Logo Standardization Guidelines - McMurry University

IntroductionWelcome to McMurry University’s Identity GuidelinesMcMurry University strives to present a clear and consistent image to the public that will embodyits mission and values. It is our goal that through consistency, McMurry’s logo and publications willrepresent the University with distinction and uphold its high reputation. To achieve this standardof excellence, the McMurry University Identity Guidelines were compiled to assist those usingMcMurry logos, colors and templates. Your participation in properly communicating our messageand image is very important to our continued success.The University Relations Department isresponsible for facilitating compliancewith the guidelines set forth in thisdocument. These guidelines are a productof the Integrated Marketing Committee,which was created by Dr. Russell and iscomprised of various faculty and staff.If you have questions or need help withany of the guidelines or files mentionedin this documents, please contact:Mallory EdensUniversity Relations(325) 793-4614Box 938 McMurry StationAbilene, Texas 79697edens.mallory@mcm.eduOfficial McMurry LogosMcMurry Block . . . . . . . . . . . . . . . . . P A G E 3Horizontal Logo . . . . . . . . . . . . . . . . P A G E 3Alternate Logos .. . . . . . . . . . . . . . . . . . . P A G E 4Special Events/Campaign Logos. . . . . . . . . . . P A G E 4Official SealsPresidential. . . . . . . . . . . . . . . . . . . P A G E 5Academic. . . . . . . . . . . . . . . . . . . . P A G E 5Official Tagline . . . . . . . . . . . . . P A G E 6Official Colors and Fonts . . . . . . P A G E 6Official CorrespondenceAddress . . . . . . . . . . . . . . . . . . . . P A G E 7Nametag and Business Cards .. . . . . . . . . P A G E 7Fax and Memo Cover Sheets . . . . . . . . . . P A G E 7Letterhead .. . . . . . . . . . . . . . . . . . P A G E 7Brochures . . . . . . . . . . . . . . . . . . . P A G E 8Newsletters . . . . . . . . . . . . . . . . . . P A G E 8Powerpoint . . . . . . . . . . . . . . . . . . P A G E 8McMurry University’s Identity Guidelines P A G E 2