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Page 18 April 2011Email: grocery@flame1.com PACKAGING AND DISPLAYTel: 01923 272960NEWS IN BRIEFPACKAGING NEWSLABEL APEEL SIGNS GERMANBEVERAGE DEALSLabel Apeel, the fast-growing Leicesterbasedself-adhesive label manufacturerto the retail, food, and manufacturingindustries, has broken into the Germanbeverage labelling market with twoprestigious contract wins. The company,which is driving to expand in the lucrativebeverage market, has signed exclusivedeals with Weingut Herbert Becker - avineyard in the Kraichgau wine region;and Mall-Brau – a brewery inMeckesheim, to supply bottle labels.NEW REPORT SAYS PLASTIC BAGSNOT SO BAD FOR ENVIRONMENTDegradable polythene pioneers CFNPackaging have welcomed new researchwhich shows that plastic bags are not theenvironmental scourge they have longbeen thought to be. A draft report by theEnvironmental Agency has revealed thatplastic bags are generally less damagingto the climate than cotton ‘bags for life’and paper bags that are used as a lowimpact alternative. Single-use HDPE(high-density polyethylene) bags are, foreach use, almost 200 times lessdamaging to the climate than cottonhold-alls favoured by environmentalists,and have less than one third of the Co2emissions than paper bags which aregiven out by some retailers."RETAIL READY" PACKAGINGRetail ready packaging (RRP) potentiallyallows product to be transported safelyfrom manufacturer to retailer and then,with minimal modification, be used toadvertise and display the product to theconsumer. A typical example is thepackaging used to transport and displaychocolate confectionery bars. However,as with any packaging, its performance iskey to its effectiveness. To addresscurrent issues in the food industry,Campden BRI is organising an interactiveRetail ready packaging seminar on 29June 2011. For further information on theevent contact Daphne Llewellyn Davies,d.davies@campden.co.uk.LASER CODING IS CLEAR THANKS TOLINX VISICODE TECHNOLOGYLinx Printing Technologies says that itsinnovative Visicode technology,developed to deliver a much clearer codeonto cold glass, will keep bottlers’running costs low without compromisingon line speed. The technology – recentlyshowcased to industry acclaim atEmballage 2010 – is a central componentof Linx’s SL301 Scribing Laser coder,which the company believes is thefastest, most cost-effective and versatilecoder available to the bottling industry.NICHOLL LOOKS TO THE FUTUREThe Nicholl Group has completed thefinal phase of its debt restructuringstrategy with the reduction of its bankdebt of over £20m to £1.2m, which isscheduled to be repaid over the nextthree years. This achievement marks theconclusion of the major corporatedevelopment programme put in place byNicholl in autumn 2009 following theappointment of a new seniormanagement team led by Group ChiefExecutive John Griffiths and GroupFinance Director Simon Paul.LINPAC DEVELOPS PROTECTIVETRANSPORT PACKAGINGA constant cause for concern for bothindustrial bakers and supermarkets is thedamage to delicate food items duringtransit. The problem costs bakers andretailers both in cash terms and theirimpact on the environment. In response,Europe’s leading multi-materialmanufacturer, LINPAC Packaging, hasdeveloped an innovative new range ofrecyclable PET transport trays tosignificantly reduce the problem. Thenew transport tray from LINPACPackaging, with its cavitised design andspecial rib architecture, keeps individualproducts protected and separate. Byturning the trays through 180 degrees, upto three times as many products can bepacked in an individual box than before.HEARTY EGGS…NOW MORE TEMPTING THAN EVERDenny Bros has recently helpedFridays - one of the three largest eggproducers and packers in the country- to present an on-pack, money-offpromotion to tempt new customersto trial the brand.Formerly ‘The Hearty Egg’, thenewly renamed Hearty brand contains40% of the recommended dailyintake of omega-3 which helps tomaintain good health (and especiallya healthy heart).The ‘Save 30p’ and ‘Save 50p’ promotionis flashed across a bright redFix-a-Form multi-page label whichexplains the concept of the ethicalhearty brand by using a small but perfectlyformed set of ‘chicken and egg’illustrations. The 4-page, resealableFix-a-Form has an extended semithermalbase label to allow for theoverprinting of variable dataincluding essential date coding andpacking details. 180,000 machineappliedFix-a-Forms were producedfor the campaign.Chadwicks has helped an innovativedrinks company cause a stir onthe party scene with a brand newconcept in cocktails that will revolutionisedrinking at home.Tails are a sophisticated new rangeof bar-style alcoholic cocktails, presentedin a real professional shakerand in three flavours, includingCosmopolitan, Mai Tai and EspressoMartini. Consumers simply peel, addice, shake and pour.Chadwicks Lids has created a black77.2mm 12/48 PET/AluminiumOmniseal foil lid for Tails, printed UVFlexo using Chadwicks’ state of theart in-house technology.The lids provide a protective barrierfor the contents of Tails Cocktailsin order to keep the ready mixed barqualitycocktail drinks fresh prior toserving.Vicki Slater, sales administrator atChadwicks, said: “Cocktail makinghas never been so easy thanks to TailsOriginal, which is a fantastic new conceptin home cocktail making.Chadwicks’ high quality, pre-cut lidshave proved essential for ensuring thepreservation of the superior taste andingredients of these unique, high-enddrinks.