Project Title: Toymart eCommerce Website Group 4 - Home

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3 Computer (high-fidelity) prototypeDesign ReviewThe development of this website was constant and the data from the usability testing were usedto refine the deign choices.Data Collection Methods1) The first data collection method was the Usability testing. This was carried out in theUsability lab located in Frank Stockdale in UWI. The lab consisted of equipment that wasused to observe the user while they performed specific tasks given to them prepared byour group. The equipment were screen video capturing software, visual and audiorecording setup and behavioural software, which allowed our group to observe the userwhile he/she were completing the tasks and their facial expressions involved in doing so.2) The second data collection method was the Heuristic Checklist. This was used to getfeedback on the level of agreement of the users on using <strong>Toymart</strong>’s website. This methodconsisted of several areas of the website, which included:UsabilityFunctionalityOverall impressionEmotion-oriented designInstructions given to users for the usability testing:The tasks were to be performed in the order given. Two users were observed for the usabilitytesting. If the task could not be completed, simply state that out loud and move on to the nexttask. A task must be completed before moving on to another task, that is, not more than one taskwas allowed to be done at the same time. They were encouraged to voice their thoughts out loudwherever they had any confusion/frustration with the website. Before beginning a task, they wererequired to state aloud the task they were starting and then proceed to doing it.Usability tasks list:1. Find the price of “Fun Years Radio Control ATV”.2. Find the phone number of the Arima Branch.32 | P a g e
3. Find the opening hours of the San Fernando Branch.4. What is the minimum number of items that must be purchased in order to qualify for theBaby Registry?5. Name the ongoing promotion.6. List 2 items from the Baby Registry List.7. Get the amount of categories available in the toys section.8. Get the height of the Harley Quinn Statue.9. What is the first line of <strong>Toymart</strong>’s Philosophy?10. How many terms and conditions do they have stated and list the heading of the secondstatement.Results of tasks for user 1:1. Price of “Fun Years Radio Control ATV” is $39.99.2. Arima (868) 664-94953. San Fernando Mon-Sat 9am-5pm4. 10 or more items must be purchased to qualify5. Ongoing promotion Beary Beary Big Plush 50% sale6. Two items are clothing (socks, shoes etc.) & Gear (Stroller, Car Seat etc.)7. 10 categories8. Harley Quinn app 7.1 “high*4.5” wide *3.75” deep9. Children learn more when they are having fun10. There are 15 terms and condition, second term and condition is CopyrightObservations made on user 1:Task 1 => no problems encountered.Task 2 => no problems encountered.Task 3 => no problems encountered.Task 4 => no problems encountered.Task 5 => no problems encountered.Task 6 => no problems encountered.Task 7 => no problems encountered.Task 8 => no problems encountered.33 | P a g e
Page 6 and 7: PlaceToymart’s Head office is wel
Page 10 and 11: Software and Interface Experience:I
Page 12 and 13: User CA mother of two small childre
Page 14 and 15: shopping cart to hold items the use
Page 16 and 17: Event check- current Toymart events
Page 18 and 19: Opportunities:1) once online regist
Page 20 and 21: Bikes, Scooters and Riding Bikes, R
Page 22 and 23: sign up for a newsletter, in which
Page 24 and 25: c) The main purpose of a website is
Page 26 and 27: 4. No other searches would be neces
Page 28 and 29: Categorizing the toys, placing the
Page 30 and 31: The banner was removed fromall of t
Page 34 and 35: Task 9 => no problems encountered.T
Page 36 and 37: Results of tasks for user 2:1. $39.
Page 38 and 39: 38 | P a g e
Page 40 and 41: User 2: User 2 performed task 1 suc
Page 42 and 43: User 2 screenshot performing task 5
Page 44 and 45: Comparison of both users:User 1 res
Page 46 and 47: User 1Task # Time taken(sec) Succes
Page 48 and 49: Bar graph for user 2:Time taken(sec
Page 50 and 51: Order pageConfirmation page50 | P a
Page 52: It was also suggested that we shoul

Project Title: Toymart eCommerce Website Group 4 - Home

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