Your guide to fundraising.pdf - CLIC Sargent

Your guide tofundraisingHave fun and raise money for childrenand young people with cancerwww.clicsargent.org.uk

To help more childrenand young people like RossEileen, Ross’s mum:“1 June 2004 is a date I will never forget, because it was the day mylife changed forever. I was told the devastating news that Ross, my 11month-old baby, had cancer. At the time I thought life couldn’t get anyworse. But now I get up every morning and I think life can’t get any better,because in 2010 we celebrated my little boy marking his fifth year in remission.“Throughout Ross’ treatment CLIC Sargent was there to give support to the whole family.So when Ross went into remission in April 2005, I decided to become a volunteer for thecharity and since then I’ve been raising funds at every opportunity.“I started by organising a coffee morning as part of the charity’s Great Mums Get Together.I got such a buzz from it that I wanted to do something else. I was still thinking a lot aboutwhat it was like when Ross was ill, so I started jotting my thoughts down on the computerand before I knew it, I’d written a whole book. I’d only started writing to help me get things“ThroughoutRoss’ treatmentCLIC Sargent wasthere to give supportto the whole family.”off my chest but then I thought, why not get it published? It mayhelp other families and make a bit of money for charity at thesame time.“My book Ross, A Little Miracle, was published in 2006 and hasraised £10,000. But later that year came my biggest fundraiser.My husband Shaun said that he would run into the sea on BoxingDay to raise money. I originally thought he must be mad, butbefore we knew it Boxing Day had arrived and 120 people werelined up on the Prestwick shore to run into the freezing cold Firth of Clyde, which helped usraise a massive £12,000. It was so fantastic that we decided to make it an annual event and ithas now become the talk of the town.“In just a few years I had fundraised £235,000, so in 2009 I decided to raise the bar. For us, 2010was a really special year as it marked five years in remission for Ross, so to celebrate I organiseda fundraising event every month – ranging from car boot sales to a zipslide across the Clyde –with the initial aim of breaking the quarter of a million pound mark by the end of the year.“I’m happy to say I achieved my goal by June 2010. Now I’ve already moved on to my nextchallenge: trying to raise £500,000. I’m determined to do whatever I can so that charities likeCLIC Sargent can be there to help families like mine when they need it most.”Without people like Eileen and yourselves we couldn’t support children and youngpeople with cancer and their families – so a big thank you for all your fundraising efforts!Do it for fun!“We couldn’t remember the lasttime we sat around the kitchentable with a drink and just had anatter, and all the better that wewere raising money for childrenwith cancer. It was great.”Anne, Great Mums Get Together participant“I feel proud to have helpedCLIC Sargent and proud to havebeen involved in a very rewardingchallenge. The team of peoplewho supported us were amazing.”Karen, challenge event participant2 Your guide to fundraising

