TrueSuccess - True Corporation Public Company Limited

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18 ANNUAL REPORT 2004 TRUE CORPORATION PUBLIC COMPANY LIMITEDAt home, on the move, in the office or factory our customers want convenient, fast and cost effective ways to stayconnected that enhance their life and work styles. In 2004 we continued to meet the lifestyle and commercial needs of thisdiverse group by launching a wide range of innovative and affordable solutions using a number of channels.Business SolutionsFor our business customers, fast and reliable communications are a commercial life blood and a vital means to growrevenue, reduce expenses and reach out to more customers. With this in mind we opened the True Internet Data Centre(True IDC) in mid-2004 to provide businesses with convenient access to the full range of Internet services, includingweb hosting, web-based monitoring and secure and efficient data storage.True IDC, which is a joint venture with Korean Company Dacom Corporation and KIDC, the biggest IDC operator inAsia, provides Thai businesses with the tools to face increased competition at home and abroad and access to cutting edgeInternet solutions to drive business growth.
ANNUAL REPORT 2004 TRUE CORPORATION PUBLIC COMPANY LIMITED19For our small and medium enterprise customers (SMEs) we launched the çAll in One Solutioné after research showedsome Thai SMEs lacked understanding of how to use technology to increase productivity. The SME All in One Solution by True- the first total solution for SMEs in Thailand - is a package of four bundled product and service solutions that take care ofall an SMEûs communications, marketing, business process and ICT for office and business management needs. SMEs canchoose one customized solution to meet their needs or sign up for all four and receive full support from a team of True ICTprofessionals. We also launched a çPlug and Playé variation of the çAll in One Solutioné for industrial estate SMEs.Home/Consumer SolutionsHome consumers have greatly benefited from our year-long launch of low-cost unlimited high-speed local and internationalInternet access packages. In January we offered unlimited high-speed local Internet packages starting from Baht 550 permonth and in July we launched unlimited local and international Internet packages starting from Baht 590 a month (with a freefixed line number) with access speeds up to 4 Mbps (mega-bits per second) - the highest speed ever offered in Thailand.In October we launched another high-value Internet promotion, high speed access with a free ADSL modem and waivedaccess fee. Following by special service for Internet fans, including çTurbo on Demandé - express 2 Mbps Internet accesswith rates charged for actual minutes used. We also announced that in the first half of 2005 we, along with pay TV operatorUBC, would be the first in Thailand to offer an ADSL Broadband television service which will allow users to view their choiceof a diverse range of programs on a computer whenever they want.True also rolled out a range of innovative services using other channels and product platforms.For fixed line customers we launched new flexible tariff packages in January 2004 which offered different calling planswith call rates from Baht 1.5 to Baht 2.75 per minute and a set amount of talk time.In February we launched the çPCT School Club,é a service that allows group members including teachers and studentsto make unlimited calls between themselves using a special number for a fixed monthly charge. In September we renamedPCT, çWE PCTé to reflect the strategy of building communities and bringing people together, and launched unlimited groupcall and a çbuy-one, get one freeé handset promotions.We also boosted our online game content. In January True Digital Entertainment began offering PristonTale, an awardwinning Korean online game. In September we formed the joint venture company NC True with NCsoft, Koreaûs leadingdeveloper and publisher of online games, to provide online games (MMORPG) starting with the most popular worldwideMMORPG, çLineage IIé in Thailand.
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