Community Safety And The Protecting Our ... - Auckland Council

PROMOTING COMMUNITY AWARENESS ABOUT THE IMPORTANCE OFTHE FIRST FIVE YEARSPROJECT OVERVIEWThe importance of the first five years of life and the pace and staging of child development isgenerally not well understood. Similarly the long term impacts on young children of witnessing/experiencing family violence are also not well recognised.A strategic and long term approach to promote greater community understanding about brainand child development in the first five years of life is essential. The need to give our children thebest start in life may be obvious, but the things we can practically do to make sure the “beststart” actually happens needs to be more widely understood at both family and communitylevels.Consideration will need to be given to the best messages to promote, with appropriatesupporting materials developed to reinforce key messages. Effective mechanisms andprocesses for ongoing information dissemination will also need to be explored and developed.qqqqqqqqqqqqqqqqqqqqqqSOME KEY STAKEHOLDERSBrainwaves TrustWell child providersBarnardosPlunketMarinoto Family TherapistsMinistry of EducationMinistry of Social DevelopmentPoliceEarly childhood education/care providersAnd other interested agencies and individualsRESOURCES REQUIREDProject CoordinationResearch/development/production of information and promotional materialsTesting effectiveness of resources within the community both before and afterPROJECT MILESTONESDeveloping a project plan and evaluation strategyPreparation of messages and support resources/materialsIdentification of dissemination channelsPutting the campaign into actionPROCESS FOR GETTING STARTEDMeeting of all those interestedScope potential messages and strategies for deliveryDevelop campaign/action planDevelop materials/resources and delivery mechanismsDevelop monitoring process to test impact of messages/resourcesPAGE 19