BS Thesis In Business Administration Methods of Product - Skemman

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Methods of Product and Service Promotion in Social Network Websites Demonstrated with an Example of VK.com Website Anna Rozenblit Final project towards a BS degree in Business Administration Instructor: Þóra Christiansen, adjunct Faculty of Business Administration School of Social Science University of Iceland June 2012
Methods of Product and Service Promotion in Social Network Websites Demonstrated with an Example of VK.com Website. This thesis is a 12 credit final project towards a BS degree in Business Administration at the School of Social Science at the University of Iceland. © 2012 Anna Rozenblit The thesis may not be reproduced elsewhere without the permission of the author. Printed by Háskólaprent Reykjavík, 2012 3
Page 1: BS Thesis In Business Administratio
Page 5 and 6: Abstract The purpose of the current
Page 7 and 8: List of Tables Table 1. Metrics of
Page 9 and 10: looking to do business in the forme
Page 11 and 12: 2 Characteristics of Internet servi
Page 13 and 14: newspapers, television and radio. T
Page 15 and 16: approaches for correct brand positi
Page 17 and 18: 1. The use of special Banner Exchan
Page 19 and 20: One of the oldest ways of advertisi
Page 21 and 22: Common and even traditional informa
Page 23 and 24: Evaluating the effectiveness of ind
Page 25 and 26: Table 1. Metrics of online advertis
Page 27 and 28: At each of these stages, we select
Page 29 and 30: � Number of hits. The ad impressi
Page 31 and 32: � set no store by it a or not not
Page 33 and 34: applied. The high click frequency m
Page 35 and 36: where SF - site frequency; V - numb
Page 37 and 38: V - number of visits. 5. Action. Af
Page 39 and 40: � The cost per order (CPO) is the
Page 41 and 42: Some advertising systems are able t
Page 43 and 44: sequentially. The set depends on th
Page 45 and 46: areas should be considered in most
Page 47 and 48: In conclusion can be said that the
Page 49 and 50: (which is mainly represented in the
Page 51 and 52: provides a space for the content gl
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� photographs and videos with the
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� Ciba Vision - a manufacturer of
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system Aosept Plus (1 item name) Ac
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Currently, CTR is the main criterio
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The real number of impressions can
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the proposed activities to improve
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“In particular, the social networ
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http://www.marketingpilgrim.com/201
Page 69:
Surmanek, J. (1996). Media planning
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BS Thesis In Business Administration Methods of Product - Skemman

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