Spring 2007 Issue - NIU College of Business - Northern Illinois ...

ecognition to help others less fortunate.He put his action, time, and money intogiving back.You have a chance tochange the world.Inspire peopleto do things otherswouldn’t do. – RLIn 1989 during the height of his footballcareer, Lott founded All Stars HelpingKids (www.allstarshelpingkids.com/), acharity organization dedicated to raisingfunds in support of exceptional programsand services that help disadvantagedchildren in the San Francisco Bay area.Since its founding, All Stars HelpingKids has raised millions of dollars forprograms that include, among others:• The Eastside College PreparatorySchool in East Palo Alto, California,which prepares minority students forcollege.• The Martin Luther King, Jr. ResearchInstitute, based at Stanford University,whose mission is to assemble anddisseminate, in both electronicand print form, the world’s mostcomprehensive body of informationregarding the use of nonviolentstrategies to achieve social justicegoals.• The Shelter Network, San Mateo County’s primary provider of housing and services for homeless children andadults.• UCSF Children’s Hospital All Stars Technology Room and Garden, where hundreds of sick children and theirfamilies receive comfort and escape from the often heart-wrenching reality of a serious childhood illness.• Young Life, a national organization providing hope and assistance to adolescents and young adults in the midst ofsevere economic, physical, or emotional hardships.Talk about impact.Whether in the form of a “woo” hit or a program that fundamentally changes the direction of a person’s life, making animpact is surely part of the Ronnie Lott brand. And that carries over into the business arena, as well. | NIU College of Business www.cob.niu.eduWhere the Classroom Meets the Business World