“Chadwicks is renowned in theindustry for its unrivalled customerservice and we have years of experienceserving the beverage industry, aswell as food, cosmetics and other nonfoodmarkets.”Nick Wall, managing director ofTails, said: “We were well aware ofChadwicks’ expertise in developingand providing quality lids for the beverageindustry and it has certainlydelivered beyond expectations for us.“Chadwicks has supported us fromday one to ensure that the lidding forthis unique drink was of a fine qualityConvinced of the suitability of Fix-a-Form to highlight the thrifty price offer,the Marketing Manager of Fridays said:“The Fix-a-Form was exactly the rightmedium for this promotion as it allowedus to add a striking advert for the lowerpricedHearty eggs to the pack which isclearly seen right at the point of sale.”“The main purpose of this campaign isto engage customers to buy as a trial,encourage them to visit our newlyupdated website and give them all theinformation they need about our growingrange of healthier and tastier products.”“We have used a Fix-a-Form beforeto add recipe information to one of ourbrands but this is the first time we haverolled out a price offer in this way. Wewill be able to track the growth in salesafter the promotion to see how effectivethe campaign has been.”Denny Bros LtdTel: 01284 701381www.dennybros.comCHADWICKS LIDSCAUSES A STIR FOR BAR-STYLE COCKTAILSthat complemented the rest of itspackaging and to ensure the successfullaunch of the product intohigh-end retail outlets. Tails Originalcocktails are proving hugely popularwith consumers and we look forwardto working with Chadwicks again inthe near future.”Tails are all 18% ABV and are currentlyavailable in 500ml recyclableshakers to provide four 125ml servingsand can be purchased at HarveyNichols, Selfridges &Co, as well as ontheir website www.tailscocktails.comthrough The Online Off Licence,priced from £12.50 for a single shaker.Part of the Clondalkin Group,Chadwicks works with its sister companyNyco, a shrink sleeve and lidmanufacturer based in Switzerland, toprovide a joint service to multi-siteEuropean buyers, meaning Chadwickstogether with Nyco can provide a widerrange of print processes including UVflexo, gravure and offset litho.ChadwicksTel: 0161 763 2100Email: sales@chadwicks-lids.comwww.chadwicks-lids.comHOMECARE ADOPTSOPTIMUM DISPENSING FROM ZELLER PLASTIKZeller Plastik has adapted aflat oval dispensing closure totake its ZelValve sub-assemblyto provide Homecare Productswith an ideal dispensingsystem for its Hob Brite andShiny Sinks cream cleaners.Homecare Products is Zeller’sfirst Household customer forthis extension to the standardrange. The snap hinge push-onmatt valve closure preventsspillages and provides consumerswith the convenience ofclean, accurate dispensing.With a generous footprint alsosuitable for headstand presentationsthe new valve closure has awide range of market applications.Zeller Plastik UKTel: +44 1603 894800Email:anne.temple@gcs.comwww.gcs.comMERCURY REPORTS15% INCREASE IN SALESTony Stanger, Managing Director at Mercury Packaging.Increasing demand from security,food, retail, fulfilment & publishingmarkets for high quality flexiblepackaging leads to £1million newbusiness pipelineFollowing a significant restructureof its commercial and productionoperations and acquisition of food bagmanufacturer Certiforms, MercuryPackaging is reporting a 15% increasein sales over the past 12 months. Inaddition, the leading European flexiblepackaging specialist looks set torepeat this success with a £1millionnew business pipeline for 2011.As part of the recent changes,Mercury Packaging has promoted RayFranks to Sales Director responsiblefor driving growth across all the company’skey target markets includingfood, fulfilment, security, publishingand retail. Food packaging expertMark Binks heads up the formerCertiforms business whilst ChrisStanger has been promoted toProduction Director.Tony Stanger, Managing Director atMercury Packaging comments:“Despite rising material prices andever tightening margins, we havemanaged healthy growth over the past12 months. Renewed focus and vigourfrom a strengthened senior managementteam has also helped ensure apleasing sales pipeline for 2011. Thesecurity packaging sector in particularis looking promising for this year.“The sales increase can in part beattributed to the Certiforms acquisitionwhich has added a new market to ourportfolio, but we have also continuedto invest in best of breed equipmentfor added capacity, and the press hasstarted to earn its keep,” he continues.Tony concludes: “Streamlined productionprocesses and leanmanagement techniques have alsoplayed a role, as well as the company’scommitment to workingclosely with customers to ensure innovation,quality and value.Established in 1999, MercuryPackaging employs over 50 people atits state-of-the-art production facilitylocated in Nottinghamshire. The companyis one of Europe’s leadingsuppliers of plain, printed and convertedflexible packaging products toa wide range of markets includingretail, magazine publishing, security,fulfilment and food.Investment in high performanceconversion and printing technologytogether with an in-house designdepartment enables MercuryPackaging to deliver lightweight yetrobust plastics bags and film-on-thereelwhich have been speciallydeveloped to achieve maximumbrand awareness and protection.Widely recognised as an innovatorin the flexible packaging industrywith an unrivalled commitment toservice, the company’s high claritypolypropylene packaging films areideal for display purposes whilst itspolyethylene films provide thestrength and impact qualities requiredfor protection.Mercury PackagingTel: 01623 759600www.mercurypackaging.comWWW.GROCERYTRADER.CO.UK/PACKAGING