Project Title: Toymart eCommerce Website Group 4 - Home

PromotionToymart employs a wide range of marketing tools and strategies to promote their business andproducts to the general public. These include: the business’s main website, its Facebook page,media advertising through radio, television and local newspapers and through word of mouthfrom satisfied existing customers.Toymart’s major competitorsIsland HobbiesFunaticsKnowledge ZoneThese toy stores sell similar products to that of Toymart.E-commerce rationale:Toymart is one of the leading toy stores in Trinidad and Tobago. As the country expands, newcompanies would enter the market place, which causes competition amongst these businesseswhich compel businesses such as this one, to stay competitive to stay ahead of its rivals by theuse of internet and technology to help maintain and expand their customer base. Ecommerceoffers several advantages to customers and companies including improvement of productivity,customer satisfaction and general overall productivity. In order for Toymart to rise above theircompetitors and have an increased competitive advantage, it is essential that this businessincorporate Ecommerce functionalities into their website.Benefits of Ecommerce to Toymart are: Boosting Brands and Product AwarenessA web site containing your business means that there is a wider scope of consumers that can beattained. Toymart will be able to assist in increasing your company’s promotion of variousproducts by reaching out to new business markets and showing your web site to them. This will7 | P a g e