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Programs / 0123Executive Development ProgramThe history of executive education at <strong>Tsinghua</strong> University can be tracedback to 1981, when the Department of Economics and Management, thepredecessor of the School of Economics and Management, set up apioneer management program for leaders of major SOE across thecountry. From then on, the School has led managers to advance with thetransition and globalization process in the world’s most dynamiceconomic system, resulting in the school enjoying high prestige onintellectual innovation and practical faith both among academic circlesand the business society. To better meet the demand of business leadersin the era of globalization and Internet, <strong>SEM</strong> partnered with HarvardBusiness School in executive education in 2001, with the strong supportfrom the alliance of other leading academic, government and businessinstitutions. The school has created an unrivaled business education andknowledge network in China and in Asia with its more than 60 executiveand customized programs and a leading faculty. With the state-of-the-artfacilities in China, the Executive Education Center offers leading-edgeeducation solutions to more than 5000 executives annually, enabling themto further develop into well-informed, thoughtful and efficient businessleaders with vision and skills.Leading FacultyCore faculties who teach in the executive education programs are prestigious.No matter which discipline they come from, they all have acquired professionaleducation from famous academic institutions all over the world, and remainclose to business administration practice through their relationships withbusiness and industry leaders. Therefore, they can leverage their researchand expertise to generate new knowledge and concepts, which actually shapesthe practice of management in China.Other highly accomplished professional specialists in the business society alsojoin the faculty to further enrich the learning experience of the participants in ourvarious programs. Combining them with the outstanding faculty of the school, ourprograms expose participants to perspectives and challenge their thinking onmultiple levels.Diversity of the Participants<strong>SEM</strong>’s Executive Education Programs attracts outstanding participants fromdiversified industries, regions, and backgrounds. Participants typicallyinclude a culturally diversified group of managers- from state-ownedenterprises, private-owned businesses and multinational companies. Theyhave various industry backgrounds such as manufacturing, high technology,finance, real estate and trade from all over the country and the world.Interaction with this community of business leaders stimulates the thinkingand enriches the learning experience of all participants who havedemonstrated capabilities and proven leadership potential from variousindustries and regions.Learning EnvironmentThe Executive Education Center just moved into the new Shunde Building,the state-of-the-art educational facility on the campus of <strong>Tsinghua</strong>. The mainexecutive programs, as well as the administrative offices, are housed there.The building provides amphitheaters, classrooms, conference halls and library,all networked with sophisticated computer technology.In addition to classroom experience, the participants have the opportunity to meetthe most prestigious genius in and beyond the university, those who through theirremarkable initiatives, change the way people perceive the world. There areabundant opportunities for participants to participate activities and events on andoff campus, to share ideas that lead to the changes in the future.ProgramsCustomized Program<strong>Tsinghua</strong> <strong>SEM</strong> works closely with leading companies in developingcustomized education programs that help in creating competitiveadvantages for their organizations. These programs are tailored toeach company’s complex business environment, organizationalchallenges and competitive strategy, and designed to helpcommunicate the knowledge and insight gained by participants forapplication throughout their organizations, so that they can advancewith strategic directions and with better implementation capabilities.International Collaboration Programs<strong>Tsinghua</strong>-CEIBS-HBS: Senior Executive Program for China<strong>Tsinghua</strong> - IFM -HEC Pairs: Advanced Management Program inFashion & Luxury<strong>Tsinghua</strong>-Babson: Entrepreneurial Strategies for Innovation andGrowth at Large CompaniesGeneral Management ProgramsIntensive Business Administration Program (Full-time study)Condensed Business Administration Program for Senior ExecutivesExecutive Development ProgramHIPO ProgramCEO ProgramsCEO Leadership ProgramsBuilding Excellent LeadershipTaoism for Strategic AdvantageCEO Seminar SeriesFinance seminar for CEO&CFOEnterprise ForumManagement Innovation: New Opportunity for EnterpriseDevelopmentGlobal Strategy for Chinese EnterpriseOutstanding Organization Development ProgramsHarmonious LeadershipOrganization Culture ManagementBuilding Healthy OrganizationBuilding Learning OrganizationMarketing ProgramsProgram for Marketing ManagersMarketing cases studyDifferentiation Market positioning StrategyProduct Innovation StrategySpecialized ProgramsAsia Culture-Based Enterprise Resource PlanningEnterprise Project Management: From Strategy to ImplementationHow Non-Market Factors Impact Competitive StrategyBuilding Corporate Training SystemInternational Executive ProgramsUnderstanding China, Navigating DynamicsGoing Global: Fostering Chinese Enterprises’ MultinationalStrategies23
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