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Malt Preferences of the Craft Brewing Industry - Agricultural ...

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ewery category in consideration. Beyond having a recourse policy for poor malt,service characteristics vary between types <strong>of</strong> breweries.Table 22. Chi-Square Analysis: Decision to Switch Specialty <strong>Malt</strong>stersCharacteristics Influencing <strong>the</strong> Decision to Switch Specialty <strong>Malt</strong>stersBy Brewery CategoryFull Sample <strong>Craft</strong> <strong>Brewing</strong> Regional Microbreweries Brewpubs<strong>Industry</strong> Brewers*Foreign matter Foreign matter N/A Foreign matter Foreign matterKernel condition Kernel condition Kernel condition Kernel conditionUniform grind Uniform grind Conversion time Uniform grindMoisture content Moisture content Recourse- poor Moisture contentmaltColor Conversion time Delivery time TechnicalsupportConversion time Wort properties <strong>Malt</strong> analysisWort properties TechnicalsupportRecourse- poormaltTechnical <strong>Malt</strong> analysisUnique maltssupport<strong>Malt</strong> analysis Recourse- poormaltRecoursepoorUnique maltsmaltUnique malts*An accurate chi-square analysis could not be performed on regional brewers due to asmall sample size.Responses to <strong>the</strong> questions in part D <strong>of</strong> <strong>the</strong> survey indicated price <strong>of</strong> malt wasmore important in <strong>the</strong> decision to switch maltsters for <strong>the</strong> base malt purchased than for<strong>the</strong> specialty malt purchased. Base malt makes up 60 to 100% <strong>of</strong> <strong>the</strong> “grain bill” for eachbrew, as a result price becomes an important factor. For specialty malt, however, price isa less important factor in purchasing decisions, primarily because it makes up a smallerportion <strong>of</strong> <strong>the</strong> brew.Also in part D, specific characteristics were identified that did (or would) cause abrewer to switch maltsters. For base malt, absence <strong>of</strong> foreign matter, kernel condition29

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