Executive Report - The Pittsburgh Downtown Partnership

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While the perception that public transit is for people of a lower socio-economic statusmay be prevalent in other U.S. urban markets, Graph 12 graphically shows thatDowntown Pittsburgh respondents perceive public transportation as being anappropriate means of travel for all socio-economic classes. In response to thestatement, “I think public transit is for people who can’t afford a car”, both transit andnon-transit users in all six market segments overwhelmingly disagreed. Based on thedata, Downtown employees feel most strongly about this. It is interesting to point outthat these current results confirm what was learned from the PDP’s 2003 EmployeeTransportation Needs Assessment – Pittsburghers from a wide range of differentincome levels view public transit as an acceptable transportation option and, therefore,utilize it as a reasonable means of travel.Graph 12: Ratings by Market Segment on the Perception that Public Transit Is for People WhoCan’t Afford a Car (where: 1=Strongly Disagree and 5=Strongly Agree)Employees1.631.98Visitors for SpecialEvents2.172.38Business VisitorsShoppers1.932.361.742.26TransitNon-TransitStudents1.882.13Residents2.312.110 1 2 3 4 5V. AWARENESS OF THE DOWNTOWN ‘FREE FARE’ TRANSIT ZONEAn important component of the Transit / Non-Transit User Survey was the focusplaced on the ‘free fare’ transit zone and the Downtown public’s knowledge of itsboundaries and other programmatic characteristics. PDP staff wanted to test theirassumption that only a limited number of people in Downtown Pittsburgh fullyunderstand the parameters of the zone. Therefore, Tripp Umbach included a varietyof questions about the ‘free fare’ transit zone on the survey, which allowed theresearch team to quantify respondents’ levels of awareness, understanding, and useof the free Downtown service. The following map outlines the boundaries of thecurrent ‘free fare’ transit zone in Downtown Pittsburgh.16
As shown in Graph 13 below, more than half of all non-transit users in DowntownPittsburgh are unaware of the ‘free fare’ transit zone. Surprisingly, more than one infour (or over 25%) current transit users are also not aware of the ‘free fare’ transitzone.Graph 13: Awareness by All Respondents of the Downtown ‘Free Fare’ Transit Zone100%80%74.260%40%44.825.855.2TransitNon-Transit20%170%YesNo
Page 2 and 3: I. INTRODUCTIONIn June 2005, the Pi
Page 4 and 5: Graph 1: Mode of Travel To and From
Page 6 and 7: Graph 4: Analysis by Market Segment
Page 8 and 9: Using data obtained from the survey
Page 10 and 11: Below, Table 3 lists the Downtown d
Page 12 and 13: than the intended meaning, which wa
Page 14 and 15: Graph 9: Ratings by Market Segment
Page 18 and 19: When determining the level of aware
Page 20 and 21: In looking at the market segment br
Page 22 and 23: Most, but not all of the response o
Page 24 and 25: Graph 21: Support by Market Segment
Page 26 and 27: Perceived Barriers to Use and Perce
Page 28 and 29: Ways Downtown Pittsburgh Transit Ca

Executive Report - The Pittsburgh Downtown Partnership

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