What is the Situation with Cigarette Related Litter ... - Keep Britain Tidy

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Attitude and awareness questionnaires were carried out in towns and cities acrossEngland. The results showed that 40% of the people questioned had seen the cigarettelitter posters and 52% stated the posters would be likely to change their behaviour in thefuture.Preston City Council: Preston City Council have run a number of integrated educationcampaigns from 2004 – 2006.A high profile ‘Butts Out’ cigarette litter campaign in 2004 and 2005, focusing on thedistribution of free Butts Out portable ashtrays at key litter hotspots such as bars, clubsand hospitals. This was supported by branded campaign materials such as beer matsand posters. 500 Business Packs were also developed as part of the campaign, andincluded a catalogue of permanent ashtrays, blank surveys, posters, and a letteroutlining the responsibilities of businesses in relation to cigarette litter. Furthermore, aCouncil representative met with each of the 500 businesses who received the Packs. Theadditional effort put into relationship building with businesses seems to have contributedto the success of the campaign, eg, Council now has the support of many businesseswhen enforcing Fixed Penalty Notices 87 . Preston has continued to follow-up thecampaign with one off giveaways and the distribution of campaign materials to pubsand clubs on an occasional basis.Another factor contributing to Preston’s success has been the implementation of alittering enforcement campaign, called ‘We Are Watching You’. Council staff drive abranded van through the city to ‘name and shame’ litterers. Volunteers witness incidentsof littering and radio a description back to the van. A Council staff member thenannounces the incident of littering over a loud speaker. Importantly, physicalcharacteristics of the people who littered are not described, only the incident itself (i.e,the litter type, location and whether the litterer was male or female). The van is put intooperation about once a month, acting as a constant reminder to the community not tolitter. Preston report that in all cases, the litterer has realized that they have done thewrong thing and they go back and correctly dispose of their litter. The Council hasreceived positive support for the campaign by the community.The combination of these efforts has resulted in a long-term decline in cigarette relatedlitter with up to an 88% reduction in cigarette litter at monitored areas.Greater London Authority: The Mayor of London launched a campaign to distribute15,000 portable ashtrays within 26 London boroughs in September 2004. The Mayor ofLondon also wrote to London companies signed up to the Mayor’s Green ProcurementCode asking them to ensure that they take steps to prevent their staff dropping smokinglitter outside their offices and elsewhere.A long-term training programme for London Borough Enforcement Officers was alsoimplemented, about how to effectively use available litter enforcement powers.Butts and Gum: Butts and Gum are suppliers of soft plastic, pocket-sized ashtrays. Theycan provide mascots, advertising material and online services 88 .87 Pers comm. (Feb 28 th 2006) Sonia Scowcroft, Preston City Council88 Butts and Gum, www.buttsandgum.comSituation Report - Final 22
ButtsOut: ButtsOut are suppliers of plastic portable ashtrays shaped like a bottom.ButtsOut also provide campaign packs to Councils for £275. They include portableashtrays for free distribution to smokers, a ButtsOut Project Manager to assist planning thecampaign, a Council manual, t-shirts, distribution bags, artwork, publicity through theButtsOut website, and guidelines for distributors 89 .Many local authorities in the UK (including Leeds, Liverpool, Birmingham, Preston,Rochdale, Gedling, Croydon, Dralington, Oldham, Rotherham, York, Slough, Guildford,Basingstoke, Bracknell Forest, North Cornwall, Islington, Woking, Swindon, and Braintree),have used the support of ‘ButtsOut’ to implement cigarette litter campaigns. ButtsOutcan also supply a human sized mascot to appear as part of the campaign and drawattention to the issue 90 .ButtsOut also supply workplace campaign packs, to mitigate litter outside of officebuildings. They include portable ashtrays, display boxes, presentation packs, leaflets, t-shirts and posters 91 .6.1.2 Comments about education campaignsThe education campaigns described above are compared across a range of factors inTable 4.Some general observations about education campaigns to date are:• Currently, education campaigns are targeted at consumers (i.e smokers).• Consumer focused education campaigns successfully reduce cigarette relatedlitter at a local level. However, this local level success is yet to transfer intobroad sweeping social change.• Most campaigns use social marketing techniques and focus on the impact ofbutts on the environment, and appropriate disposal options.• Most campaigns do not target smokers in a specific context, rather theyattempt to address all smokers as they go about their day to day lives. If aparticular context is targeted, it is most commonly outside office buildings.• Advertising and giveaways are the most common components of campaigns.• Face to face education with smokers does not tend to be a feature ofeducation campaigns.• Additional success factors include relationship building (eg with local businesses)and the enforcement of anti-littering legislation.Table 4: Education Methods Matrix89 ButtsOut, www.buttsout.net/UK90 ibid91 ibidSituation Report - Final 23
Page 2 and 3: Table of Contents1 Foreward .......
Page 7 and 8: 3 IntroductionCigarette-related lit
Page 9 and 10: 4.1.3 CigarsA cigar is a roll of dr
Page 11 and 12: • Bars/clubs/restaurants - when d
Page 13 and 14: Finally, during the Marine Conserva
Page 15 and 16: 5.3.2 Smokers contextSome smokers,
Page 17 and 18: The negative impact of litter on an
Page 19 and 20: 5.4.3.2 Social disamenitySmokers ag
Page 21 and 22: 5.5.7 Comments about cigarette litt
Page 23: • Appeal to reason and considerat
Page 27 and 28: uneven (eg cobbled) streets in Irel
Page 29 and 30: a. Design - including volume, allow
Page 31 and 32: 6.3 LegislationLegislation that inf
Page 33 and 34: 6.4 International Management Models
Page 35 and 36: 7 Conclusion and RecommendationsCig
Page 37 and 38: Situation Report - Final 35

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