Marketing Plan - Tourism Calgary
Marketing Plan - Tourism Calgary
Marketing Plan - Tourism Calgary
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The Solution• Cause our target market to reframe their relationship with <strong>Calgary</strong>to see it as the best regional urban destination.• Work to improve advertising effectiveness scores in the areas of‘being memorable’ and ‘it shows you something new about<strong>Calgary</strong>’.• Have our advertising hit them with more:• Emotion• Relevance• Intrigue• Surprise• Curiosity34