Accenture_Technology_Vision_2014

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TREND 2: FROM WORKFORCE TO CROWDSOURCE36Taking innovationoff its leashInnovation is now at or near the top of the C-suite agendain every organization. But it remains difficult to execute—difficult to scale up and to ramp up fast, and hard toensure that the results are of the quality expected. Yetinnovation is happening organically everywhere, whetherbusiness leaders are aware of it or not; communities ofshared interest have formed or are forming around almostevery product, service, or idea that can be imagined.There are new platforms, such as Spigit, that canhelp to propel the innovation process quickly andeffectively. Another example is TopCoder, a mechanismfor running computer-programming competitions. Suchplatforms capitalize on the very human urges to create,solve problems, and pursue knowledge. Many peopleare powerfully energized by the idea of developinginnovations that solve big, intractable problems. The zealof those working on the Human Genome Project, anambitious undertaking to fully map the human genome,is ample evidence of that.Organizations can’t depend solely on existing oremerging innovation solutions. They should be willing tocreate comparable platforms and communities. Roughlya decade ago, pharmaceutical company Eli Lilly spunoff InnoCentive, an innovation exchange that now hasmore than 300,000 registered problem solvers from 200countries. Essentially, the company marries this expandedworkforce to cloud-based technology to solve problemsposed by customers. Winners receive substantial cashprizes. To date, more than 1,500 awards have beengiven, with the size of the award ranging from $5,000to more than $1 million, based on the complexity of theproblem and nature of the challenge. 8Similarly, companies such as Facebook and Twitter areleveraging the intellect and energy of the crowdsource byusing application-programming interfaces to open up theirplatforms to the development community at large. Thisopen approach encourages individual developers andcompanies to innovate and create products that solveproblems and issues that might never surface in theinteractions of those companies’ conventional workforces.The open approach not only motivates the users of theplatforms; it creates substantial additional value for theplatform and subsequently for the platform owner itself.#techvision<strong>2014</strong>
TREND 2: FROM WORKFORCE TO CROWDSOURCEFast-tracking productdevelopmentThe open-source community is the original expandedworkforce—the trailblazers, united by ideas and interests,who helped write the rules and define the tools forfreeform ways of developing software. Collectively,these impassioned individuals make up a global armyof developers who are creating and improving freesoftware, bringing worldwide benefits server by server,device by device, for free.This expanded workforce has touched every organizationin some way. Witness the widespread use of two outputsof open-source projects: Hadoop and Linux. The first isthe engine that is powering the Big Data era; the secondis the kernel operating system embedded in 23 percentof installed enterprise servers, over 80 percent ofsmartphones shipped, and countless other systemsranging from embedded sensors to supercomputers. 9It can be argued that the open-source movement haschanged the face of software development just as muchas the move from punch cards to hard disks did. Opensourceinitiatives are foundational for companies suchas Yahoo and Google. Android is based on Linux; it isprojected to constitute nearly half of all mobile operatingsystems (smartphones and tablets) by 2017. 10Nowadays, the largest technology players all havesignificant roles in open-source development. Companiesincluding IBM, Microsoft, and Oracle—once stronglyopposed to all things open-source—are official, vital,and prolific contributors to the open-source community.The open-source paradigm has now moved to hardwaredevelopment, as seen with Facebook’s Open ComputeProject and Hewlett-Packard’s Pathfinder InnovationEcosystem Solutions initiatives. But it shouldn’t belimited to just tech companies. Businesses of all kindsshould engage in these open-source communities. Bycontributing ideas, time, and code, companies help setthe overall direction of product development, allowingthem to leverage not just software that is free butsoftware that targets their specific needs and problems.Software is also just one example of using the expandedworkforce for product development. From smart watchesto smart vehicles, the expanded workforce is beingemployed by bold companies to energize their product37ACCENTURE TECHNOLOGY VISION <strong>2014</strong>
Page 1 and 2: Accenture Technology Vision 2014Eve
Page 3 and 4: FOREWORDForewordWhen we declared
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CONCLUSION98#techvision2014
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RESEARCH METHODOLOGY102RESEARCH MET
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NOTES1088“Build Your Business Cas
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NOTES1107“How the Bible and YouTu
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