Presentation by Saori Dubourg - BASF Asia Pacific
Presentation by Saori Dubourg - BASF Asia Pacific
Presentation by Saori Dubourg - BASF Asia Pacific
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Societal change also creates opportunityChina megatrends …… lead to:Market needsIncrease of disposable incomedue to economic growthGrowing demand for meatEnsure higheryields for farmsRapid urbanizationLabor drain in the country sideNeed for more efficiency inagriculture bigger farms and mega farmsProvide high nutritionalvalue productsTraceability & food safety afternumerous scandalsSustainability andfight against pollutionConvenience and ready-to-eatproductsMore innovation,global brand owners setstandards,but local tastes need to beunderstood and metNeed for increased standardsand better enforcement,improved packaging and labelingFocus on Food Safety