Getting startedOver the years our supporters have come up with an amazing range of ideas –traditional and wacky – to raise funds to support children and young peoplewith cancer and their families. This guide is here to help you get started.One big tip is that the earlier you start organising your event or looking for sponsors, theeasier and more enjoyable your fundraising experience can be. Other tips? Keep it simple,achievable and fun – it can be much easier than you think! If you need to talk through anyideas, simply get in touch with CLIC Sargent – we’re always here to help.Organising an event can be fun!“Raising £3,000 was a challenge, but with help from CLIC Sargent’slocal fundraising manager, I concentrated on arranging a singleevent to raise the bulk of the funds. A sunny day in June saw theStrawberry Fayre take place in my cul-de-sac. The sale of creamteas and raffle tickets, together with slideshows and children’sentertainment, made for a very successful afternoon. This was followedup by a barbeque evening and auction. With a great deal of helpfrom my neighbours, we nearly reached the target in one day.”Here are some tips to help you:Danny, challenge event participantCheck the calendar before you choose the date: make sure your event doesn’tclash with a major sporting event, or a national day, such as Mother’s DayTell everyone you can think of: friends, family and colleagues. If you knowpeople who work in a company with an intranet site, ask them to putyour event details up on that. Or put the information in an email whichthey can circulate. Put your event on Facebook and tweet about it.Get publicity for your event: local papers are usually delighted to have news to fill theirpages, so phone your local paper and ask for the editor of the ‘What’s On’ section. Givethem details of your event and how/where people can get tickets. The paper should dothis for free. Contact your local radio station too and ask them to mention your eventon air and on their website. Ask us for some blank posters that you can use to promoteyour event. Put them on notice boards in supermarkets, libraries, pubs and sports clubs.Sell tickets in advance: this will help you work out how many people willbe attending. Ask friends to help with ticket sales. Create a special emailaddress for people to reserve tickets, and include this in your publicity.Top tipsGet a little help from your friendsHave a chat with your friends and family. Find outwhat they could do to help – they may have skills youdidn’t know about, like cake making or writing pubquiz questions. Ask about their friends and family tooand see how they can help.Make a contact listBuild up a contact list of people who have helped andsupported you – it’s a nice touch to write to everyoneafter your event to let them know how you got on andhow much money they helped you raise.www.clicsargent.org.uk3

A-Z of fundraising ideasABCDEFGHIJKLMNOPQRSTUVWXYZAuction – silent or promises*, ‘Antiques Roadshow’, art exhibition, aerobathon, abseilBlind date, beard shave, barn dance, black tie ball, bungee jump, bring and buy, BBQ,Big Bucket Collection † , Big Buzz † , Burns night*, Boxing Day dip*, bingo*, bridgemorning, bad taste clothing day, bed race, bag pack at a supermarketCoffee morning*, cake bake*, casino*, car wash, cycle ride, concert*, Christmas card sale,carol singing, car boot sale, craft show, cricket match, curry night – ask a local restaurantto hold the event for you and donate a percentage of the profits or certain dishes*Darts tournament, disco, dance marathon, dog walking, dress down dayEgg and spoon race, exercise class, Easter egg huntFashion show*, food demonstration, fishing competition, fancy dress party/walk/pubcrawl*, football tournament, film show, face painting, fun run, fayreGuestimates, garage sale, garden party, gala evening, golf day*, Great Mums Get Together†Halloween party, head shave, hockey match, hugathonIce skating, indoor bowling, ‘It’s a Knockout’, Italian evening, indoor games eveningJumble sale, jokeathon, jazz evening, jelly bath, juggleathonKaraoke night, kick a bad habit, keep fit, Kick!†Lunch party, line danceMarathon, magic show, Monopoly challenge, massage, murder mysteryNon-uniform day, no smoking day, netball competitionOpen day at work or in your garden, open air concertPlant sale, Practice-a-thon† , poetry competition, pub quiz, ping pong competition,parachute jump, pantomime, pancake race, promise auctionQuiz, quit smoking, ‘Question of Sport’Rugby match, raffle, roller skating, raft race, race night*, Readathon†Sponsored silence, school fundraising, swishing – clothes swap, stay awake, swear box,sponsored swim, sports day, slave auction, Santa Speedo run*Talent contest, tasteless party, three-legged pub crawl, treasure hunt, tennis match,teddy bears picnic, tug-o-warUnwanted gift saleVariety show, volleyball matchWine tasting, welly throwing,Wig Wednesday †XXXathon (Kissathon), Xmas partyYodelling contestZany as you can be...*These are examples of eventsthat CLIC Sargent supporters,like you, have successfullyorganised in the past.†These are our nationalevents, please see website formore details.4 Your guide to fundraising

