Marketing Plan - Tourism Calgary

Marketing StrategyPartner Promotions Drive Visitation & Hotel StaysContinue to create the sense of urgency to visit Calgarythrough compelling imagery and promotional offers.Tactics:• Advertising campaigns will focus on two key periods to increasehotel stays:• 6 weeks following Stampede• October/November fall shopping window• Actively promote partner packages with a strong call to action.• Opportunistically promote events of note that have the potential todraw visitors.• Continue to refine email marketing data base for maximum benefit.• Ensure signature events are searchable and tied to a packagewhenever possible throughout the year.26