FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR

22Korgaonkar, P. & Wolin. L.D. 2002. Web usage, advertising, and shopping:relationship patterns. Internet Research: Electronic NetworkingApplications and Policy. Vol. 12. No. 2 pgs 191 – 204Kotler et al. 2005. Principle of Marketing an Asian Perspective.Singapore:Pearson/ Prentice Hall.Kotler et al. 2005. Principle of Marketing an Asian perspective. Singapore:Pearson/ Prentice Hall.Kwak, Hyokjin. et al. 2002. What products can be successfully promoted andsold via the internet?. Journal of Advertising Research. Jan/ Feb. 23 – 38La Ferle, C et al. 2002. Internet Diffusion in Japan: Cultural Considerations.Journal of Advertising Research. Mar – Apr. pgs 65 – 79Lewis, D & Bridger, D. 2003.The soul of the new consumer.London: NicholasBrealey Publishing.Manju A. et al. 2003. An Empirical Investigation of Online Consumer PurchasingBehavior. Communication of the ACM. Dec. Vol 46, No 12ve. Pgs 145 –151.McCracken, G. 1988. Culture and consumption: New approaches to the symboliccharacter of consumer goods and activities. Blookington, IN: IndianaUniversity Press.McKendrik, N. et al. 1982. The birth of consumer society: The commercializationof eighteen century England. London: Europa Publications Limited.Mukerji, C. 1983. From Graven Images: Patterns of Modern Materialism. NY:Columbia University.Na Li & Ping Zhang. 2002. Consumer Online Shopping Attitudes and Behavior:An Assessment of Research. A Paper presented at the Eight AmericasConference on Information Systems.Postill, J. 2004. Running Suburbia: New Media and Local Governance in SubangJaya. A Paper presented at the 4 th International Malaysian Studies Conference(MSC4). University Kebangsaan Malaysia, Bangi. 3 – 4 August 2004.Rafuse, S. 2003. Advertising and the rise of consumer culture.http://www.peak.sfu.ca/cmass/issue2/ads.htmlRoehl, W.S. and Fesenmaier, D.R. 1992. Risk Perceptions and pleasure travel:An exporatory analysis. Journal of Travel Research, 30. 4. 17 – 26