2007 Annual Report

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Corporate boards Board of Directors Chairman Fedele Confalonieri Deputy chairman Pier Silvio Berlusconi Chief executive Giuliano Adreani Directors Marina Berlusconi Pasquale Cannatelli Paolo Andrea Colombo Mauro Crippa Bruno Ermolli Luigi Fausti Marco Giordani Alfredo Messina Gina Nieri Carlo Secchi Attilio Ventura Executive committee Fedele Confalonieri Pier Silvio Berlusconi Giuliano Adreani Gina Nieri Internal control committee Luigi Fausti (Chairman) Alfredo Messina Carlo Secchi Remuneration committee Bruno Ermolli (Chairman) Paolo Andrea Colombo Attilio Ventura Governance committee Attilio Ventura Paolo Andrea Colombo Luigi Fausti Statutory auditors Francesco Antonio Giampaolo (Chairman) Francesco Vittadini (Standing statutory auditor) Riccardo Perotta (Standing statutory auditor) Giancarlo Povoleri (Substitute) External auditors Deloitte & Touche SpA 2
The Group and its <strong>2007</strong> results For Mediaset, <strong>2007</strong> was a year of change in which the company made a decisive a shift in order to adapt to an environment quite different to that in which it was founded. Starting with the competitive scenario. The media business is undergoing vast changes. The most obvious signs of which have been the success of Sky on the satellite platform, the development of the internet towards models increasingly based on video content and mobile TV. The underlying trend is for the personalisation of content by users, a trend that will accelerate with the coming generations of viewers. The world’s leading television operators are, as a result, at a crossroads. Either they cling desperately to the existing model, defending entrenched positions in a damage limitation exercise to hold off the moment when they lose their leadership. Or, alternatively, they make the great leap forward; turning defence into attack. Mediaset has opted for the second path. We now have a competitor that can run all the TV channels it wants - without antitrust limits - on its platform. But which, while operating on a pay model, has the same limits as we do in terms of the proportion of advertising it can run. But even in this complex scenario, at Mediaset we believe we can look to the future with confidence. Generalist TV in Italy is in rude health, with over 90% of the total audience and a vitality that has not been seen in the United Kingdom and France. But already in 2001, we were engaged in the development of digital terrestrial, an extraordinary and natural competitor of satellite, and an effective way of shifting our offer into a multichannel world. The acquisition of frequencies, significant investments in technology and innovation, such as the pre-paid card. And then there is the launch of the new free digital channels and live football coverage that we have used to launch our premium pay-per-view offer, inventing a new way of exploiting premium content. Finally, and this takes us right up to 2008, the ultra-competitive pay-TV package “Premium Gallery”, the very best of cinema and TV, on air, 24 hours a day And our innovative drive - which, in terms of economic resources has meant investments of around €1.5 billion - continues. The next stage will be the expansion of the digital platform to cover the entire country, anticipating the date for the analogue switch-off at the end of 2012. And all this without compromising our economic stability, depriving our core business of resources or making risky acquisitions, of people or companies. Our strategic aims are clear. 3
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Page 5 and 6: Consolidated Financial Statements
Page 7: The Mediaset Group in brief • Fou
Page 11 and 12: Consolidated net profit came to €
Page 13 and 14: Financial highlights Eur m EUR m 2.
Page 15 and 16: The history and activities of the M
Page 17 and 18: Italy In Italy, the Mediaset Group
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Page 21 and 22: Signal distribution management Prog
Page 23 and 24: Medusa Medusa is Italy’s leading
Page 25 and 26: Boing The free children’s channel
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Mediaset Group 2007 Annual Report C
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MEDIASET GROUP CONSOLIDATED BALANCE
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MEDIASET GROUP CONSOLIDATED CASH FL
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MEDIASET GROUP CONSOLIDATED BALANCE
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MEDIASET GROUP CONSOLIDATED INCOME
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2007 Annual Report - Explanatory No
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Certification of the consolidated f
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MEDIASET S.p.A. 2007 Annual Report
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ATTACHED “A” MEDIASET S.P.A. -
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prior to the date of the Meeting, t
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12. Unchanged. 11. Directors, nomin
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fees to acknowledge to Directors ve
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unoff vote will be held between the
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ATTACHED ANNUAL REPORT OF THE BOARD
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As a financial intermediary entered
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Crippa Bruno Ermolli Director 20/04
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strategy. In July 1996 she was appo
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Engagements in Mediaset or in other
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During the meeting of 21 April 2006
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The number and competences of the i
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- supports the board in its assessm
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Secchi Carlo Ventura Attilio Fratti
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Name and Surname CHART 2 STOCK - OP
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11. INTERNAL CONTROL COMMITTEE As a
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The Committee adopted its own opera
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) is not responsible for any operat
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231/2001 adds administrative liabil
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involves amounts greater than EUR 1
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Concerning the transactions with re
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Statutory Auditors of Gewiss S.p.A.
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CODE OF CORPORATE GOVERNANCE MEDIAS
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For the purposes of the above, the
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Article 9 - Governance committee 9.
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15.6 The auditors accept the appoin
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MEDIASET S.p.A. Balance Sheet as at
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MEDIASET S.p.A. Income Statement as
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MEDIASET S.p.A. Statement of change
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MEDIASET S.p.A. Balance Sheet pursu
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Information pursuant to art. 149-du
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conduct recommended by the National
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Likewise the annual report of the B
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The Board of Statutory Auditors (F.
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Certification of the annual financi
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2007 Annual Report

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