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BS Thesis In Business Administration Methods of Product - Skemman

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List <strong>of</strong> Tables<br />

Table 1. Metrics <strong>of</strong> online advertising effectiveness. ....................................................... 25<br />

Table 2. Effectiveness metrics at the stages when internet users engage with<br />

advertising information. ....................................................................................... 27<br />

Table 3. Assortment <strong>of</strong> the online store Ochk<strong>of</strong>f. ............................................................ 55<br />

Table 4. The stages <strong>of</strong> user interaction with advertising. ................................................ 58<br />

Table 5. Ochk<strong>of</strong>f.net effectiveness evaluation over a period <strong>of</strong> one week at the<br />

stages when internet users engage with advertising information. ..................... 59<br />

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