The CEE Chemicals Sector - Roland Berger

5To sustain success gained competitiveness has tobe levered with strategic developmentStrategic consolidationReshaping of product portfolio• Regional champions with strong financialpositions should try to drive consolidation• The Chemicals Industry is very fragmentedin CEE, leaving interesting targets in themarket• Western players will stay away• Establishment of reliablelong-term partnerships in thedomestic market– either along the value chain or– with competitor for distribution, etc.• Cross-country partnershipsSelective partnershipsStrategicdevelopmentoptions in chemicalsin CEE• Dependency of commodities crucial for theCEE Chemical Industry• Evaluation of vertical moves in the valuechain to increase margins and reduce rawmaterial dependency• Organization and processesneeds to be reshaped• Technological efficiency measures have tobe employed in depth• Marketing/Sales experience of Westerners tobe benchmarked and implementedOperational ExcellenceSource: Roland Berger Strategy ConsultantsDocument number 26