Logo Standardization Guidelines - McMurry University

I d e n t i t y G u i d e l i n e sM C M U R R Y U N I V E R S I T Y

IntroductionWelcome to McMurry University’s Identity GuidelinesMcMurry University strives to present a clear and consistent image to the public that will embodyits mission and values. It is our goal that through consistency, McMurry’s logo and publications willrepresent the University with distinction and uphold its high reputation. To achieve this standardof excellence, the McMurry University Identity Guidelines were compiled to assist those usingMcMurry logos, colors and templates. Your participation in properly communicating our messageand image is very important to our continued success.The University Relations Department isresponsible for facilitating compliancewith the guidelines set forth in thisdocument. These guidelines are a productof the Integrated Marketing Committee,which was created by Dr. Russell and iscomprised of various faculty and staff.If you have questions or need help withany of the guidelines or files mentionedin this documents, please contact:Mallory EdensUniversity Relations(325) 793-4614Box 938 McMurry StationAbilene, Texas 79697edens.mallory@mcm.eduOfficial McMurry LogosMcMurry Block . . . . . . . . . . . . . . . . . P A G E 3Horizontal Logo . . . . . . . . . . . . . . . . P A G E 3Alternate Logos .. . . . . . . . . . . . . . . . . . . P A G E 4Special Events/Campaign Logos. . . . . . . . . . . P A G E 4Official SealsPresidential. . . . . . . . . . . . . . . . . . . P A G E 5Academic. . . . . . . . . . . . . . . . . . . . P A G E 5Official Tagline . . . . . . . . . . . . . P A G E 6Official Colors and Fonts . . . . . . P A G E 6Official CorrespondenceAddress . . . . . . . . . . . . . . . . . . . . P A G E 7Nametag and Business Cards .. . . . . . . . . P A G E 7Fax and Memo Cover Sheets . . . . . . . . . . P A G E 7Letterhead .. . . . . . . . . . . . . . . . . . P A G E 7Brochures . . . . . . . . . . . . . . . . . . . P A G E 8Newsletters . . . . . . . . . . . . . . . . . . P A G E 8Powerpoint . . . . . . . . . . . . . . . . . . P A G E 8McMurry University’s Identity Guidelines P A G E 2

Official McMurry LogosThe official University logo is the McM Block. An alternative to the Block is the HorizontalLogo. The Block, Horizontal Logo or logo found on the next page must appear on all Universitypublications. See page 9 for information about obtaining these files. Please adhere to the followingguidelines when using the Block:A) The McM Block can only be printed in either maroon and white or black and white.B) The McM Block cannot be inversed.C) The McM Block cannot be manipulated in any way.D) The integrity of the “block look” must remain, even if the logo is put on a background that matchesthe block’s color. To do this, add a white border around the logo.The Horizontal Logo must adhere to guidelines A, B and C above:McMurry University’s Identity Guidelines P A G E 3

Official McMurry Logos, cont’dAlternate LogoOriginally designed as the athletic logo in 2009, the logos below have been approved for use in allpublications. This logo may be used in place of the block logo. See page 9 for information aboutobtaining these files as seen here (athletic version). For different color combinations or to changethe word beneath the logo to fit your needs, please contact Mallory Edens at x4614.McMurry University no longer uses the indian head logo (right) to represent itsathletics program.Special Events/Campaign LogosFrom time to time, special logos may be developed for fundraising or other specialpurposes. This logo can be used in place of the Block on campaign-specific marketingmaterials. See page 9 for information about obtaining this file.McMurry University’s Identity Guidelines P A G E 4

Official SealsOfficial SealMcMurry uses one official copyrighted seal. The official seal’s use is reservedfor presidential documents or documents of institution and legal importance.The documents include diplomas, certificates, flags and official transcripts.Use of the official seal is not permitted without written authorization fromthe University Relations Department. A copy of the seal will be provided afterapproval is authorized.Official School SealsMcMurry University’s Academic Schools have official seals. Seals should be used in black and whiteor full color only. See page 9 for information about obtaining these files.McMurry University’s Identity Guidelines P A G E 5

Official Correspondence, cont’dBrochures/NewslettersA brochure and newsletter template is available for your customization in Microsoft Publisher. Bothare designed without graphics that extend to the edge in order to be printed off your office computer.See page 9 for information about obtaining these files.BrochureNewsletterPowerpoint TemplatesA variety of PowerPoint backgrounds are available for your use. A generic McMurry looped slideshow is also available to run before presentations. See page 9 for information about obtaining thesefiles.McMurry University’s Identity Guidelines P A G E 8

File AccessFiles mentioned in these guidelines can be found on the ‘T’ drive, in the Identity Guidelines folder,and are organized according to the following:If a special event or campaign is in progress, those logos will be made available in the IdentityGuidelines folder as well.McMurry University’s Identity Guidelines P A G E 9