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sink its teeth into for Dayco. “We mustnot forget – the Europe MarketingManager continues – that in theemerging markets, the technologicallevel has increased much more rapidlythan the past evolution of the ripemarket”.SYSTEM SUPPLIERVS SINGLE PARTSDayco’s offering is very well-organised.It consists of two main areas: the systemsupplier concept on the one hand andthe single parts on the other. Thepurpose is to reach any market with thepossibility for the partners to choosewhat is needed for each single repair.A decisive choice since, even if thesuggestion is to choose the system withthe aim of optimising work in themedium term, the habit remains topurchase the single part. And Daycooffers this possibility.“We offer the best range – Vallillostresses - we actually cover more than95 percent of the European vehiclesegment. We offer all kinds of purchaseoptions: from single products to ‘turnkey’ kits. Our catalogue proposes over450 references for the kits alone. Weoffer the best levels in terms of productrange. We also offer the bestinformation, because we have investeda lot to provide the car repair shops andthe distribution network with a set oftechnical information that allow them tocarry out their work properly andquickly”.In the analysis of the choices made bythe customer, the increase of the kitsales is considerable in comparison withthe increase of the single piece sales.This further confirms that the systemsupplier logic is a winning logic.LIGHT INDUSTRIAL VEHICLES,THE NEW FRONTIERThe range of Dayco products can bedivided into three groups. First the “Car”sector including light vehicles. Secondthe “Heavy Duty” sector includingindustrial vehicles and buses. Third thecycles sector which also includes, sincelast year, micro cars. These threefundamental groups, although they arevery different in size, are managed withthe same care and the sametechnological level.Dayco has dedicated a significantdevelopment effort to the industrialvehicle sector, a market that is verydifferent from the car sector, an irregularmarket as it consists of special vehicles.Dayco is a leading supplier for industrialvehicles, the first in Europe, and amongthe first three in the world for theproduction of rigid components forindustrial vehicles in the OEM sector.“Two years ago – Vallillo concludes –we started a total revision of ourcatalogue, with the purpose ofcompleting our range. This was not aneasy task considering the specificity ofthe objective, but we achieved itsuccessfully and we presented our newHD catalogue at the Automechanika Fairof Frankfurt. We are also working on theso-called light industrial vehicle, anothervery interesting sector”.SEPTEMBER 20105