Top tipeBayAs an eBay seller you can support CLIC Sargent when you sell an item on eBay:when you donate a percentage to CLIC Sargent you can receive the samepercentage reduction in your eBay seller and end of auction fees.You can also boost your sales by attaching the charity ribbon against your items.Especially for You fundsEspecially For You funds have been created for people who wish to make their support forCLIC Sargent even more personal. Parents, friends or families can set up an Especially ForYou fund in their child’s, friend’s or relation’s name, eg Ben Smith’s Especially For You fund,and all their fundraising and that of their family and friends can be attributed to this fund.You can set one up for anyone you like, for whatever reason you like. Here’s a few ideas…If your child has been supported by CLIC SargentIn memory of someone who has diedIn honour of someone who is special to youFor a special occasion like a wedding, birthday, anniversary or christening.It’s quick and easy to set one up over the telephone or online. Each Especially For You fundhas a unique code which helps us to allocate all money you raise to the correct fund. Oncethis code is set up, you are sent a welcome letter and pack which includes fundraising ideasand support materials.You can also create your own dedicated Especially For You fund website, with photos,personal messages and a donation page. Family and friends can then visit the website,donate to the fund and leave a message.If friends choose to take part in an event to support the fund, they can set up their ownfundraising page from this website. There, you can see how much has been donated and theevents people are taking part in to support your Especially For You fund.To find out more, please call 0845 121 2491, email funds@clicsargent.org.uk orvisit www.clicsargent.org.uk/especiallyforyou“Our daughter, Alyssa, was diagnosed with cancerwhen she was three-years-old, not long before herfourth birthday. We set up a fund so that family andfriends could raise money for CLIC Sargent in hername. Our friends and family have been fantasticand have all done something to help grow her fund;from our friend doing her first parachute jump,to another celebrating his 50th birthday by askingfor donations instead of presents. All this inAlyssa’s name.”Alison, Especially for You fund holderwww.clicsargent.org.uk5

In your local communityHere are some suggestions for fundraising activities in your local areaSupermarket collection: ask your local manager for permission to do acollection or bag pack at your local supermarket. The best day is usually a Saturday,but they do get booked up early, so plan it in advance and get some friends to helpyou. To attract more attention, you could put up a table with information and photosabout CLIC Sargent – or why not wear fancy dress? You could raise £500 to £1000.At your sports centre or gym: ask the manager if you could do a collection on anagreed day. If you’re looking for sponsors for a challenge or competitors to take partin an event, ask if you can leave a poster or sponsorship form on the notice boardso other members can sign up, contact you for more details or sponsor you.Your local Rotary Club or Round Table: get in touch with your local group and see whetherthey can support you in any way. They often have lots of local contacts. You could offerto do a talk about CLIC Sargent and your event or challenge in exchange for a donation.Pubs and clubs: why not ask your local pub or social club if you could hold a pub quiz – itneedn’t be that serious! You can find books of quiz questions at most book shops, orbrowse the web for some tricky questions. You can charge around £5 entry per teamor £1 per person. Pub crawls are also a great way to raise funds – especially if everyonewears fancy dress. Please make sure you get permission to collect from each pub.Top tipsRaffleWhatever kind of event you’re planning, you can increase your fundraising total by including a raffle.Ask friends or local shops if they could contribute prizes such as wine or chocolates, or even unwanted presents.It’s a great way to raise extra money without much extra effort!Get in touch with local companiesDon’t write speculative letters to companies and organisations with which you have no connection. For the bestresponse, approach local companies you know personally or where your friends or family work, and ask themwho you should contact. If they can’t provide a donation or sponsorship, ask whether they could offer a freeprize for your event or raffle.6 Your guide to fundraising

