2007 Annual Report

Advertising
Two advertising sales companies
In Italy the Mediaset Group operates through two advertising companies: Publitalia ’80 and
Promoservice both of which are wholly-owned subsidiaries.
Publitalia exclusively sells advertising for Mediaset channels and, overall, in 2007, had a
portfolio of some 1,130 clients. The top 10 key clients accounted for around 25% of sales,
while the top 100 made up 71% of revenues. On the basis of its 2007 results, Publitalia
has, according to the figures for the advertising market supplied by Nielsen Media
Research, a market share of 35.7%.
Promoservice is the specialised advertising sales company for the Mediaset channels
broadcast on the digital terrestrial platform, Premium, Boing, Mediashopping as well as for
new media, such as the internet and Mediavideo. The company also handles advertising
sales for leading football clubs, including AC Milan, Inter Milan and Genoa, and television
advertising sales in barter agreements.
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