Project Title: Toymart eCommerce Website Group 4 - Home

2.1.2. E-Commerce Critique and RecommendationsThe website for Toy Mart Stores lacks some of the fundamental e-commerce features. Firstly, themain customer activity includes browsing through the various categories of products. However,on further notice by clicking on the product to view items, this sends directly a link to theirOfficial Facebook Page. Their Facebook page also has very limited information and pictures oftheir products. Secondly, there is no activity that enables users to purchase items on the website.There are no information and features of the products available. Furthermore, there is noinformation whether there is still stock of the items available for purchase in the stores. Underthe Promotions section, the last updated promotion is stated at April 3 rd , 2012. Clearly the site isnot being properly maintained and updated. From this observation alone, users may not trust thevalidity and usefulness of the website. This can decrease the customer interest in the companyand in the long run, not be seen as a professional firm, in which clients may lose trust in thebusiness itself. The layout of the website is very user friendly. In terms of information beingprovided on the website about the company and its terms of conditions, Toymart seems to have avery professional and detailed outline. A Facebook link is directly available on the upper righthand corner of the website, which allows users to like the page and gain access to it. There arealso application forms available for various services (Discount programs) provided on thewebsite. This is readily available for download. However, there is no online form that users cansimply submit their form directly to the company. Instead, users need to print out the form andmail or e-mail the form to the company. There also exists a location tab providing all details ofthe various branches throughout the country, and all contact specifics. Not available is a searchbar which is imperative in any website.As a result of the observations mentioned above, we recommend the following:a) Firstly and most basic, the website should include a ‘search bar’ for the accessibility ofinformation that the customer intends to find.b) More product information should be included within the website. These should beseparated into the various categories stated before, and should include pictures of theproduct, its price, and various specifications/descriptions that may useful to the customer.23 | P a g e