In your work place“CLIC Sargent has been Wesleyan’s chosen charity since the beginningof 2011 and we are delighted to be able help raise funds and awarenessfor this excellent charity. CLIC Sargent has also proven to be a popularchoice among our staff, with a huge increase in monthly payroll giving.Staff have also raised thousands of pounds from a variety of eventsincluding a sponsored walk up Mount Snowdon and even an abseildown our head office building. The team at CLIC Sargent have beenvery helpful in enabling us to build a mutually rewarding partnership.”Clive, Chairman of the Wesleyan Charity CommitteeAsk your company if it supports charities either through one-off events or aspart of a charity of the year relationship. Nominate CLIC Sargent if they do.Match fundingAsk your manager whether your companyoperates a match giving scheme, wherethey’ll match the amount you raise, poundfor pound. If they don’t, this could be agreat time to start!SponsorshipAsk all your colleagues to sponsor you,place sponsorship forms on communal noticeboards, and use your internal email systemor intranet to keep everyone updated onyour progress.Fundraising ideasOrganise a casual clothes day: check with your company first whethereveryone can come in casual wear for a day in exchange for a smalldonation. Those who don’t take part pay a £2 penalty.Ask people to sponsor you (or a colleague) to have your head shaved or wear awig to work as part of our Big Buzz campaign: this is a great way to raise fundsfor CLIC Sargent because it shows what many children and young people withcancer have to go through when they lose their hair during treatmentMake the most of any inter-departmental rivalry by organising a football, rounders orsoftball match: players pay for the privilege of showing off their sporting skills in frontof their colleagues. You could also hold a collection or sell tickets to watch the game!Ask all your colleagues to bring in a photo of themselves as a baby:run a ‘guess the baby’ competition and charge £2 to enterPlace collection boxes in your reception or canteen: these are availablefrom CLIC Sargent. Remember to put them away safely each night.If you’re taking part in a sponsored running, walking or cycling event: hold acompetition to guess your finish time or the distance you’ll achieve. Ask peopleto pay £2 to enter, and give a donated prize to the most accurate guess. You canalso do this online; visit www.Guess2Give.com to set up your sweepstake.Set up a Facebook page and ‘like’ the local CLIC Sargentpage. This can help promote your fundraising.www.clicsargent.org.uk7

It’s even easier onlinewww.justgiving.com is a fantastic website where you can set upyour own online fundraising page and sponsorship form.JustGiving is CLIC Sargent’s preferred online giving site because it’seasy to set up and it offers lots of helpful tools to make sure yourfundraising is as successful as possible.You can email the link to your friends and family. They can donate – securely, quickly andeasily – with their credit or debit cards, from anywhere in the world. This is also a great wayto share what you’re doing and why you’ve chosen to do it for CLIC Sargent by regularlyupdating your page. JustGiving sends your donations straight to CLIC Sargent and reclaimsGift Aid automatically on our behalf.How to create your JustGiving pageTo create your page, just follow these steps:1. Visit www.justgiving.com/clicsargent2. Click Make a page3. Log in to your JustGiving account. If you do not have anaccount, click No – I’m new to set one up4. Select CLIC Sargent as the cause you want to support5. Choose what you’re doing to raise money – are you taking part in anorganised event, celebrating a personal occasion, raising money inmemory of someone or taking on your own personal challenge?6. Select or search for your event (this step is only if you’recreating a page for an organised event)7. Finalise your selection – detail if you’re doing an event or challenge inmemory of someone, if the charity is contributing to the cost of yourfundraising and if you’d like to stay up to date with CLIC Sargent’s newsand JustGiving’s news. We would love to be able let you know about all theways you’ve helped us support children and young people with cancer8. Choose your JustGiving web address – make it as easy to rememberas possible so you can share it with everyone!9. Click Create your page.That’s it! Your page is set up and ready to receive donations. Make sure you add in afundraising target, because pages with a target raise more on average! You can nowpersonalise your page with photos, videos and your story and share it with your contactsthrough your Facebook and Twitter accounts and over email.“Using an online sponsorship page made it really easy for me toget sponsored for the abseil I took part in with colleagues. Weraised a fantastic £1,796.10, smashing our £1,500 target!”Anna, CLIC Sargent supporterwww.clicsargent.org.uk9

