Executive Report - The Pittsburgh Downtown Partnership

This apparent limited travel between Downtown Pittsburgh destinations provides anopportunity to promote greater mobility within the Downtown core, thereby enhancingthe vitality of the Downtown neighborhood.Segmentation analysis, as shown in Graph 6, indicates that Downtown students andresidents are most likely to travel to additional destinations within DowntownPittsburgh ‘one or more times a week’. Visitors to special events and shoppers arethe least likely market segments to travel frequently to additional Downtowndestinations.Graph 6: Travel by Market Segment to Other Downtown Pittsburgh Destinations ‘One or MoreTimes a Week’Employees44.7Visitors forSpecial Events7.5Business Visitors15.0Shoppers9.0Students59.3Residents55.10% 20% 40% 60% 80% 100%Important Travel Destinations within Downtown PittsburghTripp Umbach developed a map that divided Downtown Pittsburgh into nine distinctneighborhoods. This map, which is displayed on the following page, was provided tothose people completing the survey. The respondents were then asked to identifytheir starting Downtown neighborhood location, as well as what Downtown Pittsburgh‘neighborhoods’ they typically travel to during their visits.7