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FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR

FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR

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23Schuster, C.P. 2004. The rise of consumer power adopting the right marketingcommunication strategies. Singapore: Pearson Prentice HallSchutte, H. & Ciarlante, O. 2000. Consumer behavior in Asia. Great Britain:MacMillan Business.Toffler, A. 1980. The third wave the classic study of tomorrow. NY: BantamBooks.Yoon, Sung-Joon & Kim Joo-Ho. 2001. Is the Internet More Effective ThanTraditional Media? Factors Affecting The Choice of Media. Journal ofAdvertising Research. Nov-Dec. pgs 53 – 60

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