Tourism Planning Taskforce Report - Western Australian Planning ...

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Chapter 2State tourist accommodation industry2 State touristaccommodationindustry2.1 IntroductionThe Western Australian tourism industry hasbeen growing steadily over recent years, in itscontribution to the State economy and in itsown right. However, it still is considered asrelatively immature and characterised by ahigh proportion of domestic tourists, lowmidweek demand, high seasonality and alimited range of high-end facilities, particularlyin regional areas. While recent growth inregional tourism has seen the development ofa range of niche markets, based on theunique and diverse attractions, and arealisation of the high-value of suchdevelopments to the industry, the rate of suchdevelopment has been limited by factors,including the relatively low base population,distances and high cost of internal travel andaccess to the State, and in some locations, alack of services. These factors continue tochallenge the viability of accommodationdevelopments in the majority of regionallocations. Yet they also have created a tourismindustry of unique character that provides apoint of difference that will be important to thefuture national and internationalcompetitiveness of the industry.A strong component of this character inregional areas is a focus on the local market,with facilities providing a high level ofaccessibility, affordability, generally being of asmall scale and in some cases, limitedservices. Recent years also have seen thedevelopment of a greater range ofaccommodation types, which has broughtsignificant advantage to the whole industry,and improved the broad community benefit.The challenge for the industry now is toensure a range of accommodation types ismaintained, so that the very importantdomestic holiday function of regional tourismfacilities is retained in conjunction withnational and international tourism growth.The Australian tradition of summer holidays onthe coast has a strong social and culturalfunction, with the continued ability to accesstraditional holiday sites highly valued. As theState’s population becomes increasinglyurbanised the benefits of these sites to thehealth and social wellbeing of the communityalso becomes increasingly important.While Western Australia is physically large,and nodes of regional development oftensparsely spread, the opportunities forestablishment of new tourism nodes is limitedby a number of factors, including communityconcerns, environmental impact, lack ofinfrastructure, the conservation estate, accessand physical limitations, and Native Titleissues. As the coastal movement of theAustralian population continues (Salt, 2001),increasing residential pressure on existingtourism sites will result, requiring an increasedfocus on strategic tourism planning. Withoutthis focus, opportunities for future tourismdevelopments, and the resultant economicbenefits will be lost, along with the currentcharacter of the industry and its importantsocial and cultural role.In addressing the terms of reference, thetaskforce was cognisant of the need toconsider the requirements of achieving asustainable tourism industry, and to ensurecontinued investment in touristaccommodation projects. These requirementsare not always synergistic, with the industrysubject to rapid change and very sensitive toexternal effects. In reflecting State strategicpolicy as it relates to tourism, this dictates theneed to provide a land use planningframework focused on creating a robust andsustainable tourism industry. Whileacknowledging that the development industryis best placed to assess immediate marketand demand conditions, it is within thislong-term context that the taskforce evaluatedthe beneficial concessions of residential use,sought by the industry, in the development oftourist zoned land.Any reference to “tourism development”generally should be read as development of“tourist accommodation”, including ancillaryand subsidiary commercial and managementfacilities unless specified otherwise.The findings, conclusions andrecommendations of this report have beenbased on the taskforce’s investigations andTourism Planning Taskforce Report7
Chapter 2State tourist accommodation industryinformation received, including submissions,and with regard for relevant State strategicpolicy context:• State Planning Strategy (WAPC, 1997)“Economic Principle: Creating a WealthyCommunity: Facilitate land use planning forthe growth of the tourism industry, which issensitive to environmental constraints.”• Hope for the Future: The WesternAustralian State Sustainability Strategy:(Government of Western Australia, 2003)“Tourism has much potential to support thesustainable use of our natural resources.Western Australia’s unique and highlydiverse natural environment offers adifferent kind of tourism experience thatpeople from around the world are wanting:subtle, low impact, more natural andcultural experiences.The most rapid area of growth in tourism isnature based tourism and eco-tourism.Western Australia’s special status as amarine and biodiversity hotspot is asignificant global marketing opportunity.The development of sense of placeprocesses will also make WesternAustralian settlements more attractive tovisitors.”• Tourism Western Australia: Vision(WATC, Corporate Plan 2002/04)“Generate significant employment andeconomic growth for the State bypositioning Western Australia as Australia’sleading nature based tourism destination”.Tourism FactsExports of tourism goods and servicescompares favourably with other Australian‘traditional’ export products. For example,exports of tourism products are greaterthan coal, or iron, steel and non-ferrousmetals, but less than food and live animals.Tourism contributed $3.6 billion directly andindirectly to industry gross value added in2001/02. When considered in terms ofother industries tourism adds value tomultiple industries such as accommodation,transport services, retail trade, education,cultural and recreational service, plus muchmore.Based on the Australian Bureau ofStatistics Tourism Satellite Account, $73.3billion in tourism consumption in Australiaduring 2002/03 accounted forapproximately 540,700 jobs Australia-wide,representing 7 jobs for every $1 million intourism consumption in Australia. From acommunity perspective, many of these jobsare filled by young people - many inregional areas.2.2 Future of tourism inWestern Australia2.2.1 Global trendsWorld travel and tourism is expected todirectly and indirectly contribute US$4,217billion of world gross domestic product (GDP)in 2004, which is equivalent to 10.4 per cent oftotal world GDP. In the next ten years traveland tourism GDP is expected to achieveannualised real growth of 3.3 per cent,bringing GDP up to US$6,927 billion in 2014.In terms of employment, world tourism directlyand indirectly employs 214 million people or 8per cent of world employment in 2004. This isexpected to grow to 560 million jobs in 2014,an annualised real growth rate of 1.7 per cent.Direct and indirect capital investment in traveland tourism is estimated to amount to a hugesum of US$802 billion in 2004 (9.4 per cent oftotal investment), increasing to US$1,401billion in 2014.(World Travel and Tourism Council, TourismSatellite Account, Travel and Tourism ForgingAhead 2004)2.2.2 National trendsTourism directly accounted for 4.2 per cent ofAustralian Gross Domestic Product in2002-03, and was directly responsible foremploying 540,700 people, or 5.7 per cent oftotal employment in Australia.Tourism consumption by domestic householdsand international visitors to Australiaaccounted for $73.3 billion worth of goods andservices, in 2002-03. While international visitorconsumption in Australia accounted for $16.78 Tourism Planning Taskforce Report
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ReferencesReferencesAustralian Bure
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Further readingGetz, Donald (1993)
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Further readingWilliams, P., Penros
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Appendix 2Appendix 2List of submitt
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Appendix 2Executive Officer*(4) REI
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Appendix 33 Responsibility forprepa
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Appendix 38 Proposed criteria for t
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Appendix 311 Residential componento
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Appendix 319 Managementarrangements
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Appendix 322 Land Tax. 7 Support fo
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Appendix 327 Review period fortaskf
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Appendix 4Bradley Woods,Karen Conne
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Appendix 5Unit owners are not able
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