Marketing Plan - Tourism Calgary
Marketing Plan - Tourism Calgary
Marketing Plan - Tourism Calgary
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Brand Strategy RecapCommunicate the brand promise in order to differentiate usamong the competition.‘Ever changing youthful energy that will constantly surpriseand inspire upon your visit.’Promote key brand attributes that are likely to influencepurchase decisions.• Youthful energy• Ever-changing cultural scene• Diverse range of attractions and activities• Western heritage• Ideal home base for exploration of nearby natural andcultural attractions31