Project Title: Toymart eCommerce Website Group 4 - Home

2) Product SourceIt must be noted that the company is a retail distributor of toys, and do not manufacture thesetoys. The brands of toys are foreign based are mostly comes from the United States. Hence, theproducts would not be produced by the same people who maintain the web site.3) Target AudienceThe target audience for the website is:a) Adults – The main decision makers and purchasers mainly come down to the parents,grandparents etc. in what they want their children exposed to. Although children may usethe website, for purchasing it is the responsibility of the adults. For instance, baby itemswould be purchased by the adults. The website needs to bring a perspective to the adultsto instill in their minds that what they need, whether it be baby items, gifts for children,young adults etc, the company has it, and it can be view on the website.b) Children – Early teens are also the target audience. As technology and e-commerceexpands, the younger generations are the ones being kept in the know. In terms ofplaystations, remote controlled products, collectibles etc, this would mostly appeal tothese young adults. The website, especially for this segment, needs to show that there is avast variety of products, and that they can view each category.4) Affiliate / MembershipThe website does provide membership to its customers, in which these members would begranted with points, each time they purchase. They will be provided with a card for in storepurchases, however for online purchases, each member should be able to punch in a code fromthe card before purchasing online. Members therefore, on this points system, gain access toparticular discounts, and apply for free delivery to their homes. Also, members would be able to21 | P a g e