) Hockenheim-Talhaus.It is peak season on this first day of sellingin the bakery of the Globus Meisterbäckereiin Hockenheim-Talhaus. In themeantime 17 Globus Meisterbäckereis,where fresh baking is done daily frommorning to evening, the customers canalmost peer over the shoulders of the masterbakers and their employees thanks tothe open layout. Only the extensive selfservicecounter separates them from theultramodern bakery, which – strictlyseparated – also is home to a gluten-freebakery. Large windows between showroomand production provide customerswith views into the neighboring pastryshop and into the pastry production area.Transparency experienced first hand.Labeling pit stopSufficient power for high speeds, as wellas the correct setup and a team in whicheach handle is situated moves the poleposition in the starting grid to withinreach. Not just on the adjacent Hockenheimring,also in the baking kitchen ofGlobus Meisterbäckerei. Deft hands packand label behind the self-service counter.Down from the baking sheet, fast andfresh in the self-service display window– in between, the pit stop of packing andlabeling. Whoever starts in the competitivebidding process knows: We are ona high speed track that provides for nobrakes. Whoever puts on the brakes loses.If the labeling takes too long, the provisionof the self-service counter comesto a standstill, while goods that are notyet packed back up in the bakery. In thefront, empty shelves, in the back, stillfresh baked goods by the caseload. Nothingwould be more fatal. Yesterdays rolls?Between baking kitchen and self-servicecounter, availability and reliability of thepacking and labeling equipment prove tobe absolutely critical to the business.Shooting stars with reserves"Hockenheim-Talhaus, after initial pilotinstallations in the Globus self-servicewarehouses of Rostock-Roggentin andDutenhofen, is the third Globus Meisterbäckerei,in which we are starting withour Etica 4500 label printer. In Hockenheimwe have installed six of the devicesfor bakery, pastry shop and ice cream production,"as METTLER TOLEDO Key Ac-6 METTLER TOLEDO Retail News

count Manager Hans Börner describes thestatus quo. Just the initial glance at thedevices reveals important positive pointsof the label printer, which the product designercan take credit for: The stainlesssteel housing is all business. A blessing forbakeries. No crevices and edges in whichfine flour dust can collect, the cleaningof the equipment is accordingly easy andconvenient. A metal cover also protectsinterfaces and connections from the penetrationof flour dust. A large transparentpolycarbonate flap dominates the rightside of the housing. "The idea behind itis simple: The employee should be ableto check at any time with a glance howmuch of a stock of labels he still has onthe reel. We did not want a black boxthat confronts the employee out of theclear blue sky with the message, "Pleasechange paper reel" – often when he subjectivelyfeels he has the least time forthis." A look at the inside shows off thereserves the Etica 4500 has at its disposal.Hans Börner: "We now put 3,000 labelson the large reel." A ballpark figure thatStefan Ernst Gaus of the Globus Meisterbäckereiconverts into everyday practice."One reel of labels is enough for us perdevice for approximately one and a halfdays. The interruptions for reel changeare therefore negligible" – and might becomeeven more infrequent in the future.METTLER TOLEDO is already testingthe use of an even thinner substrate withwhich the capacity per reel can increaseby another 10 to 20 percent.Optimization of the setupIn the course of the first pilot installationsin Roggentin and Dutenhofen and thestarting preparations for Hockenheim-Talhaus, the setup of the Etica label printeris optimized step by step and adapted tothe needs of the Globus Meisterbäckereis.On this point Yves Noailles, employee intechnical support at METTLER TOLEDO:"We have had a great deal of discussionwith the employees regarding their collectivedesires for improvement. The resultwas that we were able to further trimdown the user interface, that is, the selectionoptions on the touchscreen. Selectitem via the PLU, start label printing, endprinting. With this third step, everythingis now completed. Even label layouts canbe switched with just a touch. The trainingexpense is very manageable; even newemployees get up to speed with operationin very short order." Laminated paperprintouts with PLU lists to be updatedcontinually? With the Etica solution sucha thing is not necessary. Using the Matchcodesearch function, the employees canlook up and select the PLU directly on thelabeler. In order for this to go as quicklyas possible, the offered selection is limitedto product groups that are relevant onlyfor the department. Yves Noailles: "Thus,entering "P" plus "R" brings me in thebaked goods immediately to pretzel products,while in the pastry shop and with icecream this product group logically is noteven displayed to begin with."Photo finishUsually, for bread and rolls two lines areenough for recipe and contents; with thelabel fine print of pastry items, it getsto be even tighter. Hence, little room touse the label for additional informationbeyond the obligatory indications. "However,anyone who would not want to dowithout it can, linked with the PLU of theitem, store additional information aboutQR barcode on the label," reveals HansBörner and looks ahead: "We can assumethat Smart phones in the future will playan ever greater role in our purchasing. Weare just getting started. At this point it isprimarily still the young people who veryobviously are already integrating smartphones into their everyday life. However,QR codes might become more and morestandard for additional information."Know-howSuccess Factors• Simple user interface with 3-keyrapid service• 3,000 labels per reel, thus,minimal paper change• PLU match code search function• Future-proof with QR-codesupport• Bisphenol-free labelsAdditional info regarding the Etica4500 label printer is available at:www.mt.com/retail-eticaMETTLER TOLEDO in bakeries• Weighing technology for productionand sale of breadaccording to weight• Labeling and price marking• Titration for determination of pHvalue and acidityQuality assurance for sourdoughTemperature, pH-value and acidityare the parameters relevant tocontrol and check in quality assuranceduring the production ofsourdough baked goods. ExcessivepH values make the breadcrumbs less elastic, when there isunderacidification and overacidificationin the sourdough leaveningprocess, countermeasures needto be initiated. For this purpose,METTLER TOLEDO markets a comprehensiverange of titrators fordetermining pH value and acidity.Ideally suited for high-mobility usein damp work environments: Portablemeasurement instrumentsfrom the SevenGo series with IP67protection.Additional info on titration and pHmeasurementis available at:www.mt.com/titrationwww.mt.com/pHMETTLER TOLEDO Retail News7

Animated Pictures in the NetworkFind METTLER TOLEDO on Social MediaA film says more than a thousand words: See the latest weighing technologyand visual merchandising in action in the newly created YouTubechannel from METTLER TOLEDO Retail.How is it incorporated into shop concepts?How does visual merchandising on the scale look in practice? How simplydoes touchscreen operation work? What is difficult to formulate into wordsis immediately evident in the film. In our YouTube channel, we have puttogether exciting application examples and useful additional informationabout retail weighing technology. All it takes is a click. For a direct line toMETTLER TOLEDO, visit us also on the main social media platforms.This link takes you directlyto our retail videos:www.youtube.com/mtretailMoreover, METTLER TOLEDO is represented on the followingsocial media portals:Become a fan on Facebook:facebook.com/mettlertoledoFollow us on Twitter:twitter.com/MT_RetailLink to us on LinkedIn:linkedin.com/company/mettler-toledo-international-incMettler-Toledo (Albstadt) GmbHUnter dem Malesfelsen 3472458 Albstadt/EbingenPhone: +49 (7431) 140Fax: +49 (7431) 300Global MarCom Switzerlandwww.mt.com/retailFor more information