ANNUAL REPORT

2008 Group’s Consolidated Annual Report – Directors’ Report on Operations
Directive EC/65/2007 of the European Parliament and of the Council of 11 December
2007, amending Directive EC/552/89 of the Council relative to the co-ordination of
some legal, regulatory and administrative provisions of the member states in the
matter of television activities
Parliamentary negotiations have started for the adoption (within 19.12.2009) of Directive
EC/65/2007, envisaging more flexibility in the matter of advertising and the possibility of
introducing product advertising with some quantitative and qualitative restrictions.
Activity of the Supervisory Authority (AGCOM)
AGCOM resolution 162/07/CSP (published in the Official Gazette of 11 December 2007 – enacted
on 30.11.2008)
This resolution introduced some amendments to the regulation in the matter of television
advertising and telepromotions (res. 538/01/csp). The most important new aspect refers to the
fact that telepromotions shorter than 15 minutes are accounted for as advertising spots, while
telepromotions lasting 15 minutes or less, but grouped in slots with a minimum duration of 15
minutes, are accounted for as long lasting form of advertising plus 5%.
Regulation for the carrying out of the selection procedure for the identification of persons which can
access 40% of the broadcasting capacity of the digital networks subject to transfer in accordance
with resolution N. 109/07/CONS of 7 MARCH 2007 (RES. 645/07/CONS)
17 applications have been submitted by both existing operators and new entities penetrating
the Italian television market for the first time, for a total of 25 channels in digital terrestrial
technology.
Following the ranking and the assignment to the digital multiplexes of Network Operators,
subject to mandatory transfer of the relevant broadcasting capacity (40%), as established by
the Supervisory Telecommunications Authority, the broadcasting of the awarded entities
started in the last months of 2008 and in the first months of 2009.
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