ANNUAL REPORT

Income Statement Highlights
Total net Revenues
Italy
Spain
Operating Profit (4)
Italy
Spain
Group Operating Profit (EBIT) (4)
Profit before Tax and Minority Interest
Group net Profit
Financial Highlights
Net Invested Capital (4)
Total net Shareholders’ Equity
Net Group Shareholders’ Equity
Minority Shareholders’ Equity
Net Financial Position (4)
Operating Cash Flow (4)
Investments
Dividends paid by the Parent Company
Dividends paid by Subsidiaries
Personnel
Mediaset Group (headcount)
Italy
Spain
Mediaset Group (average)
Italy
Spain
Main Indicators
Operating Profit / Net Revenues
Italy
Spain
EBIT / Net Revenues
Pre-Tax Profit / Net Revenues
Group Net Profit / Net Revenues
ROI (5)
ROE (6)
Number of Shares (7)
Consolidated net Profit per Share
Dividend per Share
2004 (2)
3,421.6
2,629.4
793.4
1,090.5
795.7
294.9
1,090.5
1,046.1
549.6
2004 (1)
3,034.4
3,096.4
2,865.3
231.1
62.0
1,601.0
1,115.9
271.3
120.0
2004 (1)
5,662
4,459
1,203
5,638
4,415
1,223
2004 (1)
2005
3,678.0
2,748.1
931.1
1,201.0
787.8
413.3
1,244.1
1,202.2
603.4
2005
3,237.0
2,879.0
2,593.9
285.1
(358.0)
1,606.8
1,145.7
448.8
86.0
2005
5,844
4,671
1,173
5,798
4,613
1,185
2005
2006
3,747.6
2,751.5
997.6
1,035.3
595.7
439.6
1,036.6
1,019.6
505.5
2006
3,501.7
2,933.3
2,634.1
299.2
(568.3)
1,588.4
1,466.5
489.3
144.1
2006
5,839
4,660
1,179
5,849
4,665
1,184
2006
2007 (3)
4,082.1
3,002.1
1,081.6
1,149.0
663.8
485.2
1,149.0
1,095.5
506.8
2007
4,045.5
2,836.8
2,543.9
292.9
(1,208.8)
1,730.7
953.2
488.8
155.9
2007
6,306
5,112
1,194
6,260
5,065
1,195
2007
31.8%
32.7%
27.6%
28.1%
30.1%
28.7%
21.7%
22.1%
37.2%
44.4%
44.1%
44.9%
31.8%
33.8%
27.7%
28.1%
30.5%
32.7%
27.2%
26.8%
16.0%
16.4%
13.5%
12.4%
36.0%
38.3%
30.7%
30.4%
20.1%
22.1%
19.3%
19.6%
1,181,227,564 1,138,297,564 1,138,297,564 1,138,297,564
0.47 0.53 0.44
0.45
0.38 0.43
0.43 0.43
(1) Re-classified data following to the adoption of IAS/IFRS International Accounting Standards
(2) Figures referring to interim results and balance sheet and financial aggregates whose determination criteria are specified in the relevant
Directors’ Report on Operations pursuant to Consob Communication n. 6064293 of 28 July 2006 and in CESR Recommendation
of 3 November 2005 in the matter of alternative performance indexes (non-GAAP measures)
(3) Group’s EBIT / Average Net Invested Capital
(4) Group’s Net Result / Group’s Average Net Equity
(5) Data as at 31/12 net of Treasury shares
2008
4,251.8
3,271.0
981.9
984.6
597.7
386.9
984.6
693.0
459.0
2008
4,127.5
2,755.8
2,482.4
273.4
(1,371.7)
1,865.0
1,122.6
488.7
155.9
2008
6,375
5,212
1,163
6,305
5,122
1,183
2008
23.2%
18.3%
39.4%
23.2%
16.3%
10.8%
24.1%
18.3%
1,136,402,064
0,40
0,38