Project Title: Toymart eCommerce Website Group 4 - Home

2 Website design2.1.1. Design of the virtual business1) Toymart is one of the leading toy stores in Trinidad and Tobago. The main product lineof Toymart Trinidad is specifically, as its name suggests toys. It is a fairly open market toall ages of customers, since the various products appeal to children and adults of all ages.The market for toys is also a low risk market not only because of the constant need fornew and improved toys, but especially around the Christmas period where the company isat its peak period. There are a number of various categories of products (toys) that arebroken up within the company. The segmentation of these various products helps tocategorize their target market. It helps them in making what specific marketing or e-commerce advertising should be taken, and to whom. These categories include;Products Examples Of Products Approximate Number ofProduct TitlesAction Figures Spiderman, Batman, G.I. Joe 15Arts and crafts Face Paints, Sticker Books 14Board Games + Puzzles Monopoly, Chess, Checkers 7Dolls + Stuffed Animals Barbie, Bratz, Angry Birds 11Videos Games Needs for Speed, Family Feud 9Baby Products Car Seats, Strollers, Cribs 11Outdoor Play sets Swing sets, Sandboxes 16Electronic Toys Nintendo, PlayStation 10Vehicles and Remote Cars, Planes, Helicopters 7ControlsEducational (Learning Toys) Fisher Price, Leap Frog 9Party Supplies Balloons, Character Piñatas 719 | P a g e