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Certificate in Online Marketingand Digital StrategyCertificate in Administrationand Office SkillsDurationPre-requisitesCertificationDurationPre-requisitesCertification12 Weeks – 1 evening per weekPass Leaving Certificate – 5 (Ord)D3s Mature students (over 23years)Assessment includes a project1 Year – 1 evening per week6 Months - 2 evenings and 1Saturday per monthApplicants must have a basicknowledge of Microsoft word andbe familiar with file managementAssessment includes examinationsand continuous assessment.For WhomPROGRAMME OUTLINEAbout the ProgrammeThe course is aimed at a wide audience. As the impact of online channels and digitalmedia increases it is affecting the way that many industries previously functioned. Today,it is absolutely necessary that all businesses and service providers understand the impactand potential of new technologies and how best to leverage these for business purposes.This course is aimed at those looking to build an effective online presence, and will be ofinterest particularly to those who own a business or manage a corporate website. It willalso be of interest to those who are involved in online and offline advertising, marketing,digital production or public relations, who specifically need to gain a greater understandingof the proliferation of tools, channels and platforms that users now expect businessesto be present on and be willing to engage on. The course will provide a comprehensiveoverview of the technologies and principles around creating compelling and clearweb properties and how to manage traffic and sales conversions for these. It will alsodemonstrate to users how best to create digital content and share it across a wide varietyof channels to ensure that all your targeted content makes its way to your intendedaudience on whatever channel that they choose.IntroductionThe Online Marketing and Digital Strategy course combines digital media, web designprinciples, web technologies, online marketing and PR, social technologies and anintroduction to online advertising. It will teach users how to develop digital campaigns,through both web and mobile channels, using the most effective digital media andcommunications platforms, it will also teach users how to effectively monitor, trackand measure the effectiveness of digital campaigns. It will expose users to the creationprocess for digital content such as podcasts, audio-casts, video and how best to integratethese into digital campaigns and distribution mechanisms. All of the principles on thecourse will be supported through practical examples and case studies.Progression and Career OptionsUpon completion participants may elect to pursue further studies in this areaDIGITAL STRATEGY MODULEMEASURING DIGITAL CAMPAIGNS ANDENGAGEMENTONLINE MARKETING MODULESEARCH ENGINE OPTIMISATIONEMAIL MARKETINGWEBSITE OPTIMISATIONONLINE PRGOOGLE ADWORDSKEYWORD MANAGEMENTSEARCH ENGINE ANALYTICSCOPYWRITINGBANNER ADVERTISINGSOCIAL MEDIA MODULEUNDERSTANDING SOCIAL MEDIAKEY PLATFORMSIRISH AND INTERNATIONAL CASE STUDIESLISTENING AND MANAGING BRANDSONLINEANALYSING SALES FUNNEL ANDUNDERSTANDING KEY METRICSUNDERSTANDING YOUR AUDIENCECHANNELS AND WHERE THEY ORIGINATEMATCHING CHANNELS COSTS VERSUSREVENUE POTENTIALSWEB DESIGN AND TECHNOLOGIESMODULEWEB ARCHITECTUREWEB TECHNOLOGIESCONTENT MANAGEMENT SYSTEMSWEB DESIGNThis programme has been specifically designed to develop both practical administrationand office skills, which are important in today’s modern business environment.Participants will gain practical experience in using the most commonly used MS Officeapplications on a Microsoft Windows platform.In addition to the practical aspects of this programme, emphasis is placed upon preparinggraduates for positions in professional, financial and public sector employment. Thisprogramme has a long track record of successful employment upon completion.For WhomThis programme is suited to participants who wish to obtain the skills and knowledgerequired to work efficiently and effectively in a busy office environment.Progression and Career OptionsParticipants will possess the skills and knowledge required for any of the following juniorpositions: Bank/Insurance Clerk, junior PA, Web Design Trainee, Computer Operator, OfficeSecretary, Data Entry, Clericals, Legal/Medical Junior PA or Customer Service Executive.PROGRAMME OUTLINEIntroduction to Word ProcessingMicrosoft WordIntroduction to SpreadsheetProcessingMicrosoft ExcelIntroduction to DatabaseProcessingMicrosoft AccessIntroduction to PresentationSoftwareMicrosoft PowerPointIntroduction to OrganizationSoftwareMicrosoft OutlookIntroduction to Book KeepingOffice Accounts and Petty CashBanking TransactionsIntroduction to Office SkillsFront Office AdministrationDictaphone TypingSecretarial DutiesFiling SystemsIntroduction to Web Site DesignBasic HTMLAdobe DreamweaverIntroduction to BusinessAdministrationBusiness MeetingsBusiness Letters and BusinessLegislationDevelopment SkillsApplication LettersInterview PreparationSample InterviewsJob Search TechniquesGeneral I.T. ConceptsComputer Networks and the InternetKeyboarding Skills26 27