2012 NAPFA Advisor Rate Card

•NAPFA ADVIS RMAGAZINE2012 ADVERTISINGRATE CARDThe magazine of the National Association of Personal Financial Advisors

Ad SpecificationsAd Space Reservation Deadline - refer to enclosed “Editorial Calendar” (Generally, the last business dayof the month prior to the respective issue cover month.)Ad Art Deadline - refer to enclosed “Editorial Calendar (Generally, the second business day of therespective issue cover month. )Ad SizeInsertion Frequency and Net Price12 Times 6 Times 3 Times OpenFull Page $3,195 $3,375 $3,525 $3,7152/3 Page $2,510 $2,660 $2,775 $2,9151/2 Page $2,055 $2,175 $2,275 $2,3951/4 Page $1,090 $1,155 $1,205 $1,265Cover and Spread Rates12 Times 6 Times 3 Times OpenOutside Back(cover 4)Inside Front(cover 2)Inside Back(cover 3)$3,925 $4,155 $4,335 $4,565$3,675 $3,885 $4,050 $4,270$3,335 $3,530 $3,685 $3,8752-Page Spread $5,920 $6,260 $6,540 $6,885Note: all prices are net of agency commissionNote: all color charges are waived (except special PMS matched)Advertisers will receive a full checking copy of each issue in which they appear.