Guidelines for fundraisersWe want to do all we can to help your fundraising. So before you start,please check these guidelines.Is it legal?Some methods of fundraising are restricted by local or charity law. If you are not surewhether your event is included, please contact CLIC Sargent.Collections: you must have a licence or permit from your local authority ifyou want to hold a street collection, house-to-house collection, or any othercollection in a public place. Collections in pubs, factories and offices arecounted as house-to-house collections, so you also need a permit for them.Raffles and lotteries: if your raffle or draw is held within a 24-hour period,is in one single venue and is part of another event, you can use cloakroom tickets.Tickets should never be sold for more than £1 each. If your raffle lasts longerthan 24 hours you will need a local lottery licence and printed tickets,as there are a number of things that must be legally printed on each ticket.Selling alcohol and other forms of entertainment at events: in general, forany charitable events to which the public is invited, a premises licence isrequired. For advice and help on this please contact CLIC Sargent.Food: whenever food is sold at events there should be adequate facilities toprepare and serve food safely. Food handling procedures should avoid exposingfood to risk of contamination. Food handlers must also receive adequate training,instruction or supervision. For more information please contact CLIC Sargent.Correspondence and publicity material: when you’re writing to anyone about yourevent or producing any publicity items as part of your fundraising, please rememberto include CLIC Sargent’s registered charity number. Please use these exact words:Registered charity number 1107328 and registered in Scotland (SC039857).Collecting boxesThe law requires that boxes should be sealed and numbered. This is to reassure people makingdonations that their money will find its way to the intended charity. Boxes without seals, or withdamaged seals, also look extremely unprofessional and do not reflect well on CLIC Sargent. Ifyou need replacement seals, contact your local CLIC Sargent fundraising team.If you need to open a collecting tin, please make sure at least two people are present while thetin is opened and the money is counted and recorded using a CLIC Sargent counting form.www.clicsargent.org.uk11

Are children involved in your event?As a charity supporting children and young people, we take child safety very seriously. Ifchildren are going to take part in your fundraising event, there are some things that wewould like to bring to your attention for their safety and your protection.Do not hold an event which specifically encourages children to attend without their parentsIf children may attend your event, you need to make sure the environment is safe forthem. Think about cars, equipment, doors, toilets, facilities for lost children, etc...If you plan to hold a crèche/supervised play area for children you need toseek advice from your Local Authority Social Services DepartmentIf you have asked other adults or organisations to provide a service at your eventfor children, eg Punch and Judy, bouncy castle etc… please check their insurancesafety certificates and ask for references and their Criminal Records Bureau checkDo not take photographs of children without their parent’s permissionDo not allow children to enter raffles, competitions or games where the prize is alcohol.www.clicsargent.org.uk13

Treat our logo as artwork, not typographyOur logo is an important visual symbol of who we are andshould be treated as an image; please do not allow textto ‘read into’ the logo.Never manipulate our logo in any wayOur logo is one of the key ways people recognise us, so no partof it should ever be altered, added to or removed. This includestext, surrounding boxes, shadows, outlines and embellishments.Please don’t create sub logos to represent an event or otherfundraising initiative, as this is confusing to audiences anddilutes our goal of creating a consistent image.Minimum logo size: primary logoMinimum usable sizeof our portrait logois 18mm wideMinimum logo size: secondary logoCharity numberThe wording you should use right across the UK is:“Registered charity number 1107328and registered in Scotland (SC039857)”.As advised by the Charity Commission – it is a legalrequirement that the charity number wording be written on all documents issued by or onbehalf of a charity that are intended to persuade the reader to give money. This includesnotices, advertisements, material placed on websites and products that we benefitfrom financially.For any other resources you might need, pleasecontact your local fundraising manager.And finally…Good luck with your fundraising. Remember, every pennyyou raise will make a real difference to children andyoung people with cancer, and their families.Minimum usablesize of ourlandscape logo is32mm wideWant to find out more? Call us on0300 330 0803www.clicsargent.org.uk15

www.clicsargent.org.ukVersion 5CLIC SargentRegistered address:Horatio House77–85 Fulham Palace RoadLondon W6 8JA0300 330 0803info@clicsargent.org.ukRegistered charity number 1107328and registered in Scotland (SC039857)13RP101