Achieving Results, Making a Difference - Servus Credit Union

Servus Credit Union has roots going back nearly 75 years to when the firstcredit union was incorporated in our province. Then, Albertans wanted afinancial institution where their needs and interests came first, they had a sayin decisions and they could share in its success. Today, Servus Credit Unioncontinues that tradition, providing our member-owners with a share of theprofits, a voice in the direction of our credit union and expert financial servicesfrom a company that cares about them, their family and their community.Member-owned and member-focusedAs a credit union, Servus exists to serve ourmembers. We are committed to providing themwith expert financial advice through all the stagesof their lives. With a full range of advice-basedproducts and services, our knowledgeable staffhelp members achieve personal satisfaction, enjoyfinancial stability and a good quality of life.Whether they have a home mortgage or achequing account, bank with us for theirbusiness or are one of our dedicated employees,Servus members have a voice in how the creditunion operates by voting for our Board ofDirectors. And they share directly in the creditunion’s successes through the Profit ShareProgram. The more business a member haswith us, the greater their share of the profits.All Servus members can be confident that they’regetting advice that’s just right for them. Ourknowledgeable staff take the time to get toknow each member’s needs, financial goals anddreams for the future. Servus members can alsofeel safe knowing that all the money they depositat Servus, and the interest earned, is fullyguaranteed—up to any dollar amount—by theCredit Union Deposit Guarantee Corporation.Our nearly 390,000 members are diverse, withneeds and goals as varied and unique as they are.$1.4 M6.3% 6.7% 5.7%in communityinvestment activitiesincrease in memberloans to $10 billionincrease to BrandHealth* to 63increase in BrandAwareness* to 74* Brand Awareness is the proportion of consumers who know of our brand, including aided, unaided or top-of-mind awareness of Servus as a financialinstitution. Brand Health is an overall measure of brands’ competitiveness in the market and is known to correlate with market share. Source: IpsosReid Brand Health Equity Tracking 2011Servus Credit Union | 2011 Corporate Profile9