TrueSuccess - True Corporation Public Company Limited

ANNUAL REPORT 2004 TRUE CORPORATION PUBLIC COMPANY LIMITED29Maintaining TRUEûs credibility is essential for gaining the investor confidence that is necessary to maximize and sustainthe value of the company and the wealth of TRUEûs shareholders. Analysts from Thailandûs major securities firms track TRUEand, therefore, the Investor Relations department works cooperatively with these analysts. These analystsû reports lead to anopen discussion of TRUEûs operations and financial prospects, and are accessible by the general public and by TRUEûsshareholders.In 2004, TRUE increased its equity interest in its subsidiary, TA Orange. As assurance that the terms of the transactionwere çfairé to TRUEûs shareholders, çfairness opinionsé were given by BT Securities Company Limited. The transaction wascompleted while providing utmost transparency for the benefit of all shareholders.3. The Role of StakeholdersThe continued success of TRUE relies upon the ability of stakeholders to influence positively TRUEûs conduct andactivities, and vice-versa.CaringçWe are dedicated to working together in harmony to do whatûs right for our customers, colleagues and partners.éTRUEûs Code of Conduct defines the term çstakeholdersé to include customers, shareholders, creditors, employeesand their families, the government, business partners, business competitors and the citizens of Thailand. The Code ofConduct is a roadmap that provides clear direction to Directors, management and employees alike, of TRUE and of TRUEaffiliates, towards melding the 4 Cs into the corporate culture.The Code of Conduct encourages all to make a positive contribution to Thai society and to the well-being of Thaipeople. The year 2004 continued TRUEûs position as a corporate and community leader in enriching and providing assistancefor the well being of Thai society.ë TRUE and the TRUE affiliates provided immediate assistance to the victims of the December 26 th tsunami, and relieffor their families and friends. TA Orange provided free of charge calls to those in the tsunami-affected areas, allowingthem to contact loved ones. Within a day or so, food, clothing and materials donated by employees had reached thevictims.ë Now in service to the nation for more than 10 years, TRUEûs Nature Classroom, Arts and Culture Classroomand Science Classroom are programs that aim to foster self-improvement and are designed to help students gainknowledge and insight from the classrooms, adding valuable and enriching experiences to their lives.