Marketing Initiatives and Campaigns to promote Volunteering - a ...

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200446. Source: ‘Enhancing the application of experiential marketing in the arts’, Ed PetkusJr, International Journal of Nonprofit & Voluntary Sector Marketing, Vol.9 No.1,2004, pp.49-56Key points:• The use of experiential marketing in the arts• Definition of arts experience: entertainment, education, aesthetic & escapist• Experiential marketing involves:o Developing a cohesive themeo Forming impressionso Eliminating distractionso Providing memorabiliao Ensuring that all senses are engagedo Soliciting feedback for continuous improvement47. Source: ‘Volunteerism during the Transition to Adulthood: A Life CoursePerspective’, Social Forces, March 2004, 82(3):1123-1149.Key points:• A study of the effects of educational, work and family roles on volunteerism duringlate adolescence and early adulthood• Findings:o Involvement in full-time work and family – parenting young children inparticular – reduces rather than promote volunteerism during youngadulthoodo Marriage and income were unrelated to volunteering during early adultyearso Involvement in post-secondary schooling foster young adults’participation in volunteer work.. Education promotes the acqusition ofthree forms of resources: civic skills, social connections and civic valueso Religious institution provides avenues for volunteeringo Both young men and women are less likely to volunteer if they havepreschools children, while being married does not influence theirparticipationo As young adults men were substantially less likely to volunteer thanwomeno Those who volunteer during adolescense (and maybe even childhood)likely had access to more pertinent/relevant resources and acquired theskills to do volunteer work early on.• Thus, it is important to promote volunteering to youth through programs aimed atthem eg. Service learning programs at school – debateble if program should bevoluntary or compulsory50
Country of Publication: Unknown48. Source: ‘Volunteering: Underpinning Social Action in Civil Society for the NewMillennium’, by Margaret Bell (Regional Director CIVICUS Asia Pacific),published in “Civil Society at the Millennium” Kumarian Press, Inc., March 1999.Key point:• Government needs to make policy about volunteering in collaboration with civilsociety organisations and leaders in volunteering. It needs to promote the notion,resource its infrastructure and then stand back and let it happen. Government does notneed to run volunteer programs because it does it badly. Volunteering is part of civilsociety (p.6)49. Source: ‘Winning the Generation Game – chapter 6 : What the Government can donow: Improve Opportunities and Incentives to Volunteer’ (printout from a website)Key points:Government’s role in increasing volunteering• Providing information and inspiration (by working with the media to target promotionon people who do not traditionally volunteers – targeting should focus on mediaoutlets used by this group and on images with which they identify)• Improving routes into volunteering (supporting voluntary sector for infrastructuredevelopment and capacity building. Also by promoting volunteering with services forwhich it has responsibility – e.g. Ensure employment service promote volunteering tothose seeking work)• Removing disincentives in the benefits system• Providing new and different volunteering opportunities• Promoting recognition and rewards51
Page 1 and 2: Marketing InitiativesandCampaigns t
Page 3 and 4: CONTENTSpage1. Introduction 4The Br
Page 5 and 6: The subsequent structure of the Rep
Page 7 and 8: and allocating funding to enhance v
Page 9 and 10: The US Government Department of Sta
Page 11 and 12: United KingdomOrganisational sites
Page 13 and 14: AustraliaOrganisational sites exami
Page 15 and 16: their name with little promotion re
Page 17 and 18: community, which leads to an ease o
Page 19 and 20: disassociate themselves from volunt
Page 21 and 22: AgegroupUp to18Comments Target segm
Page 23 and 24: There are some theories that seek t
Page 25 and 26: Factors associated with the Idea (V
Page 27 and 28: 8. ConclusionsWe have: surveyed rel
Page 29 and 30: References:Bussell, H. & Forbes, D.
Page 31 and 32: B. Literature ReviewCountry of Publ
Page 33: • The awarding of academic credit
Page 36 and 37: • ‘A whole-of-government approa
Page 38 and 39: 17. Source: ‘Volunteering as part
Page 40 and 41: • Developing promotion activities
Page 42 and 43: 200426. Source: ‘Booming Recruiti
Page 44 and 45: 200431. Source: Strategic Plan of
Page 46 and 47: population, the reward people seek
Page 48 and 49: o The public needs to be aware and
Page 52 and 53: C. Volunteering organisation websit
Page 54 and 55: The Trade for African Development a
Page 56 and 57: trained, dedicated people to help n
Page 58 and 59: “Americans of all ages are alread
Page 60 and 61: On issues from military policy to h
Page 62 and 63: United Kingdom1. National Council f
Page 64 and 65: Full-time volunteering opportunitie
Page 66 and 67: What We DoStudent Volunteering Engl
Page 68 and 69: http://www.experiencecorps.co.uk/Th
Page 70 and 71: Valuing volunteers in EuropeA compa
Page 72 and 73: 3. Voluntary Service Overseas (VSO)
Page 74 and 75: Young volunteers Scotland launches
Page 76 and 77: through the state/territory volunte
Page 78 and 79: Volunteering Western Australia is t
Page 80 and 81: • Volunteer Referral Service• R
Page 82 and 83: VOLUNTEERING QUEENSLAND VISION• W
Page 84 and 85: ‣ Youth - AustraliaIt is suggeste
Page 86 and 87: It is found that local government c
Page 88 and 89: ‣ Australia - Federal GovernmentA
Page 90: • piggyback events eg. Announceme

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