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Yum! Brands 2002 Annual Report

Yum! Brands 2002 Annual Report

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up Pullaseatfor a serving of customer mania.<strong>Yum</strong>! <strong>Brands</strong><strong>2002</strong> ANNUAL REPORT®


We’re setting the table for<strong>Yum</strong>!Meet six Restaurant General Managers who are our #1 Customer Maniacs: (fromleft to right, top to bottom) Pizza Hut RGM Carolynn Heidet; Long John Silver’sRGM David Corbett; KFC RGM Arthur Tarigan; A&W All American Food RGM RoseOkorocha; Taco Bell RGM Pat O’Malley; and KFC RGM Migdalia Rivera.


Bringing <strong>Yum</strong>! to the CommunityAt <strong>Yum</strong>! <strong>Brands</strong>, we believe in giving back to the community, and in making a difference in thelives of our customers and their families. While we financially support hundreds and hundreds ofcharities across the globe, our efforts are primarily focused on nourishing the bodies, minds andsouls of children in need. We are doing this through programs dedicated to hunger relief, daycaresubsidies, reading incentives and mentoring at-risk teens.Many of the 840,000 employees and franchisees in the <strong>Yum</strong>! system give back every day, in manyways, all with a hope that we can leave this globe a little bit better than we found it. We believe wetruly can make a difference and we want to thank them for their outstanding community serviceand dedication. Here’s a brief snapshot of their work:HARVESTNOURISHING BODIES:<strong>Yum</strong>! Harvest In America alone, one in ten children under the age of five runs the risk of goingto bed hungry every night. One in ten. So we decided to do something about this and havelaunched the world’s largest prepared food recovery program. We now donate millions of poundsof prepared food to the hungry. Food that has nutritional value and will provide nourishment tothose most in need, the underprivileged.NOURISHING YOUNG MINDS:Pizza Hut’s Book It! For over 18 years, Pizza Hut has provided an incentive for kids to learnto read by the third grade. More than 22 million students a year, in 875,000 classrooms participatein Book It! The program is relied on year after year by teachers in 50,000 schools —nearly70% of the nation’s elementary schools —so that young minds are nourished with books.NOURISHING SOULS:KFC’s Colonel’s Kids With more and more double-income or single-parent households, findingaffordable daycare has become an increasing burden. That’s why KFC turned to the YMCA andtogether established Colonel’s Kids. Today, we subsidize high quality YMCA daycare for families inneed. We’re also piloting a program to extend daycare beyond the traditional Monday–Friday,9AM–5PM timeframe, for the millions of people who work “after hours” or on weekends.Taco Bell’s TEENSupreme Through a unique partnership with the Boys & Girls Clubs ofAmerica, Taco Bell has established a mentoring program for at-risk teens, offering a safe havenand recreational activities to keep kids off the street. To date, over $11 million has been donatedto the Boys & Girls Clubs for TEENSupreme programming.From left to rightAshleigh Keister enjoys astory as part of the BookIt! Program.Youth learn criticalcomputer skills throughthe TEENSupremepartnership.<strong>Yum</strong>! Employees help feedthose in need through<strong>Yum</strong>! Harvest, the world’slargest prepared foodrecovery program.


<strong>Yum</strong>!toyou!Alone we’re delicious. Together we’re®

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