Mika Ala-Fossi - Atriagroup.com

Growing consumer demand onresponsibility and transparency• 20 % of Finnish consumers are concerned of the ethics inmeat production. The concern of animal breeding conditionsis growing.• Sourche: TNS Gallup, Elintarviketieto 2009• Consumers need more information of meat origin to supporttheir shopping decision- 70 % of consumers need more information of meat origin beforeshopping- 64 % of consumers are interested in animal welfare and animalwell-being when shopping- 61% of consumers need more information of the productionconditions• Source: MTT ja Kuluttajatutkimuskeskus, March 2010, Riskasennetutkimus2011• Atria family farm –concept gives the consumerinformation of the meat origin by showing the farm. Italso gives more information of the poultry productionchain.8.12.2011 9.12.2011 Mika Ala-Fossi