The CEE Chemicals Sector - Roland Berger

4Not to forget commodities – With fulfillment of keysuccess criteria CEE companies can competeCommodity success criteria by CEE Chemical Industry 1)Success criteria Fulfillment 1)Strength in domestic marketHigh production efficiencyEconomies of ScaleStrong customer relationUsage of marketing toolsOffer of value servicesComments• In the recent past the ChemicalIndustry has identified the rightissues• The Chemical Industry alreadytackled many success factors• Also, customers will becomemore professional in theirdemands and purchaseaccordingly• Therefore, further improvementis possible and needed1) Fulfillment of CEE Chemicals Industry in generalSource: Roland Berger Strategy ConsultantsDocument number 21