TrueSuccess - True Corporation Public Company Limited

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14 ANNUAL REPORT 2004 TRUE CORPORATION PUBLIC COMPANY LIMITEDOur 2004 results showour transformationhas been a success,our strategy is workingand most importantlywe are deliveringwhat consumers want.In 2005 we will build onwhat we have achievedand continue producinghigh quality and innovativecommunicationssolutions that enrich ourcustomersû lives.Mr. Dhanin ChearavanontChairman of the BoardIf we can maintainthis focus, which I amconfident we can,we will be in a goodposition to prosperfurther as theThai telecommunicationsindustry is liberalized.
ANNUAL REPORT 2004 TRUE CORPORATION PUBLIC COMPANY LIMITED15fromthe Chairman of the BoardTelecommunication usage and competition continued to increase in Thailand in 2004, especially in the mobile andInternet sectors. Total Internet penetration jumped from 9 percent to 11 percent, with Broadband use, although still relativelysmall, surging by more than 13 folds.Mobile phone penetration also continued its steady rise, increasing from 34 percent to 41 percent of the population, andfor the first time large numbers of Thai consumers started enjoying the benefits of non-voice mobile services, such asdownloadable financial information, games and photo-based communication and community services. And as Thai appetitesfor high-speed connectivity and convenient lifestyle services grew during the year, I am proud that <strong>True</strong> has been at theforefront of meeting these needs.In 2003 and 2004 we made major organizational and other changes to ensure we were strategically well placed to driveemerging trends. The biggest change was our decision to establish ourselves under a new brand, as well as strengthenourselves both technically and financially so that we could become Thailandûs leading customer-focused total communicationssolutions provider. Subsequent brand campaigns, conducted both externally and internally during the year were designed toleverage on synergies within the <strong>True</strong> Group and enhance our ability to serve in ways that matter the most to ourcustomers by enhancing their life styles.Our 2004 results show our transformation has been a success, our strategy is working and most importantly we aredelivering what consumers want. In 2005 we will build on what we have achieved and continue producing high quality andinnovative communications solutions that enrich our customersû lives. If we can maintain this focus, which I am confident wecan, we will be in a good position to prosper further as the Thai telecommunications industry is liberalized.
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TrueSuccess - True Corporation Public Company